Division 08 Marketing @Division_08

I’ve attended the BEC Conference for many years, and it never disappoints. This week in Louisville was no exception. Thank you to the National Glass Association and President and CEO LaKisha Woods, along with the entire NGA team, for delivering another impactful experience for the glass and glazing industry. From Joshua Johnson’s powerful From Overlooked to Unstoppable: The Workforce Revolution You're Missing presentation (I cannot wait to read his book), to Priscilla Koeckeckerig’s perspective on building the next generation at Brin Glass, to the thought-provoking and entertaining “AI Is Your New Power Tool” session led by Ethan Turner and Deedre Daniel's How to Be More Interesting Than a Cell Phone—each presentation offered something valuable. A few themes really stood out: • Innovation favors the decisive. The companies thriving today are willing to think creatively, act deliberately, and explore new approaches. • AI should empower us—not replace us. Technology can improve efficiency, but it cannot replace human knowledge, initiative, creativity, and leadership. The industry know-how accumulated over the years can't be duplicated by ai. • Renovations and adaptive reuse are driving opportunity. With new construction slower in 2026, many glazing contractors are staying busy with renovation projects. Vacant warehouses and Class A office buildings are being converted into multifamily and mixed-use developments. And of course, data centers continue to drive construction activity. Too bad there isn't more glass in data centers. The tabletop exhibits at BEC were also a highlight. It’s always encouraging to see building product manufacturers who still value showing up, exhibiting, and connecting face-to-face with their audience. These industry events remind us how important personal relationships remain. Most of all, it was great reconnecting with longtime industry friends while also making several new connections. Looking forward to GlassBuild 2026—and of course the next BEC Conference.

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Advertising isn’t just about promotion—it’s about influence. In the building product industry, advertising functions as a behavioral cue, helping buyers recognize brands, build trust, and make confident decisions over time. Our latest blog explores how visibility, repetition, and strategic signals shape buyer behavior across long, multi-stakeholder purchasing journeys. Read the full article > Advertising as Behavioral Cues in the Building Product Industry > division08marketing.com/blog/advertisi… #B2BMarketing #MarketingStrategy #MarketingInsights

Does your trade show strategy drive outcomes—or just expenses? A sharp take on why event marketing misses the mark and how to refocus on measurable ROI. If trade shows feel expensive, difficult to measure, or disconnected from strategy, read now: division08marketing.com/blog/the-benef…

As 2025 comes to a close and we look ahead to the start of a new year, the Division 08 Marketing team extends our sincere thanks for your partnership and collaboration. The relationships we’ve built with our clients, media partners, and industry resources play an important role in supporting meaningful conversations and increasing visibility across the building products industry. As we move into 2026, Division 08 Marketing enters its ninth year in business—made possible by the trust, support, and collaboration of partners like you. We value the role you play in helping elevate industry knowledge, innovation, and best practices. Thank you for being part of our extended community. We look forward to continuing our collaboration and creating new opportunities together in the year ahead. Wishing you a peaceful holiday season and continued success in the new year.

Are we optimizing content for Google rankings—or for AI-powered answers? AI tools are now part of the buying and specifying process, often shaping decisions before someone ever clicks on a website. That shift is forcing building product brands to rethink how content is structured, not just how it ranks. In this article, we look at where SEO still matters, where AI discoverability comes into play, and how authority ties it all together. SEO vs. AI Discoverability: What Matters Most When Creating Content for Building Product Brands ow.ly/T2UA50XLx7U Curious how others are approaching this: Are you changing how you create content in response to AI tools—or still relying primarily on traditional SEO? #ContentMarketing #AIDiscoverability #AnswerEngineOptimization

Giving Tuesday | Gratitude in Action This Giving Tuesday, Division 08 Marketing reflects on more than eight years in business—and what that journey has made possible beyond our work. We are grateful for the clients, partners, and team members who have allowed us not only to grow, but to give back to those in need. We are honored to support these organizations serving veterans, families, healthcare initiatives, disaster relief, and underserved communities, including: • Paralyzed Veterans of America (PVA) secure.pva.org • North Fulton Community Charities nfcchelp.org • St. Jude Children's Research Hospital stjude.org • Susan G. Komen for the Cure komen.org • Wounded Warrior Project woundedwarriorproject.org • American Red Cross redcross.org Giving is not about recognition—it is about responsibility. We believe our blessings were meant to be shared. #GivingTuesday #Gratitude #GivingBack #PurposeDriven

At Division 08 Marketing, we are grateful for the clients who trust us with their brands, the strategic business partners who support us throughout the year, and the talented team members who give their best every day. Wishing everyone a happy and safe Thanksgiving holiday.

