@categorypirates The authority on Category Design☠ @categorypirates
Radically different ideas to help you create, design, & dominate your own category. By @EddieWouldGrow @Lochhead @thekatkirsch categorypirates.substack.com Join 28K+ Pirates Joined February 2021-
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Many managers view strategy as a complex subject, but at its essence it boils down to three questions: Where are we now? Where do we want to go? What is a credible path to get there? s.hbr.org/48ogDfe
@categorypirates is officially launching Strategy Therapy today! This is our next digital course for any executive, entrepreneur or leader responsible for strategy. Our premise is simple: 1. Most strategy plans don't work - They are re-swizzled versions of last year's…
Category creators niche down on a clear problem They also niche down on superconsumers that… - Care deeply about the prob - Willing to pay for the POV - Spread word of mouth - Super of 1 = super of 9 The last point matters deeply as category queens look for the next niche!
Thank you Mary Lou Kayser for being a paid subscriber at @categorypirates! We love having you on the pirate ship and enjoying "thinker's high" together!
How do you know if you created a new category? - Created a manufacturing process that folds steel - Designed a new alloy of stainless steel HFS - Unlock entirely new customer outcomes The first 2 are great, but are a 'be the best' strategy The 3rd one is clearly a 'be…
How do you know if you created a new category? - Created a manufacturing process that folds steel - Designed a new alloy of stainless steel HFS - Unlock entirely new customer outcomes The first 2 are great, but are a 'be the best' strategy The 3rd one is clearly a 'be…
You have, on average, 8 swings at bat in your career. Each is a chance to hit a home run and create a legendary outcome for yourself and those you care about. But how do you make sure each swing counts? You have to do some serious thinking. Here are 8 pivotal questions from…
3 things you need to reframe your value as an employee and team member: The catalyst for people’s sudden rise to financial freedom has much less to do with past performance and more to do with future potential. Instead of being compensated for what you have already done, you’re…
Everyone wants to feel wanted. But there's a fine line between desire and desperation. For example, how many desperate "70% OFF BUY NOW" Black Friday emails flooded your inbox? (We got 1000s.) Yes, marketing is part of the sales game. But there's a different way to play—the…
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I just joined the @categorypirates Strategy Therapy course by @lochhead @EddieWouldGrow and @thekatkirsch Can't wait to learn this different approach to strategy. categorypirates.com/strategy-thera…
Something seriously wrong with @SubstackInc deliverability? 10 Substacks I read went to my junk today. Only 1 made it to my inbox. In my spam: @AnneKadet @Aella_Girl @categorypirates @KrisAbdelmessih @PolymathicBeing @azeem Congrats @noampomsky, lone filter survivor
Today, my little one-person business crossed $7.5M in total revenue. It took 1,712 days, I ran zero ads & operate at a ~91% margin. Here are the 22 steps of my wild & strange journey: Hope they are helpful to someone ↓
@categorypirates is officially launching Strategy Therapy today! This is our next digital course for any executive, entrepreneur or leader responsible for strategy. Our premise is simple: 1. Most strategy plans don't work - They are re-swizzled versions of last year's…
Such a travesty by the FTC Book smarts don't prevent unwise choices... ...with massive unintended consequences. I can't imagine any politician wanted an outcome where Chinese companies get MORE maps of US HHs iRobot was one of the great category creators... ...now crippled…
This is a MUST watch. Gov’t over-reach not only slows innovation but in this case killed American jobs & handed over US consumer data to Chinese competitors. FTC acting “outside the bounds of the law” - and the results are not in our natl interests. iRobot insanity. @ajassy
@yongfook @categorypirates will be mad reading this. And I'm torn.
@categorypirates @lochhead @EddieWouldGrow @thekatkirsch 🔥🏴☠️ Constraints in business be like 🥅 in many sports. No 'goal posts' (e.g. constraints) = No scoring Just like no outfield wall in baseball means no "homerun" (or at least not the same exciting kind).
The #marketingfunnel is dead. Long live the #marketingflywheel — Get $5 free app.inara.world to read THE MARKETING FUNNEL FUNERAL courtesy of Inara's pilot project with @categorypirates
How it started. How it's going.
@EddieWouldGrow I'd argue there's already something in the "bullet-tough" languaging (vs "bullet-proof").
How do you know if you created a new category? - Created a manufacturing process that folds steel - Designed a new alloy of stainless steel HFS - Unlock entirely new customer outcomes The first 2 are great, but are a 'be the best' strategy The 3rd one is clearly a 'be…
Cybertruck is built bullet-tough
Today, I met the legendary @ShanteFrazier_ She's category designing the new luxury wig subscription market. She brilliantly is expanding the $3B wig category into the mainstream. By creating the first wig/extensions subscription service. 🤯 @GetWellCapped took off so fast,…
I enjoy nights in Brixton, Shoreditch in the afternoon He likes my American smile Like a child when our eyes meet, darling, I fancy you Took me back to Highgate, met all of his best mates Driving my 6-year-old to tennis, she sang this Taylor Swift's song. "London Boy" got…
I got married this past week in Cartagena, Colombia! Here's something I wrote for my wife, and shared during our ceremony, about what it means to find your life partner: ~ One of my favorite writers, Charles Bukowski, said the problem…
@ninan99 @galleon @AutozenHQ If haven't read @categorypirates' book, you should. It was both useful and validating. Though most of why we decided to build Galleon was instinct, reading about category design helped elucidate the ideas and made me consider new angles, blanks I hadn't filled in yet.
@amandaorson @galleon @AutozenHQ @categorypirates Interesting, @yossixciii @GuyDealership, you were mentioned in one of the posts. categorypirates.substack.com/p/a-beginners-…
The #marketingfunnel is dead. Long live the #marketingflywheel — Get $5 free to read THE MARKETING FUNNEL FUNERAL courtesy of Inara's pilot project with @categorypirates app.inara.world
@categorypirates You're everywhere! Including in a cup of coffee (according to OpenAI's new Sora tool). - image from CBC media in 🇨🇦👇
.@ABCSharkTank Top 5 company @DUDEwipes lays down legendary marketing in #LasVegas for the #SuperBowl 👇🏻🏴☠️ 💩 @mcuban
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