Building a private Facebook group is one of the best forms of social proof.
Even as little as 500 members, you can get a lot of engagement and a LOT of reviews that you can use for your ads.
Also it increases the perceived value of your products.
Because the group acts as a bonus. A bonus they actually want - to be belonged in a community.
It does take effort though.
You need to understand what to post.
When to post.
How to respond to people.
How to encourage people to engage.
I shared some tips I shared with the team
"My little pitbull had been feeling sick so I decided to switch him over to the farmers dog food. Unfortunately little Tank didn't even make it to the first order…
Without even asking they reverse the charges on the first order and gave me my money back… A couple of weeks later a beautiful potted plant arrived at my front door from the farmers dog. With a sympathy card. I have never met kinder people."
This is a customer review for The Farmers Dog.
This is how you build an extremely loyal customer base.
Care more about your customers.
Everyone in ecom rn is obsessing over MRR but 90% of them are wasting their time
They’re selling shit that takes 2 weeks to arrive & when it does, it smells like a chinese sweatshop & the product looks nothing like what’s on their PDP
You’ve paid a higher CAC to acquire that sub & now to get that 2nd rebill you’re either turning off all reminders & hoping for the best
Or you’re just running straight BH in the first place & then come on X to appeal when SP shuts you down
If you actually want to make some serious fucking bread in ecom, you need to understand, and I mean truly understand that product is king
Customers genuinely fuck with what you’re selling, MRR compounds month on month, churn drops, profit climbs & subscription becomes a true value add instead of a trap
You scale harder, make more money with less effort, and build actual enterprise value
So here’s what I’ll leave you with…
When you test a product & it starts ripping to 20k/days
Don’t pull that cash out to buy a datejust or miami studio apartment
Invest it back into your product & team
Better packaging
Better quality/formulation
Faster shipping
Better customer service
Then go hard on MRR
Short term cash never lasts
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