@Ken_In_Brooklyn@azetice Jay has never won a gold in any discipline on the PPA Tour and Ryan has never even made a quarterfinals.
I know the PPA is elite, but that’s a bit ambitious.
@tylerloong More infrastructure means more opportunity to onboard new players. But programming and coaching are essential for success. “Build it and they will come” is not a sound strategy.
The international growth is driving this. <1M viewership doesn’t make the sport a $1B business. But if you look at the fundamentals, tracking to be most participatory sport, pro leagues, with gambling and Broadcast still untapped.
Feels like 1$B is just the start.
EXCLUSIVE: UPA — the holding company for pickleball’s two biggest leagues — plans to raise $150–200 million in new capital.
The plan is to build a vertically integrated platform (media, software, real estate) serving the entire pickleball industry.
READ: huddleup.substack.com/p/inside-pickl…
Tardio, Waters, and Johnson are all 19. Goins is 17. In contrast, 48 year old lawyer Matt Wright will be competing against Tardio for the Men’s title.
Pickleball is wild.
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