The NGA delivered another great #GlassBuild America event this week in Orlando. Trade show experiences like this are invaluable for building product manufacturers. It’s important to stay current on what’s new, what’s changing, and what’s driving innovation across the industry.

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We're looking forward to an exciting #GlassBuild2025 in Orlando! #contentmarketing #advertising #mediaplanning #eventplanning exclusive to the building products and construction industry.

NGA News @glassnation

8 months ago

WHY GLASSBUILD IS FOR YOU! Whether it’s meeting demands for increased efficiency, sustainability and safety or adopting the latest tech, you’ll be in the right place with the right people. Read more: linkedin.com/feed/update/ur…

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The Sept. issue of Glass Magazine is here—featuring the 2025 Glass Magazine Awards + a celebration of 75 years of trusted expertise. Honored to judge again this year—thank you Glass Magazine. So many great nominations, there’s never just one winner. glassmagazine.com/issue/septembe…

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Planning to exhibit at a B2B trade show? Check out our latest blog for key tips—and grab our free Exhibitor Checklist to stay on track. Read the full article: ow.ly/ashv50WPWSo #marketing #advertising #tradeshowplanning

Excited to head to #GlassBuild2025 in Orlando this November! Staying current with industry trends helps Division 08 Marketing support BPMs—strengthening brands, growing specifications and driving demand. 🌐 division08marketing.com

This guide explores six free Google SEO tools and explains how you can use them to increase visibility in Google Search 👇 social.semrush.com/4mXituS.

Project Highlights: Georgetown University 111 Massachusetts Avenue NW Renovation Once known as the “Darth Vader” building, 111 Massachusetts Avenue NW has been transformed into a vibrant, modern academic hub in downtown Washington, D.C. The redesign, led by SmithGroup and Whiting-Turner, created classrooms, offices, student spaces, and academic facilities serving multiple Georgetown programs. We are proud to have contributed to this landmark project and thank S. Albert Glass for choosing GGI to furnish custom-fabricated glass solutions showcased throughout the 10-story renovation. These applications demonstrate how glass brings transparency, daylight, and modern functionality to large-scale renovations, supporting Georgetown’s vision of an open and collaborative learning environment. Project Team Owner/Developer: Georgetown University Architect: @SmithGroup General Contractor: Whiting-Turner Glazing Contractor: @SAlbertGlass Products Furnished: → All-Glass Entrance Systems → MAX™ Glass Markerboards (magnetic and non-magnetic, custom sizes, and colors) → Custom Back-Painted Wall Cladding Learn more about the project by visiting seewhatglasscando.com Learn more about S. Albert Glass at salbertglass.com #GGI125Years #CustomGlassFabricator #GlassEntranceSystems #GlassMarkerBoards #GlassWallCladding #SpecialtyGlass

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Happy New Year! The start of 2025 is the perfect time for #Building ProductSuppliers to amplify your brand awareness. Here are five essential marketing strategies to set your business apart. Visit division08marketing.com to request a consultation. #brandawareness #marketing

Division 08 Marketing stands with the communities affected by Hurricanes Helene and Milton. Please join us in donating to support the recovery efforts, as we are reminded of how fortunate many of us are not to have faced such challenges. samaritanspurse.org #HurricaneRelief

Division 08 Marketing is excited to attend #METALCON 2024 in Atlanta from October 30 to November 1 at the Georgia World Congress Center! If you're like us and want to stay informed about the building products industry, visit metalcon.com to learn more.

Thank you to the National Glass Association (NGA) and Glass Magazine for inviting Division 08 Marketing to participate in the annual project award judging. View this year's winners! ow.ly/VYrV50SNxPf #mediarelations #publicrelations

We're excited to observe a growing trend among building product manufacturers who are now providing Environmental Product Declarations (EPDs). Kudos to Guardian Glass North America for launching new EPDs. glassonweb.com/news/guardian-… #marketing #advertising #buildingproducts

Internal marketing plays a big role in making our workplace vibes positive and boosting team performance. With Employee Appreciation Day just around the corner on Friday, March 1, it's the perfect time to give a big shoutout to your awesome team! achievers.com/blog/employee-…