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The 2026 Cannes Lions International Festival of Creativity is underway in the sunny South of France. And the latest Grand Prix winners are in... The Industry Craft Grand Prix Winner 🏆 'Tiny Coffee Shops' by LOLA MullenLowe for De'Longhi De'Longhi transformed its coffee machines into beautifully handcrafted miniature cafés inspired by some of the world's great coffee cities. Built using more than 1,500 hours of meticulous model-making, the campaign brought café culture into the home and helped people see home coffee in a completely new way. A beautiful example of how exceptional craft can transform a product feature into an unforgettable experience. @delonghi | @lolamullenlowe

The 2026 Cannes Lions International Festival of Creativity is underway in the sunny South of France. And the latest Grand Prix winners are in... The Film Craft Grand Prix Winner 🏆 'Your Way Out' by Isle of Any for Coinbase Your Way Out imagines modern financial life as a retro video game, following a character who breaks free from the system in search of something better. Built largely with practical sets and in-camera effects, the film turns a complex message into a visually stunning story. A masterclass in craft, where human ingenuity made the impossible feel real through storytelling. @coinbase | @isleofany

The 2026 Cannes Lions International Festival of Creativity is underway in the sunny South of France. And the latest Grand Prix winners are in... The Digital Craft Grand Prix Winner 🏆 'Project Genie' by Google DeepMind for Google Project Genie allows users to generate and explore entire interactive worlds from a simple text or image prompt. Blurring the line between imagination and creation, it transforms AI from a tool that generates content into one that builds experiences. A fascinating glimpse into the future of creativity. @googledeepmind | @google

he 2026 Cannes Lions International Festival of Creativity is underway in the sunny South of France. And the latest Grand Prix winners are in... The Design Grand Prix Winner 🏆 'Apple TV Rebrand' by TBWA\Media Arts Lab for Apple Apple reimagined its TV identity with a cinematic design system built from real glass, light and sound rather than digital effects. Every detail, from the handcrafted visuals to the bespoke sonic identity, was designed to reflect the artistry of the stories it represents. A beautiful reminder that the best design doesn't just look good. It makes you feel something. @apple | @tbwamediaartslab

The Entertainment for Sport Grand Prix Winner 🏆 'The Thousand Sponsors of Muni' by McCann Lima for Club Deportivo Municipal When a beloved football club lost its main sponsor, its fans stepped in. By redesigning the team shirt to accommodate 1,000 micro-sponsors, the campaign turned supporters and local businesses into a collective force for the club's future. A brilliant reminder that the true power of sport lies in the communities built around it. @mccannworldgroup

The 2026 Cannes Lions International Festival of Creativity is underway in the sunny South of France. And the latest Grand Prix winners are in... The Entertainment for Music Grand Prix Winner 🏆 'Berghain' by CANADA for Rosalía Rosalía's Berghain blurred the lines between music video, art film and visual storytelling. Combining surreal fantasy, orchestral grandeur and striking symbolism, the film transformed a pop release into an immersive cultural experience. A beautifully crafted reminder that when music, storytelling and craft come together, culture follows. @rosalia.vt | @canadacanadacom

The 2026 Cannes Lions International Festival of Creativity is underway in the sunny South of France. And the latest Grand Prix winners are in... The Entertainment for Gaming Grand Prix Winner 🏆 'Copycats Welcome' by DAVID New York for Clash Royale Instead of suing its imitators, Clash Royale welcomed them. Players of copycat games could transfer their progress into the real game, turning millions of knock-off users into potential fans. A brilliant example of solving a problem by completely reframing it. 🎮 @clashroyale | @davidtheagency

The Entertainment Grand Prix Winner 🏆 + Entertainment for Music Grand Prix Winner 🏆 'Original Forever' by Johannes Leonardo for adidas As Oasis returned to the stage, adidas returned with them. Drawing on more than three decades of shared cultural history, Original Forever celebrated the fans who kept the band's legacy alive, turning a reunion tour into one of the defining cultural moments of the year. A masterclass in authenticity, proving that the strongest brands don't chase culture. They become part of it. @adidas | @johannesleonardo

Book of the Day 📘: Seek by Scott Shigeoka Curiosity is one of the most underrated skills we have. In Seek, Scott Shigeoka argues that deep curiosity can help us build stronger relationships, bridge divides, challenge our assumptions, and better understand both ourselves and others. @scottshigeoka Part research, part practical guide, the book offers a simple framework for becoming more open-minded, empathetic, and connected. Because the quality of our lives is often shaped by the quality of the questions we ask. a.co/d/0cqBuE02

