Digital Willow @Digitalwillow

We are an Award-Winning Digital Marketing Agency based in London, specialising in Digital Communications, Strategy and Media Buying. digitalwillow.biz London, England Joined August 2014

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Digital Willow @Digitalwillow

6 months ago

Target’s new ChatGPT app = the store inside a chat. Multi‑item baskets, fresh food, fulfilment options in one thread. You’re no longer fighting for shelf space or screen space, you’re fighting for share of scenario in a prompt. Is your brand easy for an agent to choose? #AI

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Digital Willow @Digitalwillow

7 months ago

Sky Sports pulled its new women’s sport TikTok channel after 3 days, called “patronising” and “sexist”. A reminder that intent isn’t understanding. Stereotypes, forced slang and misjudged tone eroded trust and hurt credibility. Build with audiences, not at them. #DigitalWillow

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Digital Willow @Digitalwillow

7 months ago

2025 rewrote the playbook. AI surged, search behaviour shifted, and fragility in single-channel plans was exposed. Lesson 1: Search got tougher, AI Overviews now lead, with over half of searches ending click-free. Get in touch: loom.ly/rBKr0H8 #DigitalWillow

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Digital Willow @Digitalwillow

7 months ago

Strategy isn’t decoration. It’s the backbone of marketing that works. At Digital Willow, we partner with businesses to turn complex goals into clear, effective plans that drive results. If your marketing lacks direction, we can help fix that. Let’s talk: loom.ly/7tkkw1U

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Digital Willow @Digitalwillow

7 months ago

Partnership advertising on LinkedIn is changing how B2B marketers reach complex audiences. Collaborate with a trusted partner to boost targeting, scale and attribution, turning campaigns into strategic growth engines. Get in touch: loom.ly/7tkkw1U #DigitalWillow

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Digital Willow @Digitalwillow

7 months ago

Google Ads now auto-generates copy, images & logos via AI in Performance Max. Fast, yes, but risky for brands in finance, B2B, or regulated sectors. Test it, don’t trust it blindly. Strategy still beats speed. AI assists, but it doesn’t replace sharp positioning. #AI #Google

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Digital Willow @Digitalwillow

7 months ago

Google just launched Search Query Groups in Search Console, clustering similar terms to reveal clearer user intent and content gaps. Running SEO blind? Take our quiz to spot what you’re missing: loom.ly/1CVqRJ8 Get in touch: loom.ly/7tkkw1U #DigitalWillow #SEO

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Digital Willow @Digitalwillow

7 months ago

John Lewis nails it again. 2025’s “Where Love Lives” swaps CGI dragons for something real, a dad, a son, & a vinyl record. Emotion over spectacle. Authenticity over noise. Connection > communication. #DigitalWillow #JohnLewis #Marketing

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Digital Willow @Digitalwillow

7 months ago

Twitch isn’t just for gamers. With 35M+ daily visitors, it’s a live, interactive space where brands can reach highly engaged audiences. From creator sponsorships to live ads, it’s a channel built on authenticity. Could Twitch fit into your media mix? #DigitalMarketing

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Digital Willow @Digitalwillow

7 months ago

Trust isn’t a “nice-to-have” it’s the engine of growth. It turns attention into action and buyers into believers. This year, make trust your strategy and watch momentum build. Watch the full video: loom.ly/eEu9IwE #DigitalWillow #MarketingStrategy #BrandTrust

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Digital Willow @Digitalwillow

7 months ago

Your competitors are already reading it. Our marketing newsletter shares real benchmarks, smart strategy, and proven campaign ideas, especially for complex decision journeys. If you’re not on the list yet, you’re already behind. Subscribe now: loom.ly/7tkkw1U

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Digital Willow @Digitalwillow

7 months ago

Herbal Essences just proved nostalgia marketing still works. Their 2000s-style infomercial “Scent Traps” turns a shampoo ad into a sensory throwback you can’t scroll past. Lesson for marketers: emotion drives recall, and creative risk earns attention. #DigitalWillow #Marketing

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Digital Willow @Digitalwillow

7 months ago

Is ChatGPT about to become your next ad channel? OpenAI is testing ads inside ChatGPT, where 800M+ users ask high-intent questions like “best CRM for my business”. Soon, brands may appear in those chats. The age of conversational advertising is coming. #DigitalWillow #AI

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Digital Willow @Digitalwillow

7 months ago

🎉 Happy Birthday to our Founder & CEO, Amber Williamson! 🎂 Here’s to the woman who built Digital Willow with brains, heart & a dash of mischief. Thanks for keeping us inspired, laughing & thinking big, every single day.

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Digital Willow @Digitalwillow

7 months ago

Growth is better when it’s shared. Know a business ready to scale smarter or turn chaos into clarity? Refer them to Digital Willow and earn: £400 Amazon voucher or 10% of their first 3 months’ profit. Refer here: loom.ly/2CKoAHM #DigitalWillow #Referral #Marketing

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Digital Willow @Digitalwillow

7 months ago

AI writing tools can supercharge content, if used wisely. Be specific, show authority (E-E-A-T), interlink content, guide the AI with clear prompts, and keep your site technically strong. AI doesn’t replace creativity, it amplifies it. #DigitalMarketing #DigitalWillow

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Digital Willow @Digitalwillow

7 months ago

@mktbrew Absolutely agree, with platforms prioritising engagement and attention, how we sequence and structure content will matter more than ever. A big opportunity for brands to think beyond one-off posts and tell layered stories that stick.

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Digital Willow @Digitalwillow

8 months ago

OpenAI just launched Atlas. An AI-native browser that answers with synthesis, not links. For marketers, this could reshape SEO, UX and content strategy. If your content isn’t structured for AI, will it even be seen? loom.ly/rBKr0H8 #DigitalWillow #AI #Marketing

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Digital Willow @Digitalwillow

8 months ago

Happy Halloween! No tricks here, just smart strategy, creative thinking and a few treats along the way. Learn more: loom.ly/rBKr0H8 #DigitalWillow #HappyHalloween #DigitalMarketing

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Digital Willow @Digitalwillow

8 months ago

OpenAI’s new app Sora (think TikTok + AI) is topping charts as users rush to create AI versions of themselves. For marketers: it’s personalisation on steroids but also a deepfake dilemma. Is this as an opportunity for creativity, or a headache waiting to happen? #DigitalWillow