Gessa Simplicious @simplcious

This Heroes Day, we honor the people who keep Uganda's tourism story moving forward, the guides, rangers, hospitality teams, artisans, storytellers, and communities who welcome the world to the Pearl of Africa every day. Their work is not just service; it is nation-branding in action. #HappyHerosDay #ExploreUganda

KiliFair is here once again, one of East Africa’s biggest tourism expos and a valuable opportunity for Uganda’s tourism industry. It’s a chance to showcase the Pearl of Africa to new buyers, strengthen partnerships, generate business leads, and position Uganda as a must-visit destination in the region. Beyond selling our destination, KiliFair also offers an opportunity to learn, benchmark, and gather insights that can help us continuously improve the Pearl of Africa Tourism Expo and elevate Uganda’s tourism offerings on the global stage. Every regional platform is an opportunity to grow, connect, and make Uganda more competitive. #KiliFair2026 #ExploreUganda

Thanks! Regional tourism supplements efforts to do extensive marketing, value addition on quality of tourism as well as make visitors stay longer

Gugudde TV Uganda @guguddetvuganda

7 days ago

DAY2 : @TourismBoardUg (UTB) is participating in the 9th edition of Karibu-KiliFair, East Africa’s premier tourism and travel trade exhibition, taking place from June 4–7, 2026, at the Magereza Grounds in Arusha, Tanzania. The annual tourism expo has attracted more than 500

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Their journey ended centuries ago, but their story still speaks. Today, we reflect on the courage, faith, and sacrifice of the Uganda Martyrs and the enduring legacy they left for generations to come. #HappyMatyrsDay

Uganda remains open, safe, and ready to welcome visitors. With strong public health systems and proactive response measures in place, travelers can continue to explore the Pearl of Africa with confidence. #ExploreUganda

Speaking on @ubctvuganda, Dr. Gessa Simplicious, Head of Public Relations at UTB, described #POATE2026 as a successful and fulfilling edition that brought together tourism stakeholders, partners, and industry players after months of preparation. He furthermore noted that with over 120 hosted buyers, more than 300 exhibitors, and about 500 trade visitors, the expo created valuable opportunities for business networking, destination visibility, and industry conversations that continue to position Uganda competitively on the global tourism map. Dr. Gessa also emphasized the importance of tourism businesses strategically following up on the connections and opportunities created during the expo. #ExploreUganda #POATE2026

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This morning, I had the opportunity to discuss the impact of the #POATE2026 on @ubctvuganda Looking back at this year’s edition, it was truly fulfilling to witness months of preparation come together successfully through the collaboration of different tourism stakeholders, partners, and industry players. With over 120 hosted buyers, more than 300 exhibitors, and about 500 trade visitors, POATE 2026 created a strong platform for meaningful business connections, industry conversations, destination visibility, and new opportunities within Uganda’s tourism sector. While the expo may have ended, the work continues. As organisers, the focus now remains on keeping Uganda visible and competitive on the global tourism map. For tourism entrepreneurs and businesses, this is the time to strategically follow up on the valuable networks and opportunities created during the expo. Well done to everyone who contributed to making POATE 2026 a success. Congratulations Uganda. #ExploreUganda

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Eid Mubarak to the Muslim community across the tourism sector and beyond. To the entrepreneurs, travelers, students, government officials, industry stakeholders, and families celebrating today, may this special occasion bring peace, joy, meaningful connection, and renewed blessings. As you celebrate with loved ones, may this day also inspire moments of discovery and unforgettable experiences across the beauty of Uganda. #EidMubarak #ExploreUganda

The presence of H.E. Yoweri Kaguta Museveni at #POATE2026 reflects Uganda’s continued commitment to positioning tourism as a key driver of investment, economic growth, and destination visibility. Bringing together tourism leaders, international buyers, exhibitors, investors, media, and development partners, POATE continues to create meaningful industry conversations, strategic partnerships, and new opportunities for Destination Uganda. #ExploreUganda

