Bruce McTague @BruceMctague
Gentleman Thief (of thinking). Mutt of business thinking. i think i can fix everything. i have a lover's quarrel with the world. EnlightenedConflict.com United States Joined October 2017-
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In a world with abundant computational resources where nothing is forgotten and where we are connected in pervasive, unexpected ways beyond our choice, it is resonable to stop and ask ourselves just what kind of world we hope to create.
what derek said. the 'short term' argument ignores the facts (a) sometimes attitudes and behaviors take time to coalesce and (b) sometimes results need time to accumulate before they can gain any velocity
what derek said. the 'short term' argument ignores the facts (a) sometimes attitudes and behaviors take time to coalesce and (b) sometimes results need time to accumulate before they can gain any velocity
yes - "It's about power" (which is about control)
the commoditization of doing. arcs to the least value and lowest price.
the commoditization of doing. arcs to the least value and lowest price.
“The biggest problem you’re dealing with? The collective assumptions and beliefs shared throughout the organisation.” Bob Marshall
what Will said.
Don't waste your time trying to seize the means of production, instead, we must seize the means of communication—lest we'll end up demoted to digital serfdom.
brutally good ...
To those who claim that scaling is the solution, I gently remind them that no matter how tall a ladder you build, it will still not get you to the moon.
Ah Christopher Hitchens, making it clear, it were ever thus
oh. this is quite good.
oh. this is quite good.
what he said
fabulous
what Jake said ...
Nick Ellis @Nickhalo01
7K Followers 1K Following Creative Partner & Founder of @halostudio_love / Certified B Corp / brand strategist / creative director / speaker / https://t.co/Jr80J29bHf
Tom Goodwin @tomfgoodwin
52K Followers 4K Following Keynote Speaker/Author/Consultant Co-Founder:All We Have Is Now New weekly newsletter https://t.co/fSy26iQvC7
Paul Bailey @paulmarkbailey
6K Followers 3K Following Brand Strategy Director @halostudio_love (Cert B Corps) | 20+ years brand diagnosis, strategy, realisation | MA Brand, Communication & Culture. MMBA Marketing.
Alastair Thomson @FinanceDirCFO
4K Followers 5K Following Surprisingly human CFO. Author of two books about finance, neither of which are as boring as you might think.
Will Humphrey - @left.. @Will_Humphrey
13K Followers 7K Following Proposal Strategist in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's.
Rob Campbell @Robertc1970
18K Followers 8K Following Positive pessimist. Also a Forest fan. Probably connected. Ex-Cynic, Wieden+Kennedy & R/GA. Now at Colenso, Weigel/Campbell & Metallica.
Bruce Clark @bruceclarkprof
4K Followers 2K Following A practical marketing professor, interests in branding, strategy, management, metrics. Posts do not represent my University. Let all who seek rest find it here.
Ryan Wallman @Dr_Draper
24K Followers 10K Following Creative Director and Head of Copy @wellmark_health. Non-practising doctor. Author of Delusions of Brandeur. Contributor to Eat Your Greens.
JP Castlin @JPCastlin
7K Followers 1K Following Strategy, complexity, profanity. Creator NSM, ABCDE framework + Idun. As seen in books, on stage, on TV, in newspapers, in columns for @MarketingWeekEd etc.
Amy Charlotte Kean @keano81
21K Followers 5K Following Cult leader. Sociologist. CEO of Good Shout & author of The Little Girl Who Gave Zero Fucks. Cultures editor @shotscreative. Co-creator @theDICEcharter
Shann Biglione @LeShann
10K Followers 1K Following Co-founder | Signal AI x KELP, the GPS for corporate reputation Co-host: The Overthinkers | pods + Spotify Ex-CSO Publicis, Digital Mktg Disney 🇫🇷
derek walker @dereklwalker
11K Followers 3K Following I'm chief instigator, janitor, secretary and mailroom person for brown and browner advertising.
