FX @_effx__

@playsomo | $SOMO Joined January 2022

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JC @jo3car

a year ago

Here’s how it works. For the past four years, we’ve been building the foundation of this brand from the ground up. We’ve iterated relentlessly on the art, poured time and capital into the community (activations, minigames, IRL events), and built a deep network of world-class partners from WME, ThreeSixZero, and Stoopid Buddy to END. Clothing and beyond - all built to scale this IP far beyond Web3. In parallel, we’ve invested tens of millions into production: - Two playable games (in a market where 90% fail) - A world-class content engine with a full creative studio, Houdini pipeline, and Disney-tier output - Merchandise and toys validated by one of the world’s leading fashion retailers All of this is designed to position Creepz not as an “NFT brand” but as a new-gen entertainment IP that stands shoulder-to-shoulder with the best of Web2. And here’s the kicker: we’ve done this without a single creepz asset/token/nft sale since February 2022. That’s because this was never a short-term play. The strategy was locked in from day one: 1. Build a killer foundation (IP / Brand / Community) 2. Supercharge the IP (partnerships/games) 3. Double down on the community. 4. And then, when the moment is right, hit the market with a f*ck you $CREEPZ token launch that rewards every single person who’s been riding with us. Including the team, who, yes, want this launch as much as you do. So what’s next? Simple: We keep executing. We keep scaling. We wait for the moment that maximises impact Which, fwiw is when the data, the timing, and the market all align. Not based on some arbitrary date, but on data-led, real-market intelligence signals (Anyone serious knows the market can’t be timed off x vibes and some meme noise). What I do know is this: Every single step we’ve taken over the past four years, every dollar spent, every late night, every pixel, every post is building to one singular moment. And when we fire, we won’t miss. We’re going to land it. Hard. And when we do you, and every other lizard, will feast. So either ride with us, or heckle from the sidelines. But make no mistake, we’re doing this 🕯️

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