Scott Filhaber @DatamanGroup
Dataman Group Direct provides targeted marketing lists that generate response. Smarter Lists. Better Leads. datamangroup.com Boca Raton Joined May 2010-
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Marketing Tip Monday - Mail to Turning 65-ers Marketing only works when it's relevant. People turning 65 have lots of questions. The insurance agent who proactively reaches out to help answer those questions is usually the one who earns their business.
Last week, an insurance agent shared that renewals are tougher each year, but his response rates improved with earlier and consistent marketing. Consistency is key; some months he gets no calls, while others yield 3-4 leads from his Turning 65 mailings.
When you market to New Homeowners… you’re either first in the mailbox—or competing with everyone else.
Marketing Tip Monday – Mortgage Brokers & Cash-Outs Many homeowners are interested in leveraging their home equity. Whether for debt relief or funding renovations, it’s a key opportunity. Focus on homeowners with significant equity and specific needs
People turning 65 are entering one of the biggest insurance decision-making periods of their lives. Many successful insurance agents begin marketing to Turning 65 prospects approximately 3–4 months before a prospect’s birthday month. Check out this video for some great tips!
A new homeowner is not just someone who changed addresses. It’s someone entering one of the highest spending and highest decision-making periods of their life.
Marketing Tip Monday - Insurance Marketing is about TRUST In a digital age, relationships matter. Think visibility, consistency, and timing: - New homeowners - Turning 65 prospects - Homeowner renewals - Life-stage marketing The right message at the right time wins.
** 37% of homeowners receiving a rate increase are likely to shop for a new policy. (JD Powers study) Timing your outreach around renewal dates matters
Mortgage Marketers need to focus on precision prospecting. Many homeowners have low-rate first mortgages and need cash access without refinancing. Lenders who grasp homeowner equity, loan history, and life stages are generating quality leads.
When you market to New Homeowners…their needs have just changed— and they’re actively looking for solutions. Remember - you’re not interrupting—you’re showing up at the right time.
How’s your marketing? If it’s “spray and pray”… it’s broken. “Anyone” is not a target. 👉 New homeowners are. Smarter data + life stage marketing = better results.
Research from NAHB and related housing studies shows new homeowners commonly spend between roughly $8,000 and $15,000+ during the first year after moving. That's a national average - includes condos, starter homes, rural markets, cash-constrained buyers.
Marketing Tip Monday - Turning 65 = Opportunity Every day, thousands of Americans age into Medicare eligibility. 👉 Summer is a prime window to reach this audience early—before the flood of fall marketing.
If you're an insurance agent unaware of X-Date Lists, here's why they're vital. New homeowners often stick with lender-recommended insurers but shop around at renewal time. X-Date marketing targets them when they’re ready to switch.
When you market to New Homeowners… you’re reaching people who are actively making decisions. #NewHomeowners #HomeBuyingJourney #RealEstateMarketing #TargetAudience #DecisionMakers #Homeownership #MarketStrategy
How’s your marketing really doing? Are you reaching the right people… or just more people?
Life stage marketing = right message, right moment. It’s not about age. It’s not about income. It’s about what just changed: • Bought a home • Moved • Entering retirement • Growing a family When life changes… buying behavior changes. That’s your window.
Millennials (1981–1996) are now the largest homeowning generation in the US, with 45–50 million homeowners. They prioritize research and relevance when buying a home, which creates short-term opportunities for engagement. Be early. Be helpful. Be relevant.
Capitalize on the decision-making needs of New Homeowners in the first 48 hours. It's all about timely, relevant communication. Show up early! #NewHomeowners #DecisionMaking #TimelyCommunication #First48Hours #HomeBuyingTips #HomeSweetHome #WelcomeHome #EarlyEngagement
Smarter targeting hinges on life stages. People respond based on their current situations, like moving or renovating. Timing trumps demographics. If someone’s planning a renovation, consider: New services -New products - New vendors Focus not just on WHEN
Raisi Wa Mbeya @heis_kanny
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