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"A fit body, a calm mind, a house full of love. These things cannot be bought - they must be earned." - @naval
"Either create wealth or a passive income, or become a monk, or do what you love more than money. What remains is taming the mind and the body, seeking truth, creating love and art. The world has nothing to offer you. And you are free." - @naval
"If you want to make the wrong decision, ask everyone." - @naval
"Three things in life - your health, your mission, and the people you love. That's it." - @naval
"Value your time. It is all you have. It’s more important than your money. It’s more important than your friends. It is more important than anything. Your time is all you have. Do not waste your time." - @naval
"Three things in life - your health, your mission, and the people you love. That's it." - @naval
"Spend your time in the company of geniuses, sages, children, and books." - @naval
"If you aren’t willing to be mocked, you’ll never be able to lead." - @naval
"Find a relationship where you, naturally being you, makes the other person happy. And the other person, naturally being the other person, makes you happy." - @naval
"Doctors won’t make you healthy. Nutritionists won’t make you slim. Teachers won’t make you smart. Gurus won’t make you calm. Mentors won’t make you rich. Trainers won’t make you fit. Ultimately, you have to take responsibility. Save yourself." - @naval
"If you want to make the wrong decision, ask everyone." - @naval
"Imagine how effective you would be if you weren’t anxious all the time." - @naval
"The more seriously you take yourself, the unhappier you’re going to be." - @naval
"If you can’t be happy with a coffee, you won’t be happy with a yacht." - @naval
"If you want to make the maximum amount of money possible, if you want to get rich over your life in a deterministically predictable way, stay on the bleeding edge of trends and study technology, design, and art—become really good at something." - @naval
"Value your time. It is all you have. It’s more important than your money. It’s more important than your friends. It is more important than anything. Your time is all you have. Do not waste your time." - @naval
"The hardest thing is not doing what you want - it's knowing what you want." - @naval
"A fit body, a calm mind, a house full of love. These things cannot be bought - they must be earned." - @naval
"If you're going to pick 3 cards in the hand you're dealt, take intelligence, drive, and most importantly, emotional self-discipline." - @naval
"The more neatly you fit into society, the less free you actually are." - @naval
Ankur Warikoo @warikoo
595K Followers 118 Following Entrepreneur | Teacher | Content Creator I Author | Speaker | Check my latest book out MAKE EPIC MONEY 👇🏻👇🏻👇🏻
David Perell @david_perell
435K Followers 783 Following "The Writing Guy" | Jesus-Follower | I tweet about writing and creativity | My writing school: https://t.co/bzeQ7VVyS0 | My writing: https://t.co/SOE9HtxXdi
Ranveer Allahbadia @BeerBicepsGuy
571K Followers 637 Following Social Media Entrepreneur - BeerBiceps & @MonkEtweets. • Video content creator. Writer. • Tweets about Growth, Health and general Self-Improvement.
Viraj Sheth @viraj_sheth
217K Followers 1K Following Co-founder @MonkEtweets. All things new media, influencer marketing, creator economy, startups. Forbes 30U30 Asia.
Prakhar Gupta @prvkhvr
74K Followers 894 Following I write here to clear my mind. @columbia. wrote a book, writing my second. famous for making deep stuff cool on Youtube. Buy Dont Shut Up 👇🏽
Sikandar @VinamreKasanaa
22K Followers 387 Following Writing, speaking, and everything else that has zero consequences | 800K subs on my podcast | Cocktails, hip flexor stretches, and crude language
George Mack @george__mack
287K Followers 942 Following The best ideas I think or find. Get the best ideas, essays and videos I've collected here: https://t.co/q33ixsFPbq
Rahul Mathur @Rahul_J_Mathur
83K Followers 2K Following Now: On a short break || Prev: Founder @VerakInsurance (acq. by ID) || Kindly DM on https://t.co/OWyPJw7hrU || Views are my own
pj @BeingPractical
112K Followers 538 Following eternal entrepreneur. product geek - i build & break products. tea addict. building @RaiseTheBarHQ. customer service at @DhanHQ
Wisdom Theory @wisdom_theory
50K Followers 100 Following Think better. Mental models, decision making, and worldly wisdom. https://t.co/HrDqS2wpwR
Kpaxs @Kpaxs
79K Followers 1K Following Curator of big ideas💡, mental models⚡and brain bugs🐛 to help you think smarter 🧠. Subscribe to my newsletter for more: https://t.co/0wBmA6jUuk
Eric Jorgenson 📚 �.. @EricJorgenson
64K Followers 2K Following CEO @Scribemediaco. Wrote two books: Almanack of Naval, Anthology of Balaji. I invest in obsessive geniuses building utopian technologies.
amul.exe @amuldotexe
25K Followers 3K Following notes to self | ex: flipkart, electronic arts (EA), gojek | take everyone lightly, especially yourself |
Ayush Shukla @ayushshukl99
11K Followers 1K Following Founder @FinnetMedia Everything Influencers & Content Obsessed with Building, Growing & Networking
Ganeshprasad @Ganeshprasad999
32K Followers 119 Following Just a good storyteller with a passion for education. Teacher /Youtuber. Building a dream business school to teach India 🇮🇳 what schools and colleges don't!