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#POATE2026 is officially here. We are now fully ready to showcase the Pearl of Africa to the world through Uganda’s biggest tourism conversations, connections, collaborations and opportunities. We welcome you all to ignite your Wanderlust. #ExploreUganda

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The Pearl of Africa Tourism Expo 2026 (#POATE2026) marks a major milestone as Uganda celebrates the 10th edition of its flagship tourism and travel trade exhibition. Organised by the @TourismBoardUg, the Expo brings together international buyers, tour operators, investors, hospitality brands, media, conservation organizations, and tourism stakeholders from across the world. #NBSBreakFastMeeting #NBSUpdates

As momentum builds towards #POATE2026, Uganda is hosting a select team of international journalists, photographers, and travel storytellers from key global markets to experience Destination Uganda firsthand. From gorilla and chimpanzee trekking to wildlife safaris and rich cultural heritage experiences, the journey is designed to showcase the diversity and authenticity that make Uganda the Pearl of Africa. More than a familiarization trip, this is a strategic step in positioning Uganda within influential global travel conversations and expanding our reach across international tourism markets. Their experience will also continue at #POATE2026, where they will engage with tourism stakeholders shaping the future of Uganda’s tourism industry. #ExploreUganda

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With only a few days remaining until #POATE2026, Uganda is preparing to host one of the region’s most influential tourism and trade exhibition. Beyond showcasing Uganda’s exceptional tourism potential, POATE serves as a strategic platform to highlight investment opportunities, strengthen partnerships, and position Uganda as a leading destination for travel, business, and innovation. From 21st–23rd May, the attention of the tourism world will be firmly focused on Uganda. See you all there

Hosted Buyers are touching down in the Pearl of Africa today ahead of their immersive familiarisation trips scheduled from 15th–20th May 2026. Over the next few days, they’ll journey across Uganda’s breathtaking landscapes and tourism circuits from tracking the majestic mountain gorillas deep in the ancient forests of Bwindi to experiencing the unmatched adrenaline rushes in East Africa’s adventure capital, Jinja. From savannahs to crater lakes, roaring rapids to vibrant communities, these are more than trips, it’s a front-row encounter with the magic of Uganda. Their itineraries showcase Uganda’s diverse beauty, rich cultures, wildlife, hospitality and hidden gems that continue to make the destination one of Africa’s most authentic travel experiences. The Pearl of Africa is ready and the wanderlust is real. #POATE2026 #ExploreUganda #Wanderlust

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“Tomorrow, we will be showing destination Uganda to over 40 nations that will be in the country for the Presidential Inauguration ceremony.” -@JulzKagwa, CEO, Uganda Tourism Board.

We’ve taken the brand to Kololo because moments of national significance deserve strong national visibility. As H.E. Yoweri Kaguta Museveni prepares to take the oath of office, we are proud to be part of a new wave of positioning Uganda through modern, intentional, and experience-driven marketing. Every major platform is an opportunity to tell Uganda’s story to the world with confidence, professionalism, and a renewed global outlook. #ExploreUganda #Poate2026

Watching Spice explore Uganda felt, in my view, like a live example of how destination marketing is evolving. From Namugongo Martyrs Shrine, to cultural engagement with the Buganda Kingdom, wildlife experiences at Ziwa Rhino Sanctuary, and the breathtaking views of Murchison Falls National Park, the tour captured the diversity of Uganda in one journey. In my opinion, this goes beyond celebrity travel. It shows how modern tourism is now driven by experience-led storytelling through influencers and musicians who carry global attention. When creatives share authentic moments, they don’t just promote destinations, they spark curiosity, emotion, and desire to visit. What stands out is how naturally Uganda delivers: Spiritual heritage Cultural depth Wildlife and conservation Iconic natural landscapes Personally, I think the opportunity now is not creating new attractions, but better packaging and telling the stories we already have. When global artists experience Uganda authentically, they become powerful storytellers for the destination. And that is where tourism marketing is clearly heading. #ExploreUganda #POATE2026

@ZeeroBrain 🤣🤣🤣