Reader8762 @adtechprog

Toronto, Ontario Joined December 2022

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The Tennis Letter @TheTennisLetter

2 years ago

Novak Djokovic says tennis is endangered at the club level, ‘If we don’t do something about it globally, they’re gonna convert all the tennis clubs into paddle or pickleball’ “In terms of innovation in our sport… other than Slams, we have to figure out how to attract a young audience. Tennis on one hand is in a good place, but at the same time, when we look at Formula 1 for example and what they’ve done in terms of marketing, in terms of growth of the sport, in terms of the races around the world and how popular they are.. I think we need to do a better job on our respective tours. The grand slams are always gonna do well. But I think our tours need to do better. We are lucky to be very historic and a very global sport. But I think one of the studies that was done by PTPA 3 or 4 years ago showed that tennis is the 3rd or 4th most watched sport in the world along with cricket. Number 1 is football or soccer as you call it in the states. Second is basketball. Then it’s tennis and cricket. But tennis is number 9 or 10 on the list of all sports in terms of using its popularity, commercializing or capitalizing on that. I think there’s a huge space for growth. We’re quite fractioned as a sport. There are quite a bit of things for us to collectively look at and try to improve it. We need to grow the number of players that live from this sport. Very rarely do I see in the media that you guys are writing about the fact that you have only 350 to 400 players both men, women, singles, doubles across the board that live from this sport on this planet. That’s deeply concerning for me. Yes, we talk about the grand slam winner wins this or that. The focus is always on the grand prize but what about the base level? We’re still doing a very poor job there… very poor job. Tennis is a very global sport and it’s loved by millions of children that pick up a racquet that wanna play, but we don’t make it accessible. We don’t make it so affordable. Especially in countries like mine that doesn’t have a strong federation, that has Grand Slam or history or big budgets.. so I think collectively we all have to come together or create a new foundation, a corner stone of really what tennis is about.. which is the base level. The club level. Now we have paddle that is growing and emerging. People kind of have fun with it and say ‘Yeah but tennis is tennis. Tennis is the king or queen of all racquet sports.’ That’s true. But on a club level, tennis is endangered. If we don’t do something about it, globally or collectively, paddle, pickleball in the states, they’re gonna convert all the tennis clubs into paddle and pickleball. Because it’s more economical. You have one tennis court… you can build 3 paddle courts on one tennis court. Do the simple math. It’s just much more financially viable for the owner of the club to have those courts. These are some of the things I wanted to share. In the grand scheme of things, we need to address all these challenges and issues. Because they’ve been out there for a while. I don’t think we’ve been addressing it in the proper way.” (via Wimbledon Press)

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Not Jerome Powell @alifarhat79

2 years ago

Boomers selling their homes for $2 million after buying them in 1969 for 7 raspberries

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Reader8762 @adtechprog

4 years ago

Genuinely considering @BusinessInsider subscription due to their advertising coverage. Feel it's better done than many other Pubs. #adtech #Insider

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Reader8762 @adtechprog

4 years ago

Twitter feed does a great job in ensuring you see more of tweets you've liked/retweeted. Noticed my AdTech feed was reducing due to my interest in economy/stocks/investing, etc. New handle for AdTech Twitter. #AdExchanger made me realize I'm missing out a lot of it. #adtech