Colonia Communication @ColoniaComm

The podcast Nudge is specialized in behavorial science, and they do it well. By making it easy to do right or using the power of reciprocity, you will likely change a behaviour. Just make sure it is done in an ethical manner.

I just published a blog post from the SNS seminar discussing if international organizations are fit for purpose. Issues on our society are important and this was a sharp analysis. coloniacommunication.se/en/sns-democra…

Jag bloggar om SNS Demokratiråds seminarium som var både välbesökt och intressant. Samhällsfrågor är viktiga! coloniacommunication.se/sv/sns-democra…

This week, I attended the AI-Unconference at Berghs School of Communication. But the future for AI is not only bright. The ChatGPT case in Italy is the tip of the legal iceberg, writes Search Engine Journal: searchenginejournal.com/chatgpt-legal-…

In Semrush Academy, Brian Dean interviews Dan Martell about what #B2B-companies can learn about #socialmedia. Key take aways are that businesses need to consider a person leading the company to be a personality, and that this is educationbased #marketing. semrush.com/academy/series…

@MattNavarra @digitalvingill Oh, ok so thanks for clarification!

@MattNavarra lists the most talked about tweets from 2022. They are well worth reading, although they are not B2B! Scroll down in the newsletter and no 1 will show up, then they are listed in order until you reach no 12. mailchi.mp/63409438fba9/d… #Marketing #Communication #SoMe

B2B-buyers are not as rational as we like to think. Even in B2B, concepts like social proof influence purchase and behaviour. This is an interesting article about social proof in @Marketingweek by @rshotton: marketingweek.com/social-proof-a… #B2BMarketing #B2BCommunication #Insight

The ten most followed companies on LinkedIn have a few things in common. They use engaging video content and elevate employees voices for instance. Read more: linkedin.com/pulse/biggest-… #B2BMarketing #B2BCommmunication #Insight

Studies show that when companies cut advertising spend for a year, the sales dropped nearly 50 percent. So cutting costs for advertising doesn’t pay off at all, rather the contrary. More: business.linkedin.com/marketing-solu… #B2BMarketing #Insight #B2BCommunication

Small brands can compete efficiently by building Mental Availability, eg telling people you exist and making it easy for them to remember you according to Ehrenberg-Bass Institute. More: bandt.com.au/small-but-migh… #Marketing #Communication #Insight #B2B #SMB

Meta announces a guide for SMB:s who wish to enhance their presence on Facebook, Messenger, Instagram or Whatsapp. More: facebook.com/business/m/hol… #Marketing #Communication #Insight #B2B #SMB

TikTok wishes to attract a growing number of SME-companies. 58 percent of TikTok users say that they discover new brands and products on the platform, which also benefits B2B-companies. More: tiktokshopsmall.com #Marketing #Insight #Communication #B2B #SME

Enligt LinkedIn och Edelman anser 71 procent av beslutsfattarna inom #B2B att innehållsmarknadsföringen från deras leverantörer inte ger värdefulla #insikter. Därför arbetar vi med lyhörda intervjuer för att lyssna av marknaden. Läs LinkedIns guide här: business.linkedin.com/marketing-solu…

The pandemic is time for a restart. Reuse and refine the skills, platforms and network you have acquired. Intangible assets such as culture, knowledge has survived since Archimedes - so will yours! #Marketing #Insight #Communication #B2B #PublicAffairs coloniacommunication.se/en/cultures-ha…

The business potential for #SocialInnovation is huge right now! Post-pandemic created a growing target group and public funds may finance your project. #Marketing #Insight #B2B #Communication #PublicAffairs coloniacommunication.se/en/the-busines…

As I spent most of my professional career with SME-companies, I know the joy of discovering the small, passionate entrepreneurs, the not-so-well-known brands and their unique features. Here's flour power from a challenger country :-) #Marketing #Communication #Insight #B2B

Mitt i den tropiska hettan släpper vi ett nytt nyhetsbrev! Som vanligt varvar vi inspiration med strategiska case. Temat den här gången är Omvärldsanalys. Vill du också öka utfallet på din kommunikation? Varmt välkommen att ta kontakt! #Marketing #Insight #B2B #Communication

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Thanks for RT @instaread_biz !

Dåtiden ger värdefulla insikter eftersom historien har en tendens att upprepa sig. Bakgrund är också väsentligt när vi tar fram en kommunikationsstrategi. Här är en bok på samma tema från Stockholms stadsbibliotek. Det här ger läslust! #Marketing #Communication #B2B #Insight

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