SEOTERIC @seoteric

March 2026 Google Core update started today. This is right after the spam update that finished running yesterday.

𝗛𝗼𝘄 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗔𝗱𝘀 𝗖𝗼𝘂𝗹𝗱 𝗥𝗲𝘀𝗵𝗮𝗽𝗲 𝗗𝗲𝗺𝗮𝗻𝗱 𝗖𝗮𝗽𝘁𝘂𝗿𝗲 — 𝗮𝗻𝗱 𝗛𝗼𝘄 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀 𝗦𝗵𝗼𝘂𝗹𝗱 𝗣𝗿𝗲𝗽𝗮𝗿𝗲 - OpenAI is testing ads in ChatGPT — a potential new demand-capture channel that will likely reallocate ad budgets rather than grow the market. Prepare by aligning measurement for assisted conversions, improving mobile checkout speed, and running conservative early tests. Ensure product data and privacy-forward signals are ready for hyper-personalized recommendations. Read more here: seoteric.com/how-chatgpt-ad…

𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗔𝗜 𝗠𝗼𝗱𝗲 𝗜𝘀 𝗖𝗶𝘁𝗶𝗻𝗴 𝗚𝗼𝗼𝗴𝗹𝗲 𝗠𝗼𝗿𝗲 — 𝗪𝗵𝗮𝘁 𝗦𝗘𝗢𝘁𝗲𝗿𝗶𝗰 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝘀 𝗦𝗘𝗢𝘀 𝗗𝗼 𝗡𝗼𝘄 - SE Ranking finds Google-owned domains now supply ~20% of AI Mode citations (Google.com 17.4%), often routing users back to Google and reducing publisher clicks. SEOs should tighten technical signals (schema/structured data), craft concise authoritative answers for Google surfaces, and track visibility beyond clicks to protect organic value. Read more: seoteric.com/google-ai-mode…

𝗪𝗲𝗯𝗠𝗖𝗣 𝗮𝗻𝗱 𝗖𝗵𝗿𝗼𝗺𝗲 𝟭𝟰𝟲: 𝗠𝗮𝗸𝗶𝗻𝗴 𝗪𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝗔𝗴𝗲𝗻𝘁-𝗥𝗲𝗮𝗱𝘆 — 𝗪𝗵𝗮𝘁 𝗦𝗘𝗢𝘀 𝗡𝗲𝗲𝗱 𝘁𝗼 𝗞𝗻𝗼𝘄 - WebMCP (Web Model Context Protocol) lets AI agents call structured site functions (like bookFlight or check_inventory) rather than relying on fragile UI automation. Chrome 146’s agent-ready preview and Model Context Tool Inspector let developers prototype Declarative forms and navigator.modelContext tools. Action steps: test the preview, design clear input/output schemas, and enforce authentication and validation before exposing tools. Read more here: seoteric.com/webmcp-and-chr…

𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀’ 𝘁𝗵𝗿𝗲𝗲-𝘀𝘁𝗿𝗶𝗸𝗲𝘀 𝘀𝘆𝘀𝘁𝗲𝗺: 𝗛𝗼𝘄 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱 𝘄𝗮𝗿𝗻𝗶𝗻𝗴𝘀, 𝘀𝘁𝗿𝗶𝗸𝗲𝘀 𝗮𝗻𝗱 𝘀𝘂𝘀𝗽𝗲𝗻𝘀𝗶𝗼𝗻 - Google’s three‐strikes system can escalate from a warning to account suspension within a rolling 90‐day window. Key actions: treat warnings seriously, audit and remove legacy assets, add clear site‐wide disclaimers, document appeals, and monitor Strike history in Policy Manager. When deciding to appeal vs acknowledge, weigh downtime vs starting the 90‐day clock. Read the full post for step‐by‐step prevention and response guidance. seoteric.com/google-ads-thr…

𝗥𝗲𝘃𝗶𝘀𝗶𝗻𝗴 𝗢𝗹𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: 𝗔 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 - SEOteric recommends revising old content for AI search (AEO) by creating clear answer-first sections, chunk-level retrieval, intent-driven metadata, hub-and-spoke structure, concise key takeaways, schema markup, and titles that state the primary answer. Read the full post for actionable steps and a checklist. seoteric.com/revising-old-c…

𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗔𝗱𝗱𝘀 𝗣𝗮𝘀𝘀𝗸𝗲𝘆 𝗛𝗲𝗹𝗽 𝗗𝗼𝗰 — 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻𝗶𝗻𝗴 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 - Google published a help doc showing how passkeys work in Google Ads to reduce account takeovers and phishing. Key actions: require passkeys for admin users, confirm device/browser compatibility, and plan for Google’s 7-day restriction on sensitive actions after passkey creation. Read the full analysis on SEOteric: seoteric.com/google-ads-add…

𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗔𝗱𝘀 𝗔𝗱𝗱𝘀 𝗦𝗲𝗹𝗳-𝗦𝗲𝗿𝘃𝗲 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗟𝗶𝘀𝘁𝘀 𝗳𝗼𝗿 𝗙𝗮𝘀𝘁𝗲𝗿 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 - Microsoft Ads now lets advertisers create, edit and apply shared negative keyword lists at campaign or account level. Lists support exact and phrase match formatting, can be exported as CSV, and help prevent wasted spend. Actions: audit existing negatives, start exact-match-first, use CSV version control, test on a subset of campaigns, monitor query reports. Read more: seoteric.com/microsoft-ads-…

𝗖𝗼𝗻𝘁𝗲𝘅𝘁-𝗙𝗶𝗿𝘀𝘁 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴: 𝗛𝗼𝘄 𝘁𝗼 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗮𝗯𝗹𝗲 𝗯𝘆 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵 - New on SEOteric — Move beyond keywords and restructure your content for AI discovery. Learn how to map semantic clusters, write chunk-aware sections, add schema, and test chunk sizes against embeddings. Practical, actionable steps for content teams and SEOs. Read more here: seoteric.com/context-first-…

𝗦𝗘𝗢𝘁𝗲𝗿𝗶𝗰 — 𝟰 𝗣𝗮𝗶𝗱 𝗦𝗲𝗮𝗿𝗰𝗵 𝗣𝗶𝘃𝗼𝘁𝘀 𝘁𝗼 𝗦𝘂𝗿𝘃𝗶𝘃𝗲 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗔𝗜 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄𝘀 - Google’s AI Overviews are shrinking clicks, raising CPCs and compressing buyer journeys. Key pivots: monitor informational intent, prioritize product/feed quality, craft conversion-first creative, and double down on first-party audiences. Read our full analysis and actionable steps to protect performance. Read more here: seoteric.com/4-strategic-pa…

𝗦𝗘𝗢𝗧𝗘𝗥𝗜𝗖: 𝗦𝘁𝘂𝗱𝘆 𝗳𝗶𝗻𝗱𝘀 𝗼𝗻𝗹𝘆 𝘀𝗼𝗺𝗲 𝗔𝗜 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝘁𝗶𝗰𝘀 𝗵𝘂𝗿𝘁 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 — 𝗳𝗶𝘅 𝗿𝗲𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗽𝗵𝗿𝗮𝘀𝗲𝘀 𝗮𝗻𝗱 "𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻" 𝗵𝗲𝗮𝗱𝗲𝗿𝘀 - Search Engine Land’s analysis of 1,000+ pages shows repetitive concessive phrases (e.g., “not only...but also”) and generic “Conclusion” headers correlate with higher bounce rates, while em dashes aren’t necessarily harmful. Editors should flag repeated concessive phrases, fold conclusions into analysis, and use punctuation intentionally to humanize AI drafts. Read our full take and practical checklist. Read more here: seoteric.com/which-ai-writi…

𝗔𝗔𝗢: 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝘁𝗵𝗲 𝗢𝗻𝗲 𝗔𝗜 𝗔𝘀𝘀𝗶𝘀𝘁𝗶𝘃𝗲 𝗔𝗴𝗲𝗻𝘁 𝗖𝗵𝗼𝗼𝘀𝗲𝘀 - Jason Barnard’s Search Engine Land piece introduces Assistive Agent Optimization (AAO). Key actions: define a clear entity home, expose machine-readable transaction interfaces (APIs, schema), and secure 2–3 high-authority corroborations so autonomous agents will select and execute your brand. Read the full SEOteric post for practical steps and checklist. seoteric.com/aao-is-here-pr…

𝗖𝗼𝗻𝘁𝗲𝗻𝘁-𝘀𝗰𝗼𝗿𝗶𝗻𝗴 𝘁𝗼𝗼𝗹𝘀 𝗰𝗹𝗲𝗮𝗿 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗳𝗶𝗿𝘀𝘁 𝗴𝗮𝘁𝗲 — 𝘂𝘀𝗲 𝘁𝗵𝗲𝗺 𝗱𝘂𝗿𝗶𝗻𝗴 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵, 𝗻𝗼𝘁 𝗮𝘀 𝗮 𝗿𝗮𝗻𝗸𝗶𝗻𝗴 𝘀𝗵𝗼𝗿𝘁𝗰𝘂𝘁 - Content scoring tools help pages pass Google’s first-stage retrieval but don’t guarantee rankings. Prioritize missing terms, exclude high-authority outliers, run tools during research (not live writing), and pair content work with backlinks and engagement. Read more here: seoteric.com/content-scorin…

