Anders Ångström @andeangs
Joined December 2009-
Tweets64
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Following73
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If you dig a just bit deeper there are companies that are inside-out customer-centric: Everybody all the time emphasis customer centricity. The customer is in all the charts and models. Yet, nobody actually talks or listens to customers.
Thanks to the researchers at Microsoft for this detailed article on #JTBD. "Jobs to be done: A useful framework for driving customer value" Nice to see more and more research teams leveraging JTBD. microsoft.com/en-us/research…
Why your customers want to buy is as important as what they want to buy hubs.ly/H0TLdpv0
'JTBD is a unifying language for understanding human needs independent of technology to find innovation opportunities.' @JimKalbach at @CollaborateConf #CollaborateVirtual #JTBD
First of all, the research was exquisite. Ipsos started with dozens of interviews, then fielded thousands of surveys and clustered their findings into a segmentation. The work was par excellence.
The problem with innovation isn't that customers don't know their needs. The problem is companies can't agree on what a "need" even is! #JTBD + Outcome-Driven Innovation brings order to the often random process of innovation. #innovation #marketing #VoC jobs-to-be-done.com/jobs-to-be-don…
Låt inte kunderna ljuga för dig! linkedin.com/feed/update/ur…
Vad vill era kunder åstadkomma? Att sitta på kontoret och spekulera om kundernas verkliga behov är livsfarligt 2018. linkedin.com/feed/update/ur…
You should join me at #3 JTBD Stockholm. Check it out and RSVP! meetu.ps/3dm7C2
If you did not attend the first JOB-TO-BE-DONE Meetup in Stockholm, don't miss the re-run. Check it out and RSVP! meetu.ps/39gptM
The best sales presentations are designed from the inside out hubs.ly/H05TytR0 #valuesellingsystem
In his new book @Ulwick effectively explains #disruptive #strategy through a jobs lens #JTBD Growth Strategy Matrix amazon.com/Jobs-be-Done-T…
2015 går våra julgåvor till UNHCR och Läkare utan gränser bit.ly/1O8aut4
"Problemet med att leda med kundinsikt i säljet är att man faktiskt måste HA KUNDINSIKT!" by @andeangs on @LinkedIn linkedin.com/pulse/probleme…
Är det verkligen klokt att lansera er nya produkt med en hagelbössa i handen? | A-Focus a-focus.se/blog/vilka-kun…
Gör inte misstaget att lägga alla dina ägg i korgen Användbarhet (Usability) bit.ly/1N7JRAh
Hur du lär dig förstå din kunder. Tipsen du behöver för att lyckas! | A-Focus a-focus.se/blog/hur-du-la…
Sluta göra det här katastrofala misstaget!!! | A-Focus a-focus.se/blog/sluta-gor…
Tankeställare för teknikbolag från bångstyrig treåring. Det handlar om att argumentera från rätt perspektiv!| A-Focus a-focus.se/blog/tankestal…
In 2014, creativity was blooming everywhere. Explore the Year in Kickstarter: kickstarter.com/year/2014
Peter Wedar @wedar_p
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Beat Walther @Vendbridge
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Sally R @BreatheGoodAir
185 Followers 561 Following Swedish #startup bringing down #spacetechnology to earth to save #energy in #buildings and guarantee a healthy #indoorairclimate.
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Gunnar Ålund @galund
67 Followers 243 Following B2B Marknadsföring | Säljutveckling och Process | Entusiasmerande budskapsförmedlare | Vetgirig problemlösare som älskar Hav och Berg! Alla åsikter är mina egna
Torbjörn Höjer @TolpaTorbs
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Patrik Nordkvist @PatrikNordkvist
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Tolpagorni @Tolpagorni_PM
721 Followers 1K Following #prodmgmt for B2B companies | turn strategy into successful products |#consulting #training | community | love #HighTech #womeninproduct
Joakim Skog @joakimskog
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Joacim Lindbäck 🇪.. @Campy007
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Susanne Hägvall @SusHag
382 Followers 924 Following Senior advisor, communications consultant, coach. Reflecting on, inspired by daily life, leadership and how people and business can grow. Follow at LinkedIn
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Rolf Andersson @RolfOK
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Malin Sjöman @malinsjoman
888 Followers 924 Following Swedish based B2B marketer and business developer. Marketing consultant at Hägvall & Sjöman. Passion for all things B2B - business, marketing, communication.
