Jeff Funk | Copywriter @Jeffrey_Funk
4X Emmy Winner • I help busy CEOs/Founders attract prospects thru entertaining + persuasive copy • Prev lead writer for two $70M+ media brands Joined May 2009-
Tweets24K
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Followers14K
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Following721
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Likes13K
The founders, businesses and lean start ups who can tell a compelling story today will have the competitive advantage tomorrow. Mark it.
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Perfectionism kills your writing. Instead: • Draft freely • Refine later • Set time limits • Eliminate tinkering • Use self-compassion • Combat self-criticism • Set realistic expectations • Seek feedback from peers • Practice “good enough” writing • Focus on value,…
I once paid 5K for 30 sec of work. I wrote the script. He read my words. The return on 5K? Millions for the company. Never underestimate: • Tone • Emotion • Inflection • Storytelling • Word choice Leverage to win. And you’ll never fail.
The 10 Commandments of Persuasive Writing: • Be clear • Use a CTA • Avoid clever • Arouse emotion • Establish credibility • Know your audience • Transform the reader • Explain features/benefits • Craft a headline that hooks • A confused mind never buys
I've triumphed in my career: •Won Emmys •Cited in a book •Wrote for global brands I've failed in my career: •Mocked by peers •Sued for Infringement •Fired from a dream job A reminder that success is not final and failure is not fatal. Keep pushing.
The 7 Must-Have Ingredients Of Writing That Makes Bank: • Arouse emotion • Explain benefits • Showcase a story • Establish credibility • Know your audience • Have a profound CTA • Scrutinized by humans Throw it in a pot, stir and watch the results overflow.
Your long-term success lives or dies on attention. No shortcuts. You must: • Learn sales to monetize attention • Learn marketing to steal attention • Learn storytelling to keep attention • Learn persuasion to move past attention
Storytelling is the one, must-have skill to future-proof your career and business. Master it to: • Convey values • Create purpose • Attract prospects • Inspire customers • Create connection • Build communities • Motivate employees • Differentiate brands •…
What’s worse? Endless scrolling Or Mindless bookmarking
Jeff Funk | Copywriter retweeted
I'm still in jaw-dropping awe that I: • Won 4 Emmys • Get paid to write • Launch cool shows • Have a loving family • Help clients succeed • Talk to Hollywood elite • Tap my right brain daily • Interact with like-minded 🫂 Is it luck, hard work or something more divine?
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1K Followers 450 Following Helping coaches and agencies save time while adding an extra $10K/month to their business with the Sandman Succession system • Generated over $435K for clients@Jeffrey_Funk I'm guilty of editing myself into writing backwards. Writing freely and then editing is the best way to go.
@Jeffrey_Funk Perfectionism is just procrastination in disguise.
The worst thing you can do is wait for it to be "perfect."
@Jeffrey_Funk Knowing you it was more than well spent
@Jeffrey_Funk Your experience can give you everything. He gave you money not for the services but for your expertise. He knew the value of your words and the result he could drive by using them.
7. Photopea Forget Photoshop. Someone made a complete FREE alternative of Photoshop on the web. Now edit Photos online: photopea.com
I’ve noticed the best B2B sellers right now are prioritizing: 1. Meeting people in person 2. Creating content to stay consistently relevant to their ICP 3. Using referrals to get conversations Related to number 3, LinkedIn is your best tool to do this.
@Jeffrey_Funk Great list Jeff! Don’t forget my personal favorite: Write how you speak. Your writing should read like you’re having a conversation with a friend.
@TheConnorFlynn8 @Jeffrey_Funk One of the best hacks for this: Write out an outline of points. Just record yourself on your phone, using transcription (Apple Notes has a pretty solid one) And use the free flow of thoughts as your first draft. Makes the writing feel so much more natural.
@Jeffrey_Funk Great! A clear and concise CTA Is a game changer! I just created a detailed post about How to use cta perfectly. You can check it out if you are interested. I hope that would be helpful.😊 x.com/vidmshariful/s…
Over the last 5 years we've been producing videos for SaaS/Tech businesses bringing them high ROI. Where does the most people makes the mistakes? -In their CTA Here are 5 Tips for a better video CTA It solely depends on, The value/reward you provide for your audience, CTA only…
I started this account to sell copy coaching. But 2.5 years later I’ve still not got round to it. And I realise I’ve been making excuses instead of taking action. So that changes tomorrow. I'm finally launching my copy coaching offer. Wish me luck!
@Jeffrey_Funk @creation247 We're still getting in early Jeff
@Jeffrey_Funk Yeah I thought about it but most of regular audience is super-targetted ( at least that's what i think haha)
@Jeffrey_Funk The ups and downs in our careers are what shape us. Keep hustling and embracing every challenge!
@Jeffrey_Funk If I were you I would put pictures of those emmy in the banner haha
@Jeffrey_Funk The rollercoaster effect is real haha
@Jeffrey_Funk You can't have the good without the bad. They're both necessary.
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