BackPocket @yourBackPocket

Get help with any marketing challenge, with access to a network of experienced advisors yourbackpocket.co Toronto, Ontario Joined February 2019

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Sam Altman @sama

7 years ago

You should be more willing to believe strategies are good if they can be explained briefly.

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“90% of the leading household goods brands are losing market share on consistently low-growth categories.” What should marketers do as they face the decline of brand loyalty? Great discussion posed by Forbes: buff.ly/2COSQcg

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BackPocket @yourBackPocket

7 years ago

The reverberations of eCommerce on a marketing are massive. From complex new routes-to-market, to different needs for the images we take of our products, to the product design itself. Nothing is off limits. Checkout what Tide has done as a great example: buff.ly/2TSndEe

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BackPocket @yourBackPocket

7 years ago

Great examples of how some killer CMOs are facing the barrage of change in the marketing world. Our fav quote in the article is from Marc Pritchard of P&G “The CMO of the future is going to be adept at constantly disrupting their own way of operating.” buff.ly/2K1oBVy

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BackPocket @yourBackPocket

7 years ago

@adampritzker of @AssembledBrands discusses a useful 2x2 describing the various routes-to-market avail to modern brands (Online <--> Offline vs Direct <--> Wholesale) and how to use it to make strategic decisions. Another great episode of @twentyminutevc: buff.ly/2I7gOTx

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BackPocket @yourBackPocket

7 years ago

Great proof in the importance of team culture to creating business success. Apparently the more safe your team feels in challenging (but not threatening) environments, the more creativity and divergent thinking happens. So says this HBR article: buff.ly/2VfOFgy

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BackPocket @yourBackPocket

7 years ago

Equal pay, no excuses. Let’s do this world!

HuffPost @HuffPost

7 years ago

April 2 symbolically represents the point in the year when the average woman's salary catches up to what white men made in 2018. #EqualPayDay huffp.st/jsPzadN

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BackPocket @yourBackPocket

7 years ago

A great case study on how to approach luxury branding and retailing online. Check out LVMH's Digital Czar, Ian Rogers, talk about his approach to China, Sales and the New Definitions of Luxury | via Jing Daily buff.ly/2K8Lk26

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CBC News: The National @CBCTheNational

7 years ago

Canada is, on average, experiencing warming at twice the rate of the rest of the world, with Northern Canada heating up at more than twice the global average, according to an upcoming government report. cbc.ca/1.5079765

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BackPocket @yourBackPocket

7 years ago

😅 so true, and a great articulation of how Netflix has changed all of our habits

Nathan W Pyle @nathanwpyle

7 years ago

some Netflix error messages I could use

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BackPocket @yourBackPocket

7 years ago

We're just fascinated by this VOX article on how YouTube has completely changed the toy industry: from product and packaging design to promotional tactics. The game has been turned on its head. Check it out: buff.ly/2uzH0y4

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BackPocket @yourBackPocket

7 years ago

@sthursby Thank you good sir!

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BackPocket @yourBackPocket

7 years ago

Announcing a new tool for marketers to overcome today's extreme complexity and constant change. Introducing BackPocket, your access to a network of Certified Marketing Advisors who're ready to help with challenge or opportunity you face. Check us out! yourbackpocket.co/blog/2019/3/14…