ROI Factory @ROIFactory
Marketing Analytics Agency & Consultants. Led by web marketing pioneers Michael McMahon & Bruce Carlisle. Audits, consulting & execution for brands & agencies. ROIFactory.com Northern California Joined June 2009-
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Apple’s not chasing AI hype. They’re building trust. Long-term. Strategic. 🧠 Join us Aug 13 @ 9AM PDT with @stephenbklein 🎯 No fluff. Just smart peers talking shop. 🔗us06web.zoom.us/meeting/regist… #AI #Marketing #TechOptimists #Apple
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Remember the Competitive Metrics dashboard we bragged about last week? It has begotten four more dashboards, two exclusively for the C-Suite. Need help with your digital marketing? Just ask.
It's official, Google doesn't want you to know! There are ad ranking factors beyond Rank and Budget used to determine @GoogleAds position, which are held back from the customer. Did you know this? #DigitalMarketing
@AgencySpy Loved the ad but think the @Jeeo connection was tenuous.
#Superbowlads the #alaskaairlines ad was probably very effective with the tie-in to their promo.
ROI Factory retweeted
The Wayne & Garth revival is fun, at least they cop to their "celebrity cameo" and the Eat Local msg got conveyed over and over. #SB55ADS
@AlaskaAir #suoerbowlads much better timed than Paramount's streaming service. They made a special offer to motivate viewers to act!
If I ran Paramount's streaming service I would have timed the launch to coincide with the millions I'm spending on #superbowlads
Wow! Amazon's latest ad is powerful. Quite an evolution from the earlier work. Nice to see. #amazon #advertising #marketing
Excellent compilation of Google #datastudio templates. Especially love this one for Google #searchconsole. #digitalmarketing #analytics #dashboards ow.ly/ftKI30qvl8S
@Rickthelaureate I loved watching you play football. Peace!
Good primer on Facebook Pixel: A Quick Guide to Installing and Using Facebook’s All-Purpose Tracking Tool @99signalsblog ctt.ec/Q6d2d+
mediapost.com/publications/a… Marketers need a neutral arbiter to make sense of the data coming from multiple sources that might sometimes conflict
@robnorman It could be worse -- you could be a Dolphins fan.
Our new web site is live! Check it out. #advertising #Analytics #marketing #ROI
"Using data and analytics to determine what slice of incremental value created needs to go back to the agency — that is going to get increasingly profitable" @ivanpollard of #GeneralMills We can help quantify that incremental revenue!
Data-Driven CMO Series: Improvado Interviews Dr. Pascal Volz at fischerA... youtu.be/oK2BLxprQVM via @YouTube "A unified view {of all the marketing data} is essential for data-driven marketing. #marketing #analytics
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