Bob Apollo Inflexion-.. @bobapollo
8K Followers 9K Following Enabling start-ups, scale-ups and the entrepreneurial business units of established corporates to reap the benefits of Outcome-Centric Selling®
OpenAI @OpenAI
3.4M Followers 0 Following OpenAI’s mission is to ensure that artificial general intelligence benefits all of humanity. We’re hiring: https://t.co/dJGr6LgzPA
georgebronten @georgebronten
4K Followers 2K Following CEO @membrain_com helps #B2Bsales teams consistently reach targets w. Sales Enablement CRM. Connect: https://t.co/9DKMyZj4tN #saleseffectiveness
Nick St. Pierre @nickfloats
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Peter Wedar @wedar_p
1 Followers 11 Following
Michael Girdley @girdley
214K Followers 2K Following CEO of an 11-business, 600-person holding company. Fireworks, software, +9 more. Writing about holding co's, starting businesses, life, and leading.
Jon Davids @realjondavids
10K Followers 196 Following Turn your marketing into a superpower. Follow me for business breakdowns and playbooks.
Codie Sanchez @Codie_Sanchez
494K Followers 957 Following Investing millions in Main Street businesses & teaching you how to own the rest | HoldCo + VC Fund | We should own our communities and corner stores.
Just Copywriting Tips @JustCopyTips
22K Followers 2 Following One tip every sometimes. Nothing else.
Mind the Product @MindtheProduct
55K Followers 1K Following The world’s most engaged product community, providing articles, meetups, training, and events that support the careers of 300,000+ product people globally.
Teresa Torres @ttorres
49K Followers 3K Following Author of Continuous Discovery Habits, Speaker, Coach Learn more: https://t.co/LamDBWmO1u https://t.co/aN6yLy52sK https://t.co/3tBZUQPGY1
Rita Gunther McGrath @rgmcgrath
39K Followers 237 Following Strategy & innovation. @Columbia_Biz. @Thinkers50 top 10 & #1 in strategy. Bestselling author of #TheEndofCompetitiveAdvantage & #SeeingAroundCorners.
Mike Boysen 🇺🇲 @mikeboysen
9K Followers 3K Following I help startup, mid-market & enterprise UX/CX teams improve service experiences by 5X without the repetition, cost, and time required by traditional consulting.
Davor @duhvore
383 Followers 684 Following An old dog, constantly learning new tricks and reinventing himself. A rational optimist. I like to walk backward. 😉
B2B Barometern @B2Bbarometern
40 Followers 138 Following Den första svenska B2B-undersökningen med fokus på både marknad och försäljning.
Malin Sjöman @malinsjoman
888 Followers 924 Following Swedish based B2B marketer and business developer. Marketing consultant at Hägvall & Sjöman. Passion for all things B2B - business, marketing, communication.
Yann Wermuth @WermuthYann
144 Followers 700 Following Innovation, Jobs-to-be-done & value proposition @Vendbridge. Co-host of ProductQuestPodcast.
Crescando @CrescandoSwe
206 Followers 198 Following Hjälper B2B-företag bygga relationer, varumärken & affärer med tjänster inom marknadsstrategi, content marketing och digital marknadsföring.
JTBD Toolkit @jtbd_toolkit
136 Followers 159 Following Your go-to resource for Jobs To Be Done tips, tricks and training. Check out our JTBD Essentials Course - 4 hrs of videos and 10 downloadable templates
Rory Sutherland @rorysutherland
119K Followers 10K Following Vice Chairman, Ogilvy Group The Spectator's Wiki Man.
