Kevin Allocca @shockallocca
Head of Culture & Trends at YouTube. Video culture and nonsense expert. Author of the book VIDEOCRACY from Bloomsbury https://t.co/PnrjtmI2CF 🌈🌈🦊📈 kevinallocca.com/videocracy Brooklyn, NYC Joined July 2009-
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@hitsman @timenalls Well, it depends on how you define "viral" first! Videos that people think of as "viral" tend to see more interactive engagement / social activity because they evoke a response. An initial rapid accumulation of views can often be attributed to a fan base / community too.
What happens when you get 3 internet video nerds in a room to talk about current and future content trends? @ColinandSamir were kind enough to invite me to their sweet studio to find out. Check out our very fun conversation here: youtu.be/wf2PSe96018
The annual lists of @YouTube's top trending videos, creators, and songs of 2022 are live: youtube.com/trends/2022/us/
Kevin Allocca retweeted
a tribute fit for a king 👑 join us in celebrating @Technothepig's 9th channel anniversary with a look back at his journey. watch the full video here → yt.be/sW4To
@itzSLICENRICE 100%, so amazing to see you both. A total highlight of the week! I hope so too!!
@ChrisAriens @YouTube @Google A highlight of my week!
🤔 Why yes, I AM still thinking about that book, Amazon.
@mikafilm That's awesome to hear! Thanks for checking it out!
To everyone who works in creative industries trying to stay on top of things: here's a new interactive report on noteworthy developments in video creativity and what they might mean for the future yt.be/trendsreport #CannesLions2021
@harperjones haha that part is tough to recreate virtually!
FYI, this is definitely not going to be one of those standard talking-awkwardly-into-a-webcam kind of virtual conference keynotes...
Hear how cultural shifts and trending phenomena are shaping the future of video on YouTube. Sign up for @shockallocca’s keynote at @Cannes_Lions on June 21: bit.ly/CannesLionOnDe… #CannesLions #YouTubeTrends #digitalvideo
If you want to understand one of the biggest phenomena in gaming (and in pop culture) right now, you can start with this new trends explainer
Youtube made a really awesome video about the Dream SMP, it's the perfect introduction video for friends or people who don't understand what it is. it's really well made check it out :D youtube.com/watch?v=G3VTVn…
This is the first in a new series we're releasing of mini-docs about interesting video phenomena. As a long-time @lofigirl fan, I particularly loved this one.
From an artist responding to a call-out on YouTube to the symbol of a global community, it's @Lofigirl, the CEO of chilled tunes. Check out the full story here. → yt.be/ibmM9
Also interesting to see the regional variations on video openers:
Last year, we had a debate about how often vloggers really do start their videos with "Hey guys" So the team parsed caption data from a million vlogs to figure it out... youtube.com/trends/article…
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