Dr. Matthias Hüsgen @_Huesgen
Co-Founder @BLACKEIGHT_B8 🎱 #BrandSparringPartner Purpose🥚Identity 🎅🏾 Strategy 🧠 Customer Centricity 🤩 Success🍾 Desire ❤️ Uniqueness 🐠 FOR YOUR BRAND BLACKEIGHT.com Munich, Germany Joined May 2012-
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Ich freue mich auf die Expedition in die Berge. Auf nach Brand zum Brand Forum #AufbruchMarke mit dem Brand Club. Da Brand was. #BrandSparringPartner
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14 Jahre 🎂 Blackeight. Es fühlt sich nicht nach »wir haben etwas erreicht« an. Sondern nach »wir sind mittendrin«. 🏄♂️ 🙏 🥂 Danke an alle Kunden, Partner und Wegbegleiter, die BLACKEIGHT gestern und heute möglich machen. Die Reise geht weiter. 🌟
Wer eine rot-weiße Marke schwarz-gold färben kann, die kann es einfach. Ikonischer Auftritt @CocaCola_EU 🔴 + ⚪ Wenn das gelernt ist, kann auch variiert werden: ⚫ + 🟡 💡 Erst wenn die Marke gelernt ist, wird Variation möglich & kraftvoll. 👐 #AmbidextreMarkenführung
Der stationäre Handel spielt auch künftig eine ganz besondere Rolle – für bestimmte Produktkategorien einerseits und für bestimmte Momente des Markenerlebnis andererseits. Die Zukunft des Retail ist markenindividuell. #BrandSparringPartner linkedin.com/posts/blackeig…
Wow - Brand ignited Innovation, Emotion und Fashion by @lidl - Chapau 🍾 Die #TrolleyBag gemeinsam mit Designer @Nikbentel gestaltet und limited in die Verlosung. Starker Case in agiler Markenführung 🚀 #AmbidextreMarkenführung Fotos: @lidl
„Unternehmen können langfristig nur erfolgreich sein, wenn sie sich an den Wünschen ihrer Kundinnen und Kunden orientieren.“, formuliert Christoph Werner, Chef v dm via @NZZ die unbedingte Pflicht zur Kunden- & damit Markenorientierung. #QuotesonBrandMngt #BrandSparringPartner
Sehenswert 2023: x.com/_Huesgen/statu…
Weihnachtsbotschaften von @deutschetelekom-CEO Tim Höttges sind legendär 2023 mit #HoHoHolzhütte: youtu.be/flHXzRxtgn0 Spannender Blick Behind-the-Scenes mit Henrik Schmitz @KOM_Magazin kom.de/digital/ein-we… #CEOComms #BrandSparringPartner @telekomerleben #xMasAds #xMas
Auch 2025 die Botschaft von @deutschetelekom CEO @timhoettges an die eigenen Mitarbeitenden und den Markt. 2025 etwas einfacher vom Setting und ohne so viele kleine Ideen/Gimmicks – überwiegend ohne Fans in der Eissporthalle Troisdorf – Nachspann abwarten youtu.be/DhYKPF4MeTE
This brand set impulses & pushed limits. Farewell #DDB by William Bernbach, Maxwell Dane, James Edwin Doyle How about all the DDBs worldwide: @DDB_Unlimited @DDBBrussels @ddbspain @DDBSouthAfrica @DDBColombia @ddbchinagroup @owensddb @NORDDDB @DDB_Germany ... #DeathofaBrand
@tcboyle Great stuff #Killepitsch - did you read the story behind the name? You'll love it.
@tcboyle An egg is waiting at the airport @Stadt_FFM
»45 Prozent aller starken Markenunternehmen realisieren nachhaltiges Wachstum. Bei weniger starken Markenunternehmen gelingt dies nur 17 Prozent.«, dies ein Kernergebnis des Deutschen Markenmonitors 2026 via @ONEtoONE_de #BrandSparringPartner #BrandMngt onetoone.de/artikel/db/896…
Quelle: «Rolex ist fast wie eine Religion», sagt der Wirtschaftshistoriker @pydonze nzz.ch/wirtschaft/rol…
„I d 60er Jahren verlagerte @ROLEX d Fokus d Kommunikation - weg v d Technik, hin zu einer Erzählung über Exzellenz. Nicht mehr d Uhr stand i Mittelpunkt, sondern d Mensch, d sie trägt. D Uhr wurde zum Symbol persönl Erfolgs.“ erklärt @pydonze #Marke via @nzz #QuotesonBrandMngt
Acht Nutzen der systematischen Markenführung für Entscheiderinnen und Entscheider - einfach mal reinschauen. #QuotesonBrandMngt linkedin.com/posts/huesgen_…
#Marktorientierung @BMW lässt @MercedesBenz @Porsche & @Audi alt aussehen „Aus alldem lässt sich eine Lehre ziehen: Konzerne sollten sich primär an Kunden orientieren...“ #BrandMngt #QuotesonBrandMngt #BrandSparringPartner nzz.ch/der-andere-bli…
Wieder eine lesenswerte Story über eine starke Marke via absatzwirtschaft: @Zeit oder @Zeitonline oder @DIEZEIT Starke Marken schaffen attraktive Markenwelten #BrandSparringPartner absatzwirtschaft.de/naechstes-ziel…
Ein Claim wird stark durch Kontinuität und Variierung. @Nike variiert jetzt: Why do it? ...und seit 1988 kontinuierlich: Just do it. ...schönes Beispiel f ambidextre Markenführung. 🫶 Kennst Du weitere? 🎱 #BrandSparringPartner #whydoit #JustDoIt youtube.com/watch?v=Bcpu-j…
Ein Claim wird stark durch Kontinuität und Variierung. @Nike fragt derzeit (Variierung): Why do it? ...und bleibt seit 1988 dabei (Kontinuität): Just do it. linkedin.com/posts/huesgen_…
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2K Followers 2K Following SVP Marketing & Communications @HyperscienceAI Former @HPE Business Objects, Interwoven. Husband, father. Soccer, running enthusiast #USMNT
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2K Followers 1K Following SVP Marketing @OracleHCM. Marketing enthusiast. Avid traveler. Passionate about helping people live and lead more authentically and bravely.
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Jason Howarth @sportsmktgguy
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212 Followers 376 Following SVP of Marketing @TatariTV. Can’t seem to stay away from ad tech, an industry in perpetual state of Groundhog Day.
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805 Followers 497 Following Paramount+ SVP Global Sports Marketing. Proud Gator alum and board member. ‘17 NYC marathon finisher. Summer Shandy aficionado especially down the Jersey shore.
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327 Followers 258 Following Alcohol Beverage Industry veteran,SVP Marketing, Darden Restaurants
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Nishant @NishantArora
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