Harpal Singh @CustomIntent
Scaling DTC Beauty & Wellness brands with Search. mail.blimpp.com/subscribe London, England Joined December 2018-
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Same video got 0 & 4 views on TikTok & Reels respectively. At this stage, organic YouTube might just be the most slept on media in digital.
Google Search up 14.4% YouTube up 20% YoY $8bn in ad sales is great, but YT will become a subscription-driven business. Expect more original content, broadcasting deals to come.
Google Search up 14.4% YouTube up 20% YoY $8bn in ad sales is great, but YT will become a subscription-driven business. Expect more original content, broadcasting deals to come.
YouTube TV will come out top in the streaming wars. - YT already more popular across most demos in the US vs social platforms - Infinite supply of videos will keep users coming back - Majority of content is UGC (i.e. free) unlike other streaming platforms - Already more popular…
Don't compare your brand to others. Compare before and after the boost instead.
Google Organic Search 2005-2024 The streets will never forget.
Google Organic Search 2005-2024 The streets will never forget.
More people in the US watch YouTube on their TVs than Netflix. Every DTC / SaaS brand going should be investing in YouTube - but not on ads. “Organic” is the golden goose to unlocking value from the platform. Educate & inform. Your reach in 2024 will be worth 10x when Alphabet…
Most contrast framing ads suck. Don’t explain why you’re better than brand X. Instead, visualise the contrast gap between Day 0-Day 30 of taking YOUR product. That’s the only contrast I’m interested in.
Good ads remove friction and layers to get to a single point of truth.
YouTube as an entity is a media company not an advertising company. It’s closest competitors aren’t Meta, TikTok & Snapchat. It’s Netflix, ComCast & Disney. And now Spotify too. It’s future growth will be dictated by subscriptions, not ad dollars. And that’s why Google…
Alphabet will likely sell YouTube within the next 3 years. Their core focus will be on becoming an AI-first entity within their core biz - selling ads in search results. YT is their most sellable asset. And it makes sense to sell while the revenue growth is there.
Reason #737 outdoor media is inefficient: Lack of physical proximity to the product. (Not my pic btw)
Can remember the last time I Googled something outside of work hours. YouTube 🤝 Perplexity AI
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Is success on TikTok Shops a matter of pure luck? Not exactly... but some luck is involved. @pauljauregui talks about BK Beauty's success on TikTok and attributes it to three things: 1. Great timing 2. Capacity to focus on Shops 3. Products were well-received by influencers…
When a brand asks me: "What average ROAS are your clients getting?"
My team makes emails that smack! Check out these designs for our new client Aura Devices.
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Google bought YouTube for $1.65 billion. Today, YouTube generates $1.65 billion of revenue every 16 days.
Meta Bad = everyone talks about channel diversification Meta Good = YoU onLy NeEd OnE ChaNNeL
@CustomIntent Contrarian take: They will divest everything else and just become YouTube only 🤣
Dropping on Wednesday: our brand/non-brand script v2 NEW: compared brand/non-brand conversion rate (pictured) and CTR over time You can immediately see why it's problematic to blend this traffic, right?
Launched a new search campaign last week, and here is how exact match performed. When the "Exact" match itself doesn't do what it's intended to do, you have to pivot to where Google is headed. Not to mention that CPC was 2.5x the Avg. CPCs we see on this account. #googleads
Back in Singapore and doing my part to watch ads while waiting for my luggage...
Another beautiful day in Tokyo. Hope you are having a good day wherever you are.
THE GODFATHER was released 52 years ago today. A landmark of American cinema and widely regarded as among the greatest films ever made, the story of how it came to the big screen will bada-bing your brains all over your nice Ivy League suit… 1/46
@CustomIntent Bill Ready doing what Bill Ready does best: commerce ads
@CustomIntent With Kantar as a neutral firewall for credibility
@CustomIntent If this their genuine expectation for usage, they are in for a rude awakening
@CustomIntent I own a white car but no. Best superhero movie of all time is a three-way tie between Batman Forever, X-Men Origins Wolverine and Spider-Man (Tobey Mags)
@CustomIntent white car team 🚀 but the superhero take I'm going to have to disagree, respectfully
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