everything you love about spreadsheets & sticky notes for your qualitative research. #ux #uxresearch. currently in private beta. launching sep 2021. 👀notably.ai USAJoined February 2021
🧵 We help researchers superpower how they synthesize qualitative data. With almost a full year doing both formal research, plus hundreds of conversations with researchers… we're celebrating the New Year by sharing 15 things we learned at Notably last year.
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Are their any “famous” women in UX? The level of Don Norman, Luke W, Alan Cooper, and Jared Spool? Where you say their names to other UXers and they know who you’re talking about?
With themes in research, we group similar pieces of data together to identify emerging patterns. Like King Theseus following the red thread out of the labyrinth, we don't know where we're going or what we'll learn, but we trust the data and the process to show us the red thread./
In modern society the red thread wounds itself into a multi-dimensional symbol that represents "the heart of the matter." It's the common thread, the thing that might tie together destiny, meaning, purpose, and even ownership.
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