OnScroll (Sovrn) @OnScroll
OnScroll was acquired by Sovrn in 2016. Sovrn gives content creators tools to make money; access to distribution and scale to grow their audience. sovrn.com London, Boulder, Denver, NY Joined July 2012-
Tweets809
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Followers280
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Following247
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We are pleased to announce the acquisition of @OnScroll by @sovrnholdings adexchanger.com/platforms/sovr…
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Get ready for the great rebundling of mobile blog.intercom.io/the-great-mobi…
Why Advertisers’ Demands for 100% Viewability Are Unrealistic ow.ly/2YVWXM
Current Viewability Standards Are Useless | Viewable Impression viewableimpression.co.uk/2015/05/08/cur…
OnScroll (Sovrn) retweeted
Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It bit.ly/1IfT8CL (via @Adweek) #IABMB
@media_lad thanks for that! Quick question, are you a customer or partner of ours? #WHOisMediaLAD?
Viewability And Fraud Need To Be Prioritised - Then We Can Talk About Programmatic Data and Transparency bit.ly/1CqvDUU
OnScroll (Sovrn) retweeted
7 Principles For Making The #Viewable Impression Work marketingland.com/7-principles-m… via @marketingland use @onscroll
What you need to know about advertising’s #viewability metric ow.ly/2TaMcA
4As Letter Calls for More Stringent #Viewability Standards - The 4As has jumped into the debate around viewability... ow.ly/2T8HUT
Digital advertisers says #viewability is the biggest challenge for 2015 ow.ly/2T5oab
The Year In Re: #Viewability - “Viewability” may not have been the word of the year for 2014, but to many in the p... ow.ly/2T1SOF
Ad targeting improves #viewability metrics for campaigns - In line with conventional wisdom, advertisers can impro... ow.ly/2SZ0Gy
#Viewability in display advertising gains prominence among advertisers ow.ly/2SVofS
Ad-Agency Trade Group Rejects Online Ad-Viewability Guidelines ow.ly/2SOzgL
5 things we learned about programmatic in 2014 - Programmatic buying may solve some of the industry’s problems, bu... ow.ly/2SlPax
The ‘Ad Viewability’ Uproar: How The Digital Media Industry Is Attacking The Problem Of Unseen Online Ads #viewabi... ow.ly/2SiWHM
Video Viewability Rising As Marketers Turn To ‘Programmatic Direct’ Technologies ow.ly/2Sft4a
How many ads are actually seen? New benchmarks for #viewability ow.ly/2Sc30N
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