Educate your customers, be consultative. Don't sell to them, inform them. This is how I've 2-3X sales and revenue generation.
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@NateZoellner People would much rather learn from you than be sold to.
@NateZoellner A small switch from the word “demo” to “consultation” helped me land more meetings. This let the prospect know the meeting wasn’t about me and my products, but about them and their problem. Nobody wants to be sold to. Everybody wants helps with their problem.
@NateZoellner 100% man - most of the email content I write for clients is always strategically written to flip a belief. That way they arrive at their own conclusions.