#Video mattered more to consumers in 2022 than ever before! ▶️ As video marketing expands and develops to match consumer needs and fit new platforms, marketers need to keep up! 🆕 Check out our thread for 5 data-backed changes in video viewing habits last year.⤵️
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1. Consumers rely on brand #marketing videos. 66% of consumers watch video content to learn more about a #brand or product, according to @HubSpot research.
2. Videos let viewers escape. Users watch videos mostly to "relax and unwind" while also saying they want "to laugh or be entertained."