Small Business WINS! @smallbizIQ

Scam Alert: Facebook/Paypal Enabling Bait and Switch Chinese Scam: Have you ordered something via a Facebook ad and received something different than what you ordered — an item with no value at all. And if you paid for it via PAYPAL you are probably up… dlvr.it/Rr9x5Z

Work With “Competitors” To Cross and Co-Market And Compete With “The Big Boys”: Do you view your competitors as companies over which you need to triumph? If so you are probably missing out on a key strategy for competing with large companies and… dlvr.it/RflsMn

From Solo Business To Employer: Two Necessary Psychological Shifts: There are really THREE stages of business growth for small businesses (defined as having less than 100 employees). The first is the solo entrepreneur who starts the business and operates… dlvr.it/RcNvZx

Secret Sauce For Self-Published Writers and Publishers: The biggest challenge for self-publishing book authors is generating sales. Marketing is the bane of an independent writer’s existence, since most of us don’t have anything but a minimal budget for… dlvr.it/R0wb5v

A Painless Way To Learn About Business: Rundown On Reality Shows: Many people learn their business principles via schooling, training courses,  books, or even by trial and error. Trial and error is a poor method because the mistakes you make due to not… dlvr.it/R0WJ5P

Cognitive Biases And Your Business: The Double Edged Sword of The Anchor Bias: Since all people are subject to various cognitive biases on a regular basis, at least some of those biases act as double edged swords — they can negatively impact on a… dlvr.it/QyDKsd

Are You Screwing Up Your Comment Based Interactions On LinkedIn? Case Study/Examples On What’s Wrong: LinkedIn is the major social media platform for business oriented people. If you are like many others, you may post longer articles, and updates, but… dlvr.it/Qxw7x1

More Resources On Cognitive Biases and How They Affect You As A Small Business Person: Cognitive biases are not just the stuff that researchers and psychologists discuss and analyse. They play critical roles in how we make decisions as small business… dlvr.it/QxV7DN

Are Cognitive Biases and Reality Distortion Damaging Your Small Business Decisions?: We view the world through a range of prisms and distorting “googles”. All of us. In turn we make decisions everyday that affect our lives and small businesses. However… dlvr.it/QxSf2c

How I Got Offered My First Book Contract: The Power of Online Content: How My Online Content Spurred My First Book Contract I once played guitar and sang at the Bluenote Cafe in Winnipeg, where a lot of famous musicians also played. It’s funny. I was… dlvr.it/QrSdV6

Proactive Complaint Handling On Social Media / Twitter: THE SITUATION You’ve found a complaint on Twitter (short-form platform), and you’ve determined the individual is fairly influential, has followers and reach, and interacts a lot with people. So you… dlvr.it/Qqt8Dt

Social Media: Scanning, Searching, Proactive “Watching To Gain Business Intelligence: You can’t respond to complaints unless you know they exist. In addition, if your goal is to gather business intelligence about your customers’ wants and needs, you need… dlvr.it/QqqQlV

The Connection Between Social Media And Customer Service: It used to be that most customer contacts were made in person, on the phone, or by letter. Then e-mail became more popular and available. More recently, additional “channels” have been added to… dlvr.it/Qqnfyj

Triage: Proactively Prioritizing Complaints/Comments On Social Media: If you are active on social media, you may receive more comments, complaints or compliments than you can reasonably handle. It’s likely you’ll find it difficult to respond to every… dlvr.it/QqksSL

Social Media Book Suggestions For Small Business: The Internet, and social media have made a lot more things possible for small businesses, and that’s a good thing. However, making EFFECTIVE use of either of these requires that you learn things about how… dlvr.it/Qqj1sl

More Resources: Free Search Engine Optimization Ebooks and Papers: If you own a small business website (and you should), you should also learn a little about SEARCH ENGINE OPTIMIZATION (SEO), which is the practice of writing content, and structuring your… dlvr.it/QqDpKR

Work With “Competitors” To Cross and Co-Market And Compete With “The Big Boys”: Do you view your competitors as companies over which you need to triumph? If so you are probably missing out on a key strategy for competing with large companies and… dlvr.it/Qnt00M

Creating Super Staff To Enable Small Business To Compete With The “big boys”: Today, customers have way more choices at hand, whether in terms of technology, restaurant items and other food services, or automobiles. With that huge explosion of choice… dlvr.it/QnpZd4

From Solo Business To Employer: Two Necessary Psychological Shifts: There are really THREE stages of business growth for small businesses (defined as having less than 100 employees). The first is the solo entrepreneur who starts the business and operates… dlvr.it/QnmBhC

Introducing Ivan Brewer from Restaurant Lessons: I am fascinated by business; by the people that run them, by the customers that use their services and buy their products, and by the staff that apply their time. Fascinated by the capture of value, be it… dlvr.it/QnhmwT