SearchPilot @SearchPilot

Organic search is your biggest channel, but least understood. Stop guessing, and start testing. Built for enterprise ecommerce and retail. searchpilot.com London, NYC, Seattle Joined April 2018

Tweets

948
Followers

3K
Following

43
Likes

179

SearchPilot @SearchPilot

2 weeks ago

Could a shorter product grid improve your SEO performance? We ran the test. Read the results in our latest case study! hubs.la/Q04hGhFj0

0 0 0 85 0

View Details

In this week's case study, we’re reviewing an experiment that expanded abbreviated state codes to full state names in title tags to see if there’s any measurable impact on organic search performance. Curious on the organic impact? Read the details here: hubs.la/Q04fZQXK0

0 0 0 74 0

View Details

SearchPilot @SearchPilot

a month ago

In this week’s case study, we tested adding FAQ content below the footer copy for an ecommerce customer's PLP pages. What do you think happened to organic traffic when we added the FAQ content? Read the details in the latest case study. hubs.la/Q04dn3cn0

0 0 0 106 0

View Details

SearchPilot @SearchPilot

2 months ago

What's the deal with all these positive capitalized title tag tests? We dug into the data and found something we think all SEOs should know about.

0 0 0 108 0

View Details

SearchPilot @SearchPilot

2 months ago

Have you ever wondered how SEO differs across markets? One of our global customers ran a multi-market test to better understand exactly that. Take a look at this week's case study for a deep dive into the analysis! hubs.la/Q04bq5DN0

0 0 0 99 0

View Details

SearchPilot @SearchPilot

2 months ago

Most users didn't see changes from our latest title tag capitalization test in search results, but we still found a positive impact on traffic. So what was actually going on? We dug deeper into the data and uncovered a surprising insight. hubs.la/Q048FlL00

0 0 3 130 0

View Details

SearchPilot @SearchPilot

3 months ago

In this week’s case study, we tested adding a link block that links to the top destinations listings pages. What happened to organic traffic when we added these internal links? hubs.la/Q046M99P0

1 0 1 104 0

View Details

SearchPilot @SearchPilot

3 months ago

In this week’s case study, we look at what happened when a customer added an emoji to their meta descriptions. Click the link below to see whether this minor addition had any influence on user click-through behaviour! hubs.la/Q0450NDK0

0 0 0 137 1

View Details

SearchPilot @SearchPilot

4 months ago

This weeks case study is looking at what happened when an ecommerce customer changed the title tags of their product details pages to include natural language. Read the full case study below for the results! hubs.la/Q0432pX90

0 0 0 142 1

View Details

SearchPilot @SearchPilot

4 months ago

An ecommerce customer wanted to see whether removing fetchpriority="high" from low-priority elements could improve organic traffic. We ran the test, and the results are in! Read the full case study to see what happened. hubs.la/Q0413M7y0

0 0 1 102 0

View Details

SearchPilot @SearchPilot

5 months ago

One of our ecommerce customers wanted to see whether adding a categories accordion would impact organic traffic for their Store pages. We put it to the test. See the results in our latest case study! hubs.la/Q03_7KbF0

0 0 1 67 0

View Details

SearchPilot @SearchPilot

5 months ago

Our ecommerce customer tested adding a categories accordion to Store Pages. Do you think this helped or hurt organic performance?

0 0 0 63 0

View Details

SearchPilot @SearchPilot

6 months ago

In our last round-up of 2025, we look back at the 5 most surprising results our customers experimented this year. Tap the link below to see the unexpected outcomes and what we've learned from it! hubs.la/Q03YMwpT0

0 0 1 74 0

View Details

SearchPilot @SearchPilot

6 months ago

#SPQuiz! 🚀 We’ve rounded up five of the most interesting SEO experiments we've run that challenged conventional SEO assumptions. Which test do you think delivered the biggest % uplift in organic traffic?

0 0 0 87 0

View Details

SearchPilot @SearchPilot

6 months ago

One of our customers ran a series of SEO tests on video schema across their article pages to figure out why their videos weren’t appearing in the SERP; the results were not what they expected. Curious what they discovered? Read what they uncovered below! hubs.la/Q03X3cxh0

0 0 1 86 0

View Details

SearchPilot @SearchPilot

6 months ago

A customer’s articles page videos weren’t being displayed in the SERP, even though their competitors’ were. They ran a series of tests to determine why this may be. What do you think is the bottleneck here?

0 0 0 81 0

View Details

SearchPilot @SearchPilot

6 months ago

0 1 1 168 0

View Details

SearchPilot @SearchPilot

7 months ago

So! Does tagging new content as AI-generated affect its impact on organic traffic? Check out our newest case study and see for yourself! hubs.la/Q03S2qSK0

1 0 2 109 1

View Details

SearchPilot @SearchPilot

7 months ago

For this week’s #SPQuiz, we’re tackling one of the hottest SEO topics: AI-generated content. An e-commerce customer tested adding AI-written descriptions to their product detail pages, but here’s the twist: the content was labeled as AI-generated. How do you think it performed?

0 0 0 100 0

View Details

SearchPilot @SearchPilot

8 months ago

Can adding breadcrumb schema server-side boost search visibility? A travel customer's valid schema wasn’t being picked up, so they tested adding on-page breadcrumbs and inserting schema server-side. Check out the case study to see what happened! hubs.la/Q03NsH0f0