𝗦𝗘𝗢𝘁𝗲𝗿𝗶𝗰: 𝗦𝗲𝗺𝗿𝘂𝘀𝗵 𝗢𝗻𝗲 𝗨𝗻𝗶𝗳𝗶𝗲𝘀 𝗦𝗘𝗢 + 𝗔𝗜 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 - SEOteric — Semrush One merges traditional SEO and AI visibility: track brand mentions across ChatGPT/Gemini/AI Mode, monitor prompts as emerging keywords, run AI-ready site audits, and unify SEO+AI dashboards. Actions: audit prompts, fix AI accessibility, and assign owners for prompt monitoring. Read more here: seoteric.com/semrush-one-un…

𝗦𝗲𝗺𝗿𝘂𝘀𝗵 𝗢𝗻𝗲 𝗨𝗻𝗶𝘁𝗲𝘀 𝗦𝗘𝗢 𝗮𝗻𝗱 𝗔𝗜 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 — 𝗪𝗵𝗮𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗦𝗵𝗼𝘂𝗹𝗱 𝗞𝗻𝗼𝘄 - Semrush One unifies SEO and AI visibility: track AI mentions across ChatGPT, Gemini, and Google AI Mode; monitor prompts as new keywords; run AI-ready site audits; and benchmark AI share-of-voice. Action steps for marketers: audit AI visibility, create prompt-driven content, fix technical blocks, and monitor AI-attributed sentiment. Read our full analysis. seoteric.com/semrush-one-un…

𝗩𝗶𝗯𝗲 𝗰𝗼𝗱𝗶𝗻𝗴 𝘀𝗽𝗲𝗲𝗱𝘀 𝗟𝗟𝗠-𝗯𝗮𝗰𝗸𝗲𝗱 𝗦𝗘𝗢 𝘁𝗼𝗼𝗹𝘀 — 𝗯𝘂𝘁 𝗦𝗘𝗢𝘁𝗲𝗿𝗶𝗰 𝘀𝗮𝘆𝘀 𝗽𝗹𝗮𝗻, 𝗽𝗿𝗼𝗺𝗽𝘁, 𝗮𝗻𝗱 𝗮𝗱𝗱 𝗵𝘂𝗺𝗮𝗻 𝗰𝗵𝗲𝗰𝗸𝗽𝗼𝗶𝗻𝘁𝘀 - Vibe coding helps teams prototype LLM-assisted SEO tools faster, but SEOteric stresses strict planning, prompt engineering, context-window management, using SerpAPI to extract Google AI Overviews reliably, and building audit logs plus human-in-the-loop checkpoints to prevent hallucinations. Read more here: seoteric.com/vibe-coding-se…

𝗪𝗵𝗲𝗻 𝗔𝗜 𝗔𝗻𝘀𝘄𝗲𝗿𝘀, 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 𝗕𝗲𝗮𝘁𝘀 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻: 𝗡𝗲𝘄 𝗞𝗣𝗜𝘀 𝗳𝗼𝗿 𝗦𝗘𝗢 - AI search rewards inclusion over rank — track inclusion rate, AI-referral conversions, message lift and candidate-pool eligibility. Optimize clarity, structured data and persuasive messaging to win spots in AI answers. Read the full post: seoteric.com/when-ai-answer…

𝗦𝗘𝗢𝘁𝗲𝗿𝗶𝗰 — 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗖𝗼𝗻𝘀𝗼𝗹𝗲 𝗮𝗱𝗱𝘀 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲-𝗿𝗲𝗽𝗼𝗿𝘁 𝗰𝗼𝗻𝗳𝗶𝗴𝘂𝗿𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗻𝗮𝘁𝘂𝗿𝗮𝗹-𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 - Google Search Console now lets you describe analyses in natural language to auto-configure Performance reports (metrics, filters, comparisons). Limited to Search results (not Discover/News), cannot sort/export, and may misinterpret complex prompts — validate AI-generated configurations before using them for decisions. Read more here: seoteric.com/google-search-…

𝗦𝗘𝗢𝘁𝗲𝗿𝗶𝗰: 𝗧𝘂𝗿𝗻 𝗬𝗼𝘂𝗿 𝗦𝗘𝗢 𝗔𝗴𝗲𝗻𝗰𝘆 𝗶𝗻𝘁𝗼 𝗮 𝗚𝗿𝗼𝘄𝘁𝗵 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 — 𝗙𝗮𝘀𝘁, 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀-𝗔𝗹𝗶𝗴𝗻𝗲𝗱 𝗦𝗘𝗢 𝘄𝗶𝘁𝗵 𝗮 𝟯𝟬/𝟲𝟬/𝟵𝟬 𝗥𝗼𝗮𝗱𝗺𝗮𝗽 - Align SEO to business outcomes, run a tight kickoff, grant controlled access to analytics and CMS, embed SEO in sprints, prioritize implementation over planning, and measure revenue-aligned KPIs to speed time-to-value. Includes an actionable 30/60/90 roadmap. Read more here: seoteric.com/how-to-work-wi…

𝗖𝗹𝗼𝘂𝗱𝗳𝗹𝗮𝗿𝗲’𝘀 '𝗠𝗮𝗿