Antony Goretsky @antongoretsky

ideas on how to compete with $100B saas companies: - intentionally limit features (focus on core value) - give affiliate program 50% cut until $1M ARR (then lower) - shift from monthly subscription to "quantum pricing" (dynamic based on usage/value) - kill your best-selling plan (force upgrades) - "trojan horse" free tool strategy build a free, standalone tool that solves one problem perfectly use it to capture leads and upsell your main saas - make your saas more niche than the competition - turn your website with the sole goal of getting people on webinars (or workshops or whatever) - offer "family plans" for B2B - don't automate everything, add human touch (for key touchpoints) - "micro-saas acquisition" strategy buy tiny, neglected saas products cross-sell to your existing user base - create an invite-only tier (exclusivity drives desire) - build physical product companion (expand ecosystem) - implement artificial scarcity (drive urgency) - offer "pay what you want" for 24 hours (viral promotion) - launch a "feature store" marketplace (monetize add-ons) - implement "use it or lose it" credits (drive engagement) - offer "on-demand" live product demos (personalize sales) create "choose your own adventure" onboarding (personalization) offer a "pause subscription" option (reduce churn) implement "earn while you learn" tutorials (gamify onboarding) - "in-app courses" strategy build learning paths inside your tool become indispensable to users' growth - make cancellation dead simple (build trust) - launch a "negative roadmap" (set clear product boundaries) - implement "collaborative" pricing negotiations (for enterprise) - make your brand loveable (use @DesignScientist or learn to design) - create an in-app "shower thoughts" forum (community building) - launch "CEO for a day" customer feedback program (deep insights) - offer "pay in content" for influencers (marketing leverage) - implement "feature auctions" for early access (monetize eagerness) - create "choose competitor" comparison tool (control the narrative) - create "customer matchmaking" for networking (add auxiliary value) - "feature deprecation" as marketing publicly remove bloated features position as focused, user-centric - add a membership program (discounts, other software, community) to lock them in - offer "subscription insurance" for hesitant buyers (remove objections) - create a "price match guarantee" with a twist (match + 10% off) - offer "competitor data migration concierge" (remove switching pain) -create "customer advisory board" with equity incentives - launch "seasonal features" (create FOMO and reengagement) - offer "pay with your data" option (monetize insights) - implement "feature leasing" (temporary access for specific needs) let's go.

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