Starting today, we’re bringing continuous scrolling to desktop in English in the U.S. so you can continue to see more search results easily. When you reach the bottom of a search results page, you'll now be able to see up to six pages of results.
178
336
1K
0
40
Download Gif
@Google This in conjunction with the deduplication update means SERPs are becoming very tight. Less room for ranking results = higher competition = better answers (ideally). With SERPs being cut from 10+ pages to 2, expect to see a drop in total keyword ranks.