Scott Burleson @newproductdog
3K Followers 2K Following Faith, trust, pixie dust and #JobsToBeDone Join the #JTBD Revolution! #JTBD #productmanagement #productmanager #productmgt #NewProductDevelopment #innovation
Matt Lerner @matthlerner
13K Followers 449 Following Ex @PayPal, Ex @500startups VC. I write emails that get forwarded around companies and spark debates.
Chris Spiek @chriscbs
5K Followers 166 Following Developed and popularized Jobs to be Done as Founder at The Re-Wired Group. Now Chief Product Officer @autobooks_. Advisor @giftearlybird and @thepodcastapp.
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6K Followers 663 Following Author, Instructor, Designer, Bassist. Head of Customer Experience at https://t.co/05rn8erVzP
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Sally R @BreatheGoodAir
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@BreezyBouchee @AppleSupport Oh. Brother 😑 They used to work for bill gates PC/Windows #RebootKings
street style photo of a young woman, red gucci jacket, blue gucci shirt, wide shot, natural lighting, soho, shot on Agfa Vista 200, 4k --ar 16:9 v4 (left) v5 (right)
If you improve product performance... does that mean that customers will buy? #jobstobedone linkedin.com/posts/scottbur…
ChatGPT-4 Will save marketers thousands of hours in 2023. Our marketing department at ClickUp spent all day playing with it. Here are the top prompts we discovered 👇
Part of JTBD theory, and Go-to-Market Prototyping, involves creating fast and frugal classifiers to anticipate willingness to hire. What's great about Jobs theory, is that it enables you to create reliable classifiers with (usually) only 15 or so consumer interviews
Sorry to see so many designers being triggered by a random decision-maker's approach to design. It's all just theatre. There is no reason whatsoever to feel threatened.
The things you can do before building.
George Foreman made $200M off his grill. Suzanne Sommers made $300M from the Thighmaster. And I don't even want to tell you what Jane Fonda made off those workout videos. Its a lot. Here's the crazy part 🧵
My sister took her business from $3,813/mth to $19,500/mth with a formula anyone could use. And she did it in just 12 weeks. I’ll give you the playbook so you can do it too.
@rorysutherland @spectator On the other hand, what about reintroducing Third Class.
At this point, I just stopped reading threads here. Twitter is fine for bite-sized chunks of info, and terrible for anything else. Discussions work better on a forum. Long-form works better on a blog. Just my 2 cents ✌️
In my research into the product-market fit journeys of the most successful B2C startups, I found that there are essentially five archetypes of finding PMF: 1. Lightning in a bottle: Immediately clear, up and to the right
I should post on Reddit more often. 🤔
Contraversial take (?): most interfaces should be analog / hardware instead of touch Key offenders: - refrigerators - microwaves - toasters - remotes - watches - safes Give me real buttons, knobs, switches, and levers!
If you want to improve your product. Don't talk about it to customers. Talk to customers. But not about it. Talk about what they are actually trying to get done and what stands in their way. Get rid of the product bias. #innovation #jtbd
Aim right rather than fail fast! Innovators often ask: Which feature ideas to implement? What value to propose? How to speed up things? Check out this real-life case we did for Promethean, world leader in interactive display tech…lnkd.in/eFFKKgZd lnkd.in/eix54FC2
If you dig a just bit deeper there are companies that are inside-out customer-centric: Everybody all the time emphasis customer centricity. The customer is in all the charts and models. Yet, nobody actually talks or listens to customers.
TL;DR 1Three financial statements do this for you: - Income Statement = Are you profitable? - Balance Sheet = Can you cover liabilities? - Cashflow statement = Is cashflow positive/negative & why? Lots of things in life are complicated biz finances don't have to be.
Cashflow from Investing Including any company investments such as: • Purchase & sale of assets • Loans made or received • Purchase or sale of machinery or equipment Is cashflow positive or negative? Why? Are operations strong enough without financing or investments?
Cashflow from Operations Using cash for business activities • Rent • Cash from Sales • Income Tax • Employee compensation
Trends for United States
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