The 2026 Cannes Lions International Festival of Creativity is underway in the sunny South of France. And the first Grand Prix winners are in... The Outdoor Grand Prix Winner 🏆 'Field Barcode' by GUT São Paulo for Mercado Livre Mercado Livre transformed the pitch of São Paulo's iconic Pacaembu Stadium into a giant 104-metre barcode. Using AI-powered recognition technology, fans could scan the pitch from the stands, on TV or online to unlock a 25% discount. A brilliant example of turning media space into retail space. @mercadolivre | @gutagency

The 2026 Cannes Lions International Festival of Creativity is underway in the sunny South of France. And the first Grand Prix winners are in... The Grand Prix for Good Winner 🏆 'Vehicle of Hope' by Differ for Caritas Vehicle of Hope transformed Pope Francis' former popemobile into a mobile children's clinic for Gaza, turning one of the world's most recognisable symbols into a life-saving idea. A powerful reminder that creativity isn't just about communication. Sometimes it can deliver real help where it's needed most. @caritas | @differagency

The 2026 Cannes Lions International Festival of Creativity is underway in the sunny South of France. And the first Grand Prix winners are in... The Pharma Grand Prix Winner 🏆 'Relax Your Tight End' by Fallon for Novartis Novartis' Relax Your Tight End used humour, sport and a clever cultural insight to tackle a serious issue: encouraging more men to get screened for prostate cancer. By turning an uncomfortable conversation into an entertaining one, the campaign helped drive awareness, action and real behaviour change. A brilliant example of how creativity can make difficult topics easier to talk about. @novartis | @fallonworldwide

The 2026 Cannes Lions International Festival of Creativity is underway in the sunny South of France. And the first Grand Prix winners are in... The Creative B2B Grand Prix Winner 🏆 'The Faroe Islands Space Program' by NORD Stockholm for SKF SKF's The Faroe Islands Space Program looked like a mission to space, but its real destination was Earth. By harnessing the power of the moon through tidal energy, the campaign turned a complex B2B proposition into a bold vision for a more sustainable future. A brilliant reminder that the best ideas help us see familiar problems in a completely different way. @skfgroup | @nordddb

The 2026 Cannes Lions International Festival of Creativity is underway in the sunny South of France. And the first Grand Prix winners are in... The Print & Publishing Grand Prix Winner 🏆 'Look Familiar?' by Rethink Toronto for Heinz Heinz's Look Familiar? turned a simple observation into a brilliant brand campaign. The insight? French fry cartons around the world already look remarkably like the iconic Heinz Keystone. A clever reminder that the strongest brands don't need to show the product. They simply own the association. @heinz | @rethinkideas

The 2026 Cannes Lions International Festival of Creativity is underway in the sunny South of France. And the first Grand Prix winners are in... The Health & Wellness Grand Prix Winner 🏆 'The Periodic Fable' by Uncommon Creative Studio, London for The Ordinary The Ordinary's The Periodic Fable challenged misleading beauty marketing by replacing the elements of the periodic table with skincare buzzwords and beauty clichés. A simple but powerful idea that encouraged consumers to question the language of the beauty industry and think more critically about the products they're sold. @theordinary | @uncommon.studio

The 2026 Cannes Lions International Festival of Creativity is underway in the sunny South of France. And the first Grand Prix winners are in... The Audio & Radio Grand Prix Winner 🏆 'Coquí Alarmed' by BBDO Puerto Rico for Hyundai Hyundai's Coquí Alarmed took a local annoyance for tourists and turned it into a point of pride. By replacing car lock sounds with the iconic call of Puerto Rico's coquí frog, the brand transformed every vehicle into a celebration of local culture. A beautifully simple idea that proves great audio can build brands, spark conversations and celebrate identity. @hyundai | @bbdopuertorico

Book of the Day 📘: Building a Second Brain by Tiago Forte We’re drowning in information, but starving for useful knowledge. In Building a Second Brain, Tiago Forte offers a practical system for capturing, organising and using your ideas so they don’t disappear into a sea of notes, tabs and forgotten bookmarks. @fortelabs The goal isn’t to remember everything. It’s to build a trusted system that remembers for you. A fascinating read for anyone looking to think more clearly, work more creatively, and make better use of what they learn. Because knowledge is only useful if you can find it when you need it. a.co/d/02FFvkY5

Why can finishing second sometimes feel worse than finishing third? Dan Ariely and Chris Rawlinson explore one of behavioural science's most surprising insights into happiness, comparison and decision-making. @danariely Learn more in our Behavioural Science for Life course, 42courses.com/courses/behavi…