Thom Binding says joi.. @Slightly_Random
4K Followers 1K Following Brands. Pet dad. Co-Founder @CreativeCommsW. Bartender at @Drinkedin2. Concierge at @TweetForInsight. Carolina’s boyfriend.
Fiona Tribe @white_owly
6K Followers 3K Following Cultural Anthropology | Workplace Strategy | Material Culture | Architecture | Into work, place, cultural literacy, and ‘stuff’ | #anthropology #orgdesign
Giles Edwards @Giles_Edwards
3K Followers 727 Following Founder of …Gasp! @Gasp_4 + @ISOLATEDTalks® Host of Call to Action® #CTAPod https://t.co/vm3bVDta7u 🏴 COYS
Ethan Decker @ehdecker
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Doug Garnett @AtomicAdMan
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Jake Sanders @POSMarketer
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Luna @Luna61500538
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ririnyan @ririnyan671642
116 Followers 665 Following 150｜Dかっぷ｜20代 like:透明感 タイプな人だけフォローしてます DMはこちら☞ https://t.co/2qPcBxaiwX
chiharu @chiharu237923
86 Followers 896 Following 151せんち｜DCUP｜社会人 like:ジム通い タイプな人だけフォローしてます 連絡ください➡ https://t.co/RLguvwS79j
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renya @renya660268
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jun @jun122617
88 Followers 870 Following 156｜Dcup｜OL like：グルメ タイプな人だけフォローしてます 連絡こちらから☞ https://t.co/8uvpSbV8RV
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Tom Goodwin @tomfgoodwin
52K Followers 4K Following Keynote Speaker/Author/Consultant Co-Founder:All We Have Is Now New weekly newsletter https://t.co/fSy26iQvC7
Paul Bailey @paulmarkbailey
6K Followers 3K Following Brand Strategy Director @halostudio_love (Cert B Corps) | 20+ years brand diagnosis, strategy, realisation | MA Brand, Communication & Culture. MMBA Marketing.
Alastair Thomson @FinanceDirCFO
4K Followers 5K Following Surprisingly human CFO. Author of two books about finance, neither of which are as boring as you might think.
Will Humphrey - @left.. @Will_Humphrey
13K Followers 7K Following Proposal Strategist in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's.
Zoe Scaman @zoescaman
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Rob Campbell @Robertc1970
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Bruce Clark @bruceclarkprof
4K Followers 2K Following A practical marketing professor, interests in branding, strategy, management, metrics. Posts do not represent my University. Let all who seek rest find it here.
Ryan Wallman @Dr_Draper
24K Followers 10K Following Creative Director and Head of Copy @wellmark_health. Non-practising doctor. Author of Delusions of Brandeur. Contributor to Eat Your Greens.
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Amy Charlotte Kean @keano81
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richard huntington - .. @adliterate
14K Followers 1K Following High octane brand strategist. Strategy is clarity. Author of Feral Thinking. strategy at Saatchi & Saatchi. details on Upriser at https://t.co/vntPLXa28i
Shann Biglione @LeShann
10K Followers 1K Following Co-founder | Signal AI x KELP, the GPS for corporate reputation Co-host: The Overthinkers | pods + Spotify Ex-CSO Publicis, Digital Mktg Disney 🇫🇷
Keerti @keerti_007
2K Followers 83 Following A decent human being without fear of heaven, hell or afterlife | RT ≠ endorsement | Views ≠ employer’s https://t.co/LdDKSbl96q
Les Binet @BinetLes
20K Followers 425 Following Pint-sized spreadsheet jockey who occasionally writes about marketing.
derek walker @dereklwalker
11K Followers 3K Following I'm chief instigator, janitor, secretary and mailroom person for brown and browner advertising.
