#Video mattered more to consumers in 2022 than ever before! ▶️ As video marketing expands and develops to match consumer needs and fit new platforms, marketers need to keep up! 🆕 Check out our thread for 5 data-backed changes in video viewing habits last year.⤵️
1. Consumers rely on brand #marketing videos. 66% of consumers watch video content to learn more about a #brand or product, according to @HubSpot research.
2. Videos let viewers escape. Users watch videos mostly to "relax and unwind" while also saying they want "to laugh or be entertained."
3. Consumers lean toward their interests. 13% of customers watch videos to "explore an interest or passion," while 11% watch videos to "learn something new."
4. High production quality is now a must. 36% of customers consider production value to be "somewhat significant," while 28% consider it to be "extremely essential."
5. Shorter videos win over customers. Consumers look for quick, snappy films thanks to @tiktok_us and the surge of short-form content. Videos under three minutes in length are very appealing.