BFD solves business problems with integrated digital marketing. We make design, development, search & social play nice together and get results.bluefish.digital BostonJoined December 2011
Best #Digitalmarketing campaigns per @techradar. It always seems easier to do it when you've got sexy consumer facing products (Apple, Nike) and huge budgets . I'd love to see a category for best "B2B SaaS Campaign for under 10K."
techradar.com/news/5-best-di…
#DigitalMarketing Trends for 2022. Part 3
Reaserch shows three key actions marketers should take to ensure their marketing is both privacy-safe and effective:
Make it meaningful
Make it memorable
Make it manageable
thinkwithgoogle.com/intl/en-gb/fut…
#Trends in #digitalMarketing for 2022 -pt 2
-Meta is everywhere -but no one really knows what to do with it quite yet.
--Influencer Marketing grows into B2B
--Digital ads run up against more privacy issues
tinyurl.com/2kfwfj84
2022 #trends to watch in #DigitalMarketing
1) Robots will run (or ruin) SEO with NLP and ML.
2) Growth of micro influencers (the right followers > lots of followers)
3) Look for more real executives in marketing to "humanize" the brand
tinyurl.com/mvzr9wex
‘A very, very strategic moment’: In conversations about 2022 ad deals, first-party data takes center stage for more publishers digiday.com/media/a-very-v… via @digiday
"...audiences are suffering from "content fatigue." Since people are online all day, every day, they've grown tired of seeing their feeds and inboxes bombarded by content, so marketing needs to evolve in kind." - Robert Rose of CMI at #CMworld kickoff #content marketing
#Facebook is now posting positive stories about itself in News Feeds, as part of an aggressive new image-control strategy, reports @nytimes. Facebook denies that it's changed its approach (and likely bans stories saying otherwise) bit.ly/3CBXo2c@KLmarketdaily
Every single piece of content must be original, have purpose, answer user intent and add real value to their life. Google solidified its requirement for in-depth, consistently high-quality content with its 2018 E-A-T update. marketingtechnews.net/news/2021/mar/…#contentmarketing
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