PapaOcus @Papaocus
18K Followers 459 Following Co-founder @AevyTv | Content-Obsessed | Biz: [email protected]
Harsh Upadhyay @upadhyay_harsh1
32K Followers 3K Following @Entrackr | Startup | Infomaniac | #Fintrackr | #Snippets | Follow @thekredible
YABBA DABBA DOO @yabadabad000ooo
110 Followers 719 Following
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29 Followers 529 Following
Yeshe dawa @dawa_yeshe
0 Followers 3 Following
Ayush Mishra @AyushMishr26994
0 Followers 13 Following
ET @edmontofilis
64 Followers 754 Following
zadocta43 @zadocta43
0 Followers 1 Following I grumble endlessly here, no point in following. Cyclical misery.
Indiana @Indiana_Ibreck
3 Followers 62 Following Exploring my mind, discovering authenticity & documenting the process.
sanyasirao buddhana @sbuddhana
10 Followers 347 Following
Jose Ruiz @ninjamagno
1K Followers 329 Following 2x Founder | 1 Exit | If there was a place dedicated to showing you how to invest in exclusive Startups. Coming soon. @techstars
Vins @Vinoth02083250
3 Followers 3 Following
Gaurav @Gauravkale_
14 Followers 50 Following
Mohan chandra sekhar @PinisettiMohan_
0 Followers 24 Following
Guru Dhivakar @GuruDhivakar
12 Followers 69 Following
abhinay_bollabatthini @abhinay_netha
21 Followers 186 Following
sarvesh dubey @sarvesh73734861
2 Followers 29 Following
Doan Chien Thang @doanchienthang
35 Followers 350 Following
yOng @yongchewchee
2 Followers 202 Following
qingchejiandi @jia1257816303
0 Followers 10 Following
scott @bigscotter13
173 Followers 365 Following
KevinK @KevinK1001
10 Followers 12 Following
Tommybrown @brown_myall
122 Followers 185 Following
Elliot Rivett @ellmoriv
90 Followers 482 Following
Ankush Sarkar @aankush_sarkar
1 Followers 38 Following Make your Existence Impactful. Vegan | Agnostic Atheist | Writer
KRoshan @kroshan4mobile
260 Followers 2K Following “Three keys to more abundant living: caring about others, daring for others, sharing with others.”
Vansa Mrx @vansamrx
1 Followers 8 Following
0615777Jaaaaaaaaanice @nszbd615777
5 Followers 16 Following
Steve Wymer @WymerSteve
35 Followers 62 Following
Ravish Thakur @RThakur85310
1 Followers 19 Following
x @SpacexelonX
1 Followers 4 Following
Rupesh patel @rjcool143
0 Followers 17 Following
Thiago A. @Thiago_AidarM
173 Followers 1K Following
a1998sweety @a1998sweety
0 Followers 14 Following
OneRandomGuy ⭕️ @Oldschooltree
56 Followers 267 Following
_official__abhi__09 @stock__view__09
0 Followers 17 Following
Yashvardhan Jha @yashvardhanjhaa
10 Followers 28 Following
Gheni Abla @gheniabla
18 Followers 950 Following
tibin thomas @tibinthomas23
4 Followers 10 Following
George Mack @george__mack
287K Followers 942 Following The best ideas I think or find. Get the best ideas, essays and videos I've collected here: https://t.co/q33ixsFPbq
10. Berrage Tattoo Parlour Principle: Multi-Dimensional Advertising Job ad for a tattoo parlour required the applicants to fill out the QR code to find the job board for the company. Golden idea from 2010 that earned millions in earned media for a tattoo parlour.
9. Volkswagen - Precision Parking Principle: The 10x idea Think of your new feature -- and then find the 10x absurd metaphor.
8. Nikon - Face Detect Camera Principle: The Aha Moment Turn a boring feature into a benefit by giving them an "Aha moment"
7. JBL headphones Principle: Sensory Hijacking Headphones so good it gives you goosebumps. Goosebumps are like yawning: Seeing someone else's goosebumps gives you goosebumps. Contagious advert.
6. Wilson's Dog Food Principle: The Hand Break Turn Use the hook to create extreme emotion. And then use a hand break turn to make them laugh.
5. Samsung Principle: Stack cognitive biases This ad leans on an iconic moment from history AND creates an enemy (selfies and smartphones) "For portraits. Not selfies"
4. Raid Principle: A picture paints a 1,000 words Hack other interfaces to create an absurd metaphor.
3. Protex Soap Principle: Show the problem, then sell the solution. "The things you touch stay with you" This ad makes your skin crawl -- and crave their soap.
2. Barilla Pasta Principle: The Greatness Stack Show the icons... and then take a sudden left turn.
4. Fit4Less Principle: Zig where others zag There's so much brand safety in 2023. Stand out by doing the opposite.
Any ads I should've included? Drop them below and I'll feature the best ones next week.
If you enjoyed this, I put together "How To Make Great Ads". It includes the principles I've learned advising 100+ companies on their marketing. Get it for free here: adprofessor.com
10. BMW Principle: Ride The News Event When the Mercedes CEO retired, BMW made this hilarious tribute commercial to him. Golden Rule: There's always an opportunity to advertise.
9. Coca-Cola Light Principle: The 10x 10x the benefit you are trying to advertise to make the point.
8. McDonalds - "The Real Milkshake" Principle - Leave it to the customer's imagination. "The Real Milkshake"
7. Iceland Drink Driving Ad Principle: The Closed Choice "Choose who will drive you home: Ambulance, Police, Funeral Hearse -- or taxi" It feels like an open question, but you've already given them the answer.
6. Hut Weber Hats Principle: Show The Most Extreme Example If you take the hat from Charlie Chaplin -- you end up with Hitler
5. Apple TV announcing Lionel Messi Principle: The Social Media Billboard This billboard gets thousands of impressions to people in the local Miami area -- but it gets put on social and spreads to millions.
4. Oatly Principle: Relentlessly Resourceful Marketer If there's a will, there's a way.
3. Weight Watchers - Entrance & Exit Principle: A picture paints a 1,000-word
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