Dave Mullen @DaveAnalyst

AB testing for over a decade, increasing conversions for big brands, institutes and, charities. I tweet about experimentation, data, persuasion and behaviour. linkedin.com/in/mullendave Leeds, UK Joined April 2011

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Dave Mullen @DaveAnalyst

10 months ago

@danbarker "It is the best plate that someone who wants people to know that their name is Nigel, could have." That really is perfect TV

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Dave Mullen @DaveAnalyst

a year ago

@peeplaja Classic dodgy cost saving. A small percentage of cheques sent won't be cashed. Includinf a few small errors in some adds further friction. Not even sending them to you takes it to another level!

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Dave Mullen @DaveAnalyst

2 years ago

@elliscrosby @FAL A techy animation, painting a picture of what's happening, that makes the process feel much more advanced than your natural competitor - just using ChatGPT. Done right that could increase conversion and LTV

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Dave Mullen @DaveAnalyst

2 years ago

@Changingman07 @KOKOLondon In Leeds last night support was 8:15 and Scary Pockets were 9:15

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Dave Mullen @DaveAnalyst

2 years ago

@jeffreympark I use it all the time. What do you need?

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Dave Mullen @DaveAnalyst

2 years ago

@edd_saunders I had the same. Dispute it and it automatically refunds you

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Dave Mullen @DaveAnalyst

2 years ago

@immarcelinho Agreed. It feels like the algorithm has weeded out that type of discussion here. It's a lot more present on LinkedIn if you can put up with the rest of it

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Dave Mullen @DaveAnalyst

2 years ago

@elliscrosby I'd go for just one of the data points from B. Together they tell me most people give up after 2 stories. Whereas in isolation they make you sound really popular

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Dave Mullen @DaveAnalyst

2 years ago

@peeplaja Why do you think daily is essential?

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David Hoos @davidhoos

2 years ago

Hey all. If you know me, you know I don't post these sorts of posts very often, but well, things are getting kinda tight and I kinda need to get this off my chest. As some of you know, three months ago, I was laid off. Not being someone to take these sorts of things sitting down, I got to work setting up my own little shingle. I told myself I'd apply for new jobs while also trying to start something and see which one takes off first. And I've been doing that, in both areas. Unfortunately though, in the months since, neither have taken off—at least in a near term, which has caught me by surprise. Sure, I've been building great relationships and the foundation for some great content, but unfortunately that's not paying the bills in the short term. And frankly, after getting my last two roles based on the network and relationships built on here, it's been hard to come to terms with getting little to no traction now. Which brings me to the bottom line of why I'm posting... In short, I'm the primary breadwinner for my family and things are getting tight. I need a win. Today's my birthday so I figured why not just come out and ask for help. If you or someone you know needs an experienced agency/services marketer, I'd love an opportunity to chat with them. Whether a win comes in the form of a job opportunity or a consulting/freelance gig, I'm not picky. So if you are somebody with a need in this area would you reach out or if you know someone would I could help, would you make an intro? It would mean the world to me.

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Dave Mullen @DaveAnalyst

3 years ago

@BrianGallacher4 @OJBorg @UPPAbaby Did you manage to fix it? Ours is doing the same

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Dave Mullen @DaveAnalyst

3 years ago

@davidhoos @AlWightman is one of the best

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Dave Mullen @DaveAnalyst

3 years ago

@StoopMensch @brendanmc

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Ellis @elliscrosby

3 years ago

This is the kind of advice and detail that companies pay 💰 for. Cheers @DaveAnalyst !

Dave Mullen @DaveAnalyst

3 years ago

@elliscrosby Assuming a real underlying conversion rate of 6% (i.e. assuming the test doesn't really make any difference), you'd see an 8% conversion rate about 30% of the time at this stage. The 0% conversion rate for the control is more unusual, but you'd still see it about 1%

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Dave Mullen @DaveAnalyst

3 years ago

@elliscrosby I'd definitely resist the urge to end it

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Dave Mullen @DaveAnalyst

3 years ago

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Dave Mullen @DaveAnalyst

3 years ago

@elliscrosby So the test version doesn't appear to be performing unusually well. It's the Control that's performing unusually badly. Unless you have reason to expect that normal performance should be massively down, that strongly suggests it's just a fluke

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Dave Mullen @DaveAnalyst

3 years ago

@priteshpatel9 I mean it's probably more than you pay for 9/10 online orders. Users hate paying for delivery and often have got so used to free delivery that even £3.99 can draw a lot of comments

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Dave Mullen @DaveAnalyst

3 years ago

@priteshpatel9 As they're both higher than average, the biggest risk, from my experience, is that by giving two choices you force users to think about both more and conversion drops

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Dave Mullen @DaveAnalyst

3 years ago

More data here: ffteducationdatalab.org.uk/2022/08/which-…

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Dave Mullen @DaveAnalyst

3 years ago

Absolutely fascinated to discover: 1) Psychology is now the 2nd most popular A-Level choice, just behind maths 2) Gender differences by subject are enormous