ScottEP | Email Marketing @ScottEPdotcom

I write emails that make DTC brands more money. Strategy, flows, and campaigns that increase retention, LTV, and revenue. scottep.beehiiv.com/subscribe Joined March 2024

Tweets

1K
Followers

218
Following

143
Likes

605

ScottEP | Email Marketing @ScottEPdotcom

5 months ago

@AndrewWriteCopy Yes, please

1 0 1 54 0

View Details

ScottEP | Email Marketing @ScottEPdotcom

5 months ago

@NicheDown @noahkagan That's not the point. Even if he only replicated it 30%... it was easy enough to do holding a sleeping baby in the hospital. "People have no idea what’s coming" is the point. If he can do what he did now, image what months and years from now will be.

1 0 1 81 0

View Details

ScottEP | Email Marketing @ScottEPdotcom

5 months ago

@ChaseDaniel If I'm Caleb, I spin right to avoid the safety, step up into the pocket, jump over E laying on the ground, roll right to escape M, and then hit X down the right sideline for 21 yards.

0 0 0 353 0

View Details

ScottEP | Email Marketing @ScottEPdotcom

5 months ago

@danielcberk If I'm gonna trust anyone about flowers, it's gonna be someone from a beehiiv

0 0 0 17 0

View Details

ScottEP | Email Marketing @ScottEPdotcom

6 months ago

Steven’s Point Brewery’s email strategy is missing some fundamentals: - No welcome email or onboarding for new subscribers - No real cadence. Three emails in four months won’t build engagement or memory - No clear CTAs. The only links are hidden inside images. How I’d fix it: - Add a simple 3-email welcome flow: set expectations, tell the brand story, then guide people to products/merch/where to find them locally. - Pick a predictable send schedule. Choosing monthly or bi-weekly is better than “whenever someone remembers” - One clear CTA per email. If the email is about non-alcoholic beers, send readers to your product pages or product finder. Right now these emails feel disconnected. Email should keep the brand familiar so when someone’s standing in the aisle, your label isn’t forgotten.

1 1 1 64 0

View Details

ScottEP | Email Marketing @ScottEPdotcom

7 months ago

@JohnWalkerDM Yes. And maybe it's just me, but it's getting worse. Across all industries. How I see it, brands I work with that lead with story are going to see the benefit. Their emails will stand out in a flood of promos.

0 0 1 24 1

View Details

ScottEP | Email Marketing @ScottEPdotcom

7 months ago

NFL Auction’s Black Friday email fell flat: - Weak headline. “We found your shopping list” is too generic and has zero urgency. - No product tease. If you’re selling memorabilia, show the goods! No images = no impulse. - No dominant CTA. If readers have to scan for the action, they won’t take it. Here’s how I’d fix it: - Lead with 2–3 high-value items. Jerseys, signed balls, limited editions. Above the fold. - Add a real reason to move now. “Ends Monday”, “Only 17 items under $50”, “Bids closing fast" - One big clear CTA button Email rule: People don’t click because you emailed them. They click because you gave them a specific reason to act right now.

0 1 2 153 0

View Details

ScottEP | Email Marketing @ScottEPdotcom

8 months ago

@DougKennedy93 It's why I left here for a while. I took some time to work on back-end stuff because I couldn't handle the crap posts and comments. Seems worse now haha

1 0 1 15 0

View Details

ScottEP | Email Marketing @ScottEPdotcom

9 months ago

@adelisanya @chrisorzy Yeah, I’m wondering the same thing. For ecom, I don’t know what else would be effective enough to truly grow a list

0 0 0 20 0

View Details

ScottEP | Email Marketing @ScottEPdotcom

9 months ago

@noahkagan To be fair, he was just calling out a pedophile for being pedophile. Not like he was glorifying it.

1 0 4 303 0

View Details

ScottEP | Email Marketing @ScottEPdotcom

10 months ago

@KevinSzabo14 I’m lost for words. This is so disgusting. Can’t stop thinking about his family right now.

0 0 0 35 0

View Details

ScottEP | Email Marketing @ScottEPdotcom

10 months ago

@mayorsskite @KevinSzabo14 All that does is take guns out of law abiding people’s hands. Do you think criminals care if there is a gun ban? They will still have guns, and they will know their victims don’t.