VisualDNA @VisualDNA
Audiences With Personality. Optimizing audience targeting for media agencies, publishers and brands alike. Creator of #WHYanalytics visualdna.com London Joined January 2008-
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VisualDNA retweeted
Watch the Beet TV interview on AI with our very own Matt Bennathan, MD Europe, Nielsen Marketing Cloud. nlsn.co/60148Uk0k
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Well done Mark👏
Adweek names Mark Zagorski, EVP, Nielsen Marketing Cloud, a MarTech Superstar: nlsn.co/60148ifCn
VisualDNA retweeted
Jim Hodgkins from @VisualDNA & @Nielsen’s Anastasia Patri talk about cutting the CPA by cutting waste #iabuk
Our MD @jimhodgkins spoke to @ClickZ on improving online ads using psychology. Give it a listen!
The latest episode of the @clickZ podcast is out "using psychology to improve online ads" w @jimhodgkins @VisualDNA soundcloud.com/click-z/14-usi…
Congrats to Emily from AOL, who's Xmas is on us as the winner of our festive competition! Festive campaign segments> info.visualdna.com/marketing-serv…
It's the last day to enter our Festive competition - Get your Christmas paid for! info.visualdna.com/marketing-serv…
Remember to enter our Festive Prize Draw, for your chance to have your Christmas shop covered! > info.visualdna.com/marketing-serv…
VisualDNA retweeted
We spoke with Nick Marsh @VisualDNA about "people-based marketing" and delivering relevant advertising. Read more: medium.com/@AudiencesInMo…
Targeting discount lovers this Black Friday and festive period? Our Shopping Personalities are perfect for you > info.visualdna.com/marketing-serv…
"Can algorithm's understand the nuances of human behavior" + "agency bravery needed to inspire advertising excellence". Debating at #MTplay
We love the new @johnlewisretail ad! Need some extra personality in your xmas campaign? Get in touch here > info.visualdna.com/marketing-serv…
Get your Christmas shopping paid for this December! > info.visualdna.com/marketing-serv…
We're live at our Academy Session at the @ukaop's #InsideOut! Learn more here > visualdna.com/marketing-serv…
We hope you enjoy!
First session - Understanding the motivations of your online audience with @VisualDNA #insideout @ukaop
Heidi the Office Hound is just as excited about our new pet segments as we are! Find out more here > info.visualdna.com/marketing-serv…
VisualDNA retweeted
Discover our festive segments for #blackfriday #cybermonday for your #programmatic campaigns with #VisualDNA info.visualdna.com/marketing-serv…
@matthewwood Emotion, mood, personality are rising fast so Audiences with Personality 4 many big advertisers targeting by persoanlity now
@matthewwood, sure. High planners - rational /logical experience, high impulsive - seductive offers. Use personality data to optimise
Online shopping, great for conscientious planners, sales lost from impulsive purchasers, audience personality key, #data #adtechLondon
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