Helen Brain @HelenBrain
Driving brands and the communications industry to tackle climate change. Strategist @MediaComUk Contributor @purposedisrupt helenbrain.substack.com Joined February 2017-
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@FlorLujani @VictoriaFutures @Faith__Robinson @Oelgammal @benkeene @JonathanMWise @rachel_arthur @JeremyMathieu @SeanPdeC @katiedreke @jess_hilty @RobertMcFaul @noelleflamingo @Jess_IpsosUK @_ClaireMcA_ @benessen @shewascoloured @theodoreerasmus Loved it - super simple to understand too :-)
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@Maidafloat @mssophiaparker @WomensBudgetGrp Totally agree, it's virtually impossible to find childcare in my area now, very different to a few years ago.
@HeathrowAirport @Iberia_en At terminal 5...
@HeathrowAirport hi, been sat on the @Iberia_en airplane waiting for ground staff to let us off for over an hour now - pls can you update on when we might get off?
@zoescaman Happy to chat. If anything, whilst it's bloody hard, I've found I've been clearer headed and more successful since having kids xx
@faris @MediaComUK @gpool Thankyou, and honestly? I have no idea. I've written a bit more about changes required in business model here - helenbrain.substack.com but always up for a coffee to build on the work, as you make a very good point!
How can brands shift consumption culture for the better? helenbrain.substack.com/p/changing-why…
Thinking of the lovely Murray, and sending love to his family #cheerscaptain @ScotStratGuy
Helen Brain retweeted
After 7 arduous months I went to the High Court today for the Statement In Open Court regarding the inaccurate articles the Daily Mail published about me. Thanks to everyone who supported me. Finally, the truth is out. Pls read the full statement here tinyurl.com/bddnp7kf
The cost of living crisis - which brands are stepping up and helping their customers get through it? Eg @OctopusEnergy seem to be doing a good job vs the category. Who else is getting it do you think?
@Will_Humphrey It's currently causing me to bang my head against a wall. I can't get into it. And to get into it I need a code. Which is inside of it. Which I can't get into....and on and on it goes....
Hey twitter, I'm looking for examples of brands who have invested in experience design to make sustainable behaviours easier for people - any examples come to mind?
@Slightly_Random I like the @threespirit_ night cap one.
@EmilyPenny @_ClaireMcA_ - as we were discussing! (Totally agree by the way @EmilyPenny 😊)
Helen Brain retweeted
Psst! Quit using the term 'brand purpose' and start using 'brand responsibility'. Then we can all stop fighting. Because it finally makes sense. Pass it on, yeh?
@LaurelLu I do it regularly, keeps me sane...
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