Thom Binding says joi.. @Slightly_Random
4K Followers 1K Following Brands. Pet dad. Co-Founder @CreativeCommsW. Bartender at @Drinkedin2. Concierge at @TweetForInsight. Carolina’s boyfriend.
richard shotton @rshotton
41K Followers 443 Following Founder of Astroten, a consultancy that applies findings from behavioural science to marketing. Author of The Choice Factory & The Illusion of Choice
Fiona Tribe @white_owly
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316 Followers 614 Following ✍🏼 Author: The Future Normal & Trend-Driven Innovation 🌱 Cofounder: 3Space & Redo 🏢
Victor Perton, "That .. @victorperton
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254K Followers 497 Following Looking for the win/wins in life. Not a fan of Moloch traps. Brand new podcast out now, link below👇
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58 Followers 48 Following Passionate about helping charities be at their best. Org Psychology masters student at University of Strathclyde and Transformation Manager at RHP. She/Her
Mike Jordan. @MichaelBJordan
33K Followers 5K Following Sr. Ed @AJC. Writer/editor of culture. James Beard Award Finalist. Husband, dad, uncle, mentor, homie. Alto sax player. Salad king. Mom's weaponized optimism.
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130K Followers 213 Following Kyiv, Ukraine. Twitter war diary #warcoffee More in a blog https://t.co/NQlUFMNIx8
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422 Followers 185 Following No Way Out Podcast Co-Host, Co-Creator of The Flow System, Creator of ZONEFIVE, AGLX Founder, Co-creator of High Performance Teaming
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99X @99x
8K Followers 1K Following The Original 99X at 100.5 FM in ATL. The Morning X with @sbarnes & @framleslie 6-10 am, @thesteveshow 10-3 pm, Will 3-7 pm & Jill 7-12. A Cumulus Media Station.
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391 Followers 719 Following Taking my talents to South Beach. Or maybe here: https://t.co/ClXfTTS3CX
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150K Followers 199 Following web3, decentralizing AI, the future | the grftf podcast https://t.co/0LeRh59wsU | newsletter https://t.co/gdplCZfMEM |
Alexandra Zamora- Min.. @AnaAlexandraZ
3K Followers 806 Following Exploring the Future of Education and how it relates to our parenting. #Eduparenting @MindswitchE /Building @Livada_app/ @ED3DAO / Prev @k20educators newsletter
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33K Followers 3K Following Founder, @rootsofprogress. I write about the history of technology and the philosophy of progress. Working to build the progress community and movement
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21 Followers 27 Following Specialty wine shop operated by John Driscoll. The shop, located in Phipps Plaza in Atlanta, is filled with cool wines and hosts lots of winemaker events.
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6K Followers 3K Following ‘stories are empathy machines’ • she/her • founder: @drke_co • member: @mixingboardco • cv: https://t.co/M2fr5UEjNa
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3.5M Followers 126 Following Host of Lex Fridman Podcast. Interested in robots and humans.
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3K Followers 1K Following A little bit obsessed with the Napoleonic period. Very often rambling about the Marshals of the Empire or their fascinating wives. Chief Davoutee.
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1K Followers 931 Following Nothing lasts forever l random arachnid staring at you in the google docs | do your timesheets
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7K Followers 4K Following Founder @we_are_rosie. Access/inclusion/work. Daughter of a refugee, mom of 2. @adage Visionary of the Year | EY Entrepreneur of the Year | Free Palestine 🇵🇸
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4K Followers 1K Following Training perception. McLuhan in Residence. Poet for hire. Probably probing. Word Herder. Word play all day.
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945 Followers 2K Following CSO, Activist, Social Entrepreneur at Rare Beast, Timbuctoo. Challengers, art-, social enterprise- and social justice. Ex Ogilvy, DDB, C&P., ex-Silver Assassin.
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603K Followers 209 Following Czar for life of all Russians. Master Strategist. Thought leader. Influencer. Content creator. Author. Wanted in 123 countries. Parody, apparently.
