Kat McKinnon @_katmckinnon
Learning how to create compelling blog articles for eCommerce stores. Founder of https://t.co/0hE4lsETvd, Charter Member & Outsourcing Expert at @eCommerceFuel copysmiths.com Australia Joined July 2012-
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Thoroughly enjoyed the Leonardo episodes. Thank you Ben!
Thoroughly enjoyed the Leonardo episodes. Thank you Ben!
Kicking off the final day of #ecfLive with a panel on #AI. Is it hype or is it the future of #ecommerce? Panelists: @youderian @BillDA @anneleeskates & Katrina McKinnon
Have had brilliant idea (?) of inviting Steve Chou impersonator to the next ECF Live. Shout out to the incredible @mywifequit via ecommercefuel.com/recap-ecf-live…
On the #ChatGPT waitlist, and these are my wishes:
Generative-AI is ultimately a letter and pixel guessing engine. Presented at ECF Live 2023, Breakout Session by Katrina, CopySmiths.com loom.com/share/e9ea0925…
I created an AI-generated podcast to help me learn and keep up with topics I care about, using AI to find, read and summarize articles it thinks I would I care about, and to generate a podcast in my own voice using voice cloning from @elevenlabsio 👇
Are you risking your million dollar business for a faster turnaround time? loom.com/share/fe60cfe0… #contentmarketing #blogging #ecommercemarketing
[Using AI vs no AI in your articles] loom.com/share/34fd6a05…
That's it. If you want the brief, DM me. If you want to see more content like this, RT this tweet. x.com/kaicromwell/st…
That's it. If you want the brief, DM me. If you want to see more content like this, RT this tweet. x.com/kaicromwell/st…
Writer Training - how to write anchor text and link to original source #blogwritingservice for online stores loom.com/share/c82edd87…
Did you know Google updated their search quality evaluator guidelines this week? We pay attention to these because they can give us clues as to what Google wants to accomplish with their search algorithms. Here are five things I found interesting with this revision. 👇
Using AI to write content is a high-risk strategy, especially if you plan to sell your business in the future. Instead, we focus on human written content that is full of creativity, energy, weird words and visual interest. It works. searchenginejournal.com/google-says-ai…
One of our forum friends in eCommerceFuel.com has mentioned that they had thousands of visitors to their product, for free, via Amazon Posts. It's a format worth testing, so we will be rolling this out to clients over the next few weeks and months. #contentmarketing
Queueing up guest posts before pitching to bloggers and open rate funnel #dailytoolbox #contentcreators #contentmarketing youtu.be/iItE8XxOvEQ via @YouTube
Learning how keyword optimisation of articles affects SERP rank positions #dailytoolbox #contentcreators #contentmarketing youtu.be/f6Tfgn85sZ0
PDFs gaining higher CTR in SERP than straight up blog articles #dailytoolbox #contentcreators #contentmarketing youtu.be/eiQpGLXyMG8
Process for creating topic cluster for People Also Ask SERP ranking #dailytoolbox #contentcreators #contentmarketing #SERPranking youtu.be/s4Mwa-EQzMk via @YouTube
There's more to images than meets the eye #dailytoolbox #contentcreators #contentmarketing #contentimage #blogimage #visuals youtu.be/Vwf-oBsI4-U via @YouTube
Sometimes the simple top-of-funnel content works really well for organic traffic #dailytoolbox #contentcreators #contentmarketing #topoffunnel #organictraffic youtu.be/D6fYako9qKY via @YouTube
How we use data to approve pay increases for copywriters #dailytoolbox #contentcreators #contentmarketing #payincrease #copywritertask youtu.be/uPvJq-7SX1I via @YouTube
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84 Followers 445 Following 1. Search engine optimized content 2. Traffic-grabbing title 3. Well-researched keywords 4. Language or tone of your choosing (professional, conversational, etc
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@bandholz Thanks for sharing dude. Appreciate you being real. Business is hard. A related (for me) ongoing struggle is decoupling my own happiness and sense of wellbeing from the ups and downs of my company. Not doing great at that yet, but working on it!
Been a tough year so far at Beardbrand. I shared a lot of the mistakes we did that lead to our struggles. Sharing with the hopes others don't make the same mistakes I made.
"Beardbrand Rebirths after a Tough Year" | 2023 has been bad for many merchants, including @Beardbrand. Founder @bandholz admirably shares the company's struggles in the hopes of helping others. It's a terrific listen in this week's episode. pec-ly.com/?6otj #ecommerce
Just recorded my 167th Ecommerce Conversations podcast. Some fun facts. First Episode: September 2018 Most Common Guest: @soundslikecanoe (5 eps) Most unique businesses: @dennishegstad (3 eps) Highest valuation business: @abialecki (Klaviyo) 1/
I created an AI-generated podcast to help me learn and keep up with topics I care about, using AI to find, read and summarize articles it thinks I would I care about, and to generate a podcast in my own voice using voice cloning from @elevenlabsio 👇
"Freshness distance" tells you how often to update your content. It's the distance between the newest & oldest pages ranking in the search results. I made a Google Sheet to calculate this automatically. Like and reply and I'll send it over. h/t @RossHudgens #localseo #seo
The goal of the brief is to reduce the work load on the writers. Dig deep as much as possible so that they can give you the best output. My friend @KaiCromwell has built an amazing content brief template, here's the link: docs.google.com/document/d/1c8… (Use this for inspiration)
My YouTube channel crossed 1k subs! #1kcreator goo.gl/VptRDI
This is great stuff from @seocounseling Simple , clear and do-able for anyone :) How I earned a knowledge panel without a Wikipedia page searchengineland.com/earn-knowledge… via @sengineland
Did you know Google updated their search quality evaluator guidelines this week? We pay attention to these because they can give us clues as to what Google wants to accomplish with their search algorithms. Here are five things I found interesting with this revision. 👇
We should all start spending more of our online time in privately owned communities instead of on social media platforms. This is my ongoing list of reasons to do this.
Let's say you knew without a doubt that 2 customers converted because of a tweet. Or that a tweet didn't convert any customers at all. Is there anything you would actually do differently? More in the latest post from @randfish: sparktoro.com/blog/provable-…
@rebelytics @sengineland Awesome research, thanks v much for sharing your findings. As for the information content, we’re these exceptional blogs, in-depth guides, market research, other?
Next time u think that an idea is too stupid to test, just remember that Fruit Ninja makes seven figures per month.
@_katmckinnon Hi Kat! Yes they run quite happily together - our plugin will update your page to match any test you have running after Yoast has already done its thing.
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