Mark Fairhurst @_markfairhurst
I build #technology brands. Eager to share insights on all things #marketing related. Views are my own. ca.linkedin.com/in/markfairhur… Toronto Joined November 2009-
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U.S. #onlinegrocery sales slipped in May 2023, reaching $6.9 billion This trend can be attributed to decreases in MAUs & #orderfrequency. These findings also emphasize the necessity for #groceryretailers to adapt to customers' evolving needs Read more👇 mct.media/3X5iMIz
@AirCanada just want to call attention to the great service provided by Service Director Scott and his team on AC790 from #LAX to #YYZ on 09-28-22. He’s an example of why I choose to fly #aircanada.
Of all the meeting platforms we've used over the last 2 years, Zoom is the one I love most. Most of us think we know Zoom inside out. But we don't. Here are 7 Zoom hacks you probably haven't heard of, but you'll be glad you now know. 🧵👇
A deeply unfortunate side-effect of high-teach, VC backed growth mania and the rapid delivery segment’s dreaded fear of customer churn that impacts #gopuff valuation. #ecommerce #foodwaste #grocery businessinsider.com/gopuff-rampant…
Check out my latest article: Exploring fulfillment automation with Ocado, on The Digital Grocer podcast linkedin.com/pulse/explorin… via @LinkedIn
Grocery marketplace providers promise lower service fees to grocers in exchange for exclusivity. Is this the right move for #groceryretailers? Owning the eCommerce experience is the key to regaining control. #ecommerce #onlineshopping #curbsidepickup linkedin.com/posts/markfair…
Check out my latest article: 3 Factors of a Successful Online Advertising for Grocery Program linkedin.com/pulse/3-factor… via @LinkedIn #retailmedia #groceryretail #ecommerce #egrocery #digitaladvertising
With +12 months of elevated #online #grocery sales, we felt it was important to provide #grocery #retailers with a retrospective. Our ongoing support of @BrickMeetsClick research offers a number of insights. Check out my latest blog: mercatus.com/blog/grocery-t…
Check out my latest article: Curbside Grocery Trends: How to Win the Pickup Battle linkedin.com/pulse/curbside… via @LinkedIn #ecommerce #curbsidepickup #grocery
Is #Google looking to disintermediate #Instacart? linkedin.com/posts/markfair…
Love this because it’s so true. “Most marketers are so short-term they piss their pants before they even realise they need to visit the restroom.” Aim for clear and simple positioning that expresses your differentiated value in a consistent way over time. marketingweek.com/mark-ritson-be…
I'm so very fortunate to work with a fantastic team of smart, talented, hard working and collaborative #marketers. In lieu of our traditional team holiday outing, we opted to have some festive fun during our weekly team call. #happyholidays2020 #MerryChristmas
NEW EPISODE Hosts @SylvainPerrier and @msfairhurst, dive into the results and grocery industry predictions of a recent @MercatusTech / @IncisivIO survey. Full episode: digitalgrocer.com #digitalgrocer #podcast #groceryretail #shopperbehavior #consumerbehavior
⚠️ Don't miss the next episode of The Digital Grocer! Online grocery will continue to grow to make up ~21% of industry sales by 2025!! This is 60% higher than pre-COVID estimates. Subscribe today ⚡️ digitalgrocer.com/subscribe/ #digitalgrocer #podcast #groceryindustry #eCommerce
Here’s a good takeaway for a lot marketers. Your job isn’t to define your company narrative. Your job is support, iterate and amplify the story your CEO tells. Listen to @araskin interview @tientzuo: andyraskin.com/podcast/10-zuo… #productmarketing #marketing #saasmarketing
My convo with @Zuora CEO @tientzuo is live on The Bigger Narrative: - why he abandoned "subscription economy" at first - how "Game of Thrones" informs persona messaging - why strategic narrative matters more now My mom is also impressed. Full ep: bit.ly/32O1VxV
The first episode of season 4 is out now. Now available on YouTube🎬as well as your favorite podcast players🎧 #digitalgrocer #grocery #ecommerce #onlineshopping #retailtech @rickwatson
@Walmart is on @Instacart , now what? @rickwatson joins, @SylvainPerrier and @msfairhurst on this episode of The Digital Grocer to discuss: How will this benefit Walmart? Why would other retailers on the marketplace be concerned? #grocerypodcast #digitalgrocer #groceryretail
.@Amazon @WholeFoods Dark Store offers big advantage over @Instacart @DoorDash @Shipt. No gig shopper crowding of retailers’ stores. Faster picking process, shelf inventory more reliable. Efficieny adds up to either lower prices or operational cost. supermarketnews.com/online-retail/…
This also is aimed at #Amazon, Walmart's #1 competitor in #ecommerce. Makes sense for Walmart to leverage TikTok's #digitalcommerce and advertising reach to sell ads and products, with the help of Microsoft's cloud services backbone, of course. nytimes.com/2020/08/28/tec…
Last week, @MercatusTech announced its latest #groceryretail #innovation -- the integration of our #AI engine (also known as AisleOne) with the Mercatus platform, which we'll be demoing @Groceryshop one week from today. Congrats to all involved!
Without the right destination and data inputs, #personalization can only go so far. AisleOne on the Mercatus Platform enables #grocers to exceed those requirements and deliver on the promise of true 1-to-1 personalization for their shoppers. Find out more: mct.media/2zWteIs
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