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7K Followers 7K Following Founder of @LuckyGenerals Creator of @LuckyBastards_ Author of Go Luck Yourself (i know, I know, I’m pushing my luck)
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5K Followers 1K Following texstralian in perth • also @smperth @state_of_social @coffey_tea, asking why or causing a raucous • thoughts about marketing, tech, tourism & henry ☕️☀️🌊📺🎙
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42K Followers 28K Following Space | Math | Imagination | Love | Earth | Science Earth and Space Sciences - Anatomy, Physiology, Biology, Geochemistry, Physics
Brian Aspinall @mraspinall
89K Followers 70K Following Founder: @codebreakeredu Filmmaker: @hacktheclassdoc - Keynote Speaker, 🇨🇦 Prime Minister's Award For Teaching Excellence, Author - Find me on YouTube!In a world with abundant computational resources where nothing is forgotten and where we are connected in pervasive, unexpected ways beyond our choice, it is resonable to stop and ask ourselves just what kind of world we hope to create.
"Yet, if a branding-driven ad does not deliver in the short-term, will rarely delivers in the longer term." - Name redacted. Are we sure about this? The discussion around short and long term efforts is overdue Short-term and long-term advertising behaves entirely different.
@BruceMctague A while ago I read an interview with someone (I can’t for the life of me remember who) who said: “Everything’s about money. Except money, which is about power.”
What drives companies or groups is less often about money than we think. It's about power. We should remember that a lot of people think efficiency is what drives companies. It’s politics. It’s power. It’s ego. It’s fear of change. So no. AI won’t take your job because it’s…
Everyone is getting addicted to doing things badly, quickly, urgently and cheaply. It's the default for almost everything and everyone. If I want something done well, and slowly, and to pay properly, it's a huge fight against the norm.
“The biggest problem you’re dealing with? The collective assumptions and beliefs shared throughout the organisation.” Bob Marshall
Quite bored of this tedious narrative. To take four: 1) Critical thinking 2) Reading/Writing 3) Maths 4) From all of the above, an imagination. I’m fairly sure each will still be relevant in 20,50, 200 years’ time. Whatever Harari, Galloway or others think.
Yuval Noah Harari: we have no idea what to teach young people that will still be relevant in 20 years
Don't waste your time trying to seize the means of production, instead, we must seize the means of communication—lest we'll end up demoted to digital serfdom.
None.
To what extent is the new Claude3 AI self-aware?
To those who claim that scaling is the solution, I gently remind them that no matter how tall a ladder you build, it will still not get you to the moon.
@BruceMctague Super good point. We’ve come far from that.
This is traditionally known as positioning
“If you try to please everyone, you please no one.” This is why 'niching down' is such a huge unlock for startups and new products.
Ah Christopher Hitchens, making it clear, it were ever thus
Qué? We no speaka no language! He is senile.
Trump: People who don't speak languages. We have languages coming in to our country, nobody that speaks those languages. They're truly foreign languages. Nobody speaks them
I’m not sure what the original ‘lesson’ was meant to be, but an important distinction - Nvidia is currently one of the highest valued *stocks* in the world. It’s not in the top echelon of biggest ‘brands’ in the world.
NVIDIA got to be one of the biggest brands in the world without relying on 60 sec emotional, award-winning brand ads. There's a lesson in that for everyone.
@BruceMctague Stats say they are as good as last season's team at this point. Record is certainly better. True test will come in March.
One of the biggest conundrums for Planners is knowing universal insights unlock the greatest potential for the greatest number, but to use them you have to frame them in a way that a creative team or client won’t recognise them as cliche and reject them outright.
Over on LinkedIn "This technique is called 'demonstration'..." I can't do this any more. It's like having to watch people discover fire.
Shorter copy is only better if it is better written. Long copy is only a task to read when written poorly. Copywriters, real copywriters write to make things interesting and engaging, not longer or shorter. Word counts only matter to readers when the words written are boring.
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