Shota Pailodze | Copywriter @Pailodzee
✍️ Copywriter & Strategic partner 📧 Crafting compelling copy & high-converting landing pages. Let's elevate your brand! DM for inquiries. pailodze.ck.page/b5b6212551 Georgia, Tbilisi Joined January 2024-
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Copywriting Fact: Your own zero-to-hero story is your most powerful marketing angle. Use it shamelessly.
9 times out of 10, your product doesn't need... • A new logo • More features • 30 dashboards • A faster tech stack • Better PM software • Ivy league graduates • Millions in VC funding It just needs some marketing.
Copywriting Tip: Use your customer's words in your copy. Go to sites like Reddit, Quora, and Forums. Study their words and expressions. Then replace words in your copy for the ones you found. People buy from people who sound like them.
Some copywriting don’ts: 🚫 Say how *you* feel: “We are so thrilled to announce…” 🚫 Ask questions with obvious answers: “Do you want more leads?” 🚫 Make straw man arguments: “Everyone says marketing is easy…”
My formula for the perfect cold email: SHORT = keep it under 5 lines SPECIFIC to the person + their work SPACING = no one reads big blocks of text
Are you living your life to the fullest right now?
Quick Copywriting Tip If you're new: Focus on clarity. Don't worry about persuasion or copywriting tactics. Just make your writing easy to understand.
How To Get Better at Cold Emails 1. include a pic of yourself in your signature (more trust) 2. adding "..." or "?" in the subject line gets more opens 3. Make the email seem more personalized (like it wasn't blasted to 50 other companies) "I was browsing X product on your site"
Can't think of a headline? Skip it and go straight to the body. When you're done, pull out the strongest words, phrases, and ideas. Make a few edits. Then use them as your headline. You can thank me later. 👍
5 rules to changing your life: 1) Realize nobody's gonna save you 2) Accept you need to upgrade yourself 3) Accept you will need to work hard 4) Accept it will take longer than you expect 5) Dedicate yourself to showing up daily
Three quick writing tips: • Write and edit at different times • Read everything you write aloud • Write to one specific person to solve one specific problem Every piece of writing advice is somehow related to these three.
The writing rumors are true. You become better at writing blogs when you read other blogs. You become better at writing websites you when read other websites. You become better at writing marketing emails when you read other marketing emails.
the two writing moods are 1) i have written this incredible line 2) i don't remember how to write at all and then you proceed to go through both stages within the same chapter
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I always feel like shit …when I get less impressions on a tweet than I have followers. & I always ask myself: Where did I go wrong? Now I have the answer. Most of my tweets that flop have: • No story • Are unclear • Miss the punch Don’t make these mistakes.
Didnt I tell you this 7 years ago? "You cant be offgrid, be on as many grids as possible" If only you brokeys would start listening to me. Passports, Cake at 10cents, Vax is a scam etc. My track record is flawless and the BEST you can find online ANYWHERE. Im NEVER wrong.
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@historyinmemes When Conor McGregor said this iconic line 💀
One of the most iconic moments in UFC history
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A sad generation who’s obsessed with taking happy pictures.
Every nerd should do martial arts. Every martial artist should read. We need more well-rounded people. Become one. Then inspire others.
We were too young to understand
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Looking back at my first tweets • No emotions • No story • No me I feel like a new person. But you know what? 2 months from now I will cringe at this tweet. That’s how growth works.
Red Flags in clients: > little to no social proof > takes days to respond > misses payment without saying anything > wants to talk on the phone constantly > doesn’t want to invest into their biz if there’s a clear ROI
The actual work starts after completing your daily checklist.
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