Stefan Markovic @stefmarkovic
Full Professor & Head of Department of Marketing @NEOMAbs | Editor-in-Chief @BEER_Wiley | Associate Editor, Industrial Marketing Management. stefan-markovic.com Paris, France Joined May 2015-
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Together with governments, some companies are still failing #society and the #environment. Our new #book offers pathways to build resilient business practices that create real #impact and the kind of economic value needed to tackle this century’s #challenges. 💡 @NEOMAbs
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COMING SOON ⚠️ As part of the prestigious Routledge Companion collection, our book on #ResponsibleBusiness brings together 25 chapters by top scholars and thought leaders in business ethics and corporate responsibility from all over the world 🌎 @NEOMAbs @CBScph @IESEG @Esade
Today, while being largely oriented toward global #brands, consumers still desire to express their national pride via the purchase of local brands. But, what do #children prefer? Check out our latest #publication in Psychology & Marketing! @Ekonomski @UniofNewcastle @NEOMAbs
Stefan Markovic retweeted
Corporate sustainability reporting: shifting from optional due diligence to mandatory duty Leite, Koporcic & @StefMarkovic 🔓→doi.org/10.1111/beer.1… #CorporateSustainabilityReportingDirective #CSDDD #CSRD #SustainabilityReporting #DueDiligence #GlobalValueChains #HumanRights
Stefan Markovic retweeted
Ethical ramifications of the dark side of business practices in the international business area @davcik, @Prof_Pi_ @stefmarkovic → doi.org/10.1111/beer.1… #InternationalBusiness #BusinessEthics #Privacy #BigData #Cybersecurity #DarkSide #ArtificialIntelligence #AI #Ethics
The #marketingDepartment at @NEOMAbs is #recruiting Assistant, Associate and Full Professors ⚡️ We welcome candidates from all areas of #marketing, especially those specialising in #luxury, #digital, #ethics & #innovation. apply.interfolio.com/150842
NEW BOOK 📚 adopting an #interdisciplinary approach to explore the intersections between contemporary #tourism and #sustainability challenges related to #culture, #economy, #environment, and #politics. ⚡️ @ElgarPublishing @NEOMAbs
The aim of IMM's interdisciplinary issues is to broaden the scope and potency of #B2B #marketing research, by covering topics, theories, and perspectives that are either rapidly emerging in the B2B sphere or widely researched in other fields, to explore their potential in B2B.
@delphmanceau @VilledeReims @NEOMAbs 👑👑👑🌟🌟🌟
Last department meeting & champagne. Although pictures speak louder than words, I must say: Dear colleagues, thank you for all your support and a great year together. It has been an absolute pleasure ❤️🥹🥂 @NEOMAbs #MarketingDepartment
Great departmental research seminar with @gyrdjones from @CBScph, and Ulrich & Pueschel from @NEOMAbs, discussing #openinnovation, #brandgender and #luxuryshaming, and exploring inter-organizational collaboration opportunities for #research and #teaching! #NEOMAMarketing 🔥🔥🔥
@Youqing_Fan Thanks for your contribution, Youqing!
Great session at #GBC2024! Our paper shows how managers should use brand purpose as an internal moral compass that underpins conscientious brand development and guides the brand’s transformational impact on the world 🌎 @Orioliglesias @Nickind @Esade @hkristiania @NEOMAbs
Great discussions at Dpt Meeting by C. ZANETTE (how to support diversity & inclusion) and N. SPIELMANN (how to implement a student-centric approach in the classroom), followed by a great lunch and team-building activity (#RoomEscape). We’re THE #MarketingDepartment ✨ @NEOMAbs💜
🔜 C’est parti ! Our Global #BBA students are ready to compete against 19 top-tier institutions from all over the world in cracking business cases at 2024 #BBICC (ranked TOP 10) ! 🏆@NEOMAbs is the first French business school to ever participate. @molka_abbes @davesne_celine
‼️NEOMA (GBBA) will participate in 2024 BBICC, ranked TOP 10 worldwide. 🏆We are the first French business school to ever partake in this prestigious intl case competition. 🧑🎓This initiative is aligned with our student-centric strategy. @neomabs @davesne_celine @molka_abbes
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