Big respect to the publisher and the promotion team --- I am nearly ready to pre-order the Liz Truss book!
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This is exactly what you want if you're promoting a book right? A gentle crescendo of absolutely bonkers teasers in the press and then when your target "unlikely but maybe" buyer actually goes on Amazon to check, they do so the day before the book comes out.
@thomasforth Give it a month, you'll be able to find it for a fiver in the works or hmv.
@thomasforth I'm getting mine in May from some metal basket in a charity shop
@thomasforth It’s the only occasion I’m tempted to pirate a book