I unironically believe that Red Bull deserves praise and your customer dollars for spending much of their marketing budget on "paying elite athletes to do cool, risky, aesthetic things, and posting videos of them". It is the modern heir to the JFK moon rationale.
I unironically believe that Red Bull deserves praise and your customer dollars for spending much of their marketing budget on "paying elite athletes to do cool, risky, aesthetic things, and posting videos of them". It is the modern heir to the JFK moon rationale.
Notably, they have excellent VC-like ability to fund the right projects. I cannot think of any high profile disasters or deaths that would cause this strategy to backfire.
@shylockh "We do these things, not because they are easy, but because they sell energy drinks."
@shylockh And they make a decent sodee pop too.
@shylockh @JackPosobiec I've never tried a Red Bull, but Max Verstappen of team Red Bull F1 is their premier athlete and multiple world champion.