SeeDepth Inc. @SeeDepthInc
#PR #Analytics & #measurement software for brands & agencies. Go beyond #media monitoring; prove & improve strategies, results & ROI. Now find us @mindfullmktg SeeDepth.com Boston, MA Joined September 2013-
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Masters of Measurement at @chief_marketer: " Analyzing multichannel metrics from activations to see successes and room for improvement informs future decisions" buff.ly/2JbYWDF
3 Media Relations Myths That Can Hinder Your PR Program buff.ly/2lYnmaS
In @PRNews’ upcoming #Measurement Guidebook, our Founder @missusp explains the importance of looking at your communications measurement holistically in order to truly prove the value of #PR to the bottom line of the business. #measurePR prnewsonline.com/four-steps-to-…
@gmurrel Exactly. We need to measure and prove that PR does more than just raise awareness. It can affect revenue and the bottom line.
Sorry, let’s fix that. (We meant the opposite!) Also #measurePR so you can get them to view PR as PROFIT center, not just a cost center. #PRmeasure x.com/gmurrel/status…
Narrative Tips: calling all PR people and agencies -- if you want a seat at the table and the support of the CEO, talk about category development as a business strategy. #PR #marketing #CEO
All of this! "The problem, of course, is that these really aren’t very good numbers on which to base a conclusion of whether a program or effort is working. Which means that impressions are sort of like those weather forecasts that go out a month or more ahead in time." x.com/tressalynne/st…
Is there ever a reason to measure impressions? (by @jenzings) #measurePR #PR #metrics #Analytics bit.ly/2HEgUxX
No guarantees! x.com/PRisUs/status/…
Ever hear a PR person say any of these things? Run: 5 things you should *never* hear a PR person say buff.ly/2kAzTjZ #PublicRelations #PR #viral
@DanielleHeiny @GregRokisky A3) no - but working in a PR agency did. Proving value always a priority, but not always easy. Even now, many agencies & comms teams are using a PR stack that's overwhelming to the account teams; need easy, powerful solutions. #measurePR
This. 👏🏻👏🏻👏🏻 x.com/mercyc/status/…
@DanielleHeiny A1. I got interested in learning how to #measurePR because it's more than just getting that headline or feature. I always wanted to know what happens afterwards and also wanted to demonstrate the impact of my work to my clients.
@DanielleHeiny Jack w /SeeDepth. I help customers understand how to use tech to better #measurePR & identify success patterns to create stronger PR campaigns & prove ROI. Our Founder @missusP is the inspiration - she's lived the life as the customer & built our platform to address PR challenges
We love this one! It's our goal for our customers: using the platform to identify success patterns so you can repeat what's working and pivot from what isn't. #measurePR x.com/richardbagnall…
And another from @jaminsp at #AMECsummit data 👉trends 👉backward looking probabilities 👉correlations 👉forward looking possibilities
Ready! x.com/shonali/status…
And another from @jaminsp at #AMECsummit data 👉trends 👉backward looking probabilities 👉correlations 👉forward looking possibilities
Congratulations and thank you for your dedication to better PR! x.com/richardbagnall…
#AMECsummit delegates & #prmeasure #measurepr community: Please join me in congratulating @amecorg's @barryleggetter for being awarded an Honorary Fellowship of the CIPR - a deserved achievement for a lifetime of service to the communications industry >> buff.ly/2sOIJPo
Watch what ya pitch, PR pros! x.com/prisus/status/…
PR pros - don't make this mistake: The danger in pitching news that isn't news (and 4 ways to break the cycle) buff.ly/2GS67Qw @muckrack #earnedmedia #mediarelations #PR
Timely with @AmecOrg's Global Summit: "Too many [PR] people still fail to embrace rigorous evaluation methods. Until we prove the value of what we do, we will never receive the respect – or earn the money – that we should." Come one, folks; so many options buff.ly/2JAThbn
How @vineyardvines Uses Analytics to Win Over Customers buff.ly/2Jt0cTX
Love seeing "measurement, measurement, measurement"! Keep up the great work educating the industry on PR measurement standards. x.com/AmecOrg/status…
Planning day in the Organisers Office and great to see new print work arrive for @AmecOrg #amecsummit in Barcelona including membership and education leaflets.
PR pros, let’s get real about PR analytics & measurement. Monitoring alone is not evaluation, & “Revenue” or “Publicity Value” based on #AVE calculations are false metrics. #SayNoToAVEs #DeathToAVEs #measurePR #PRmeasure
What ideal #PRStack would you recommend for Juan in the comments? seedepth.com/my-pr-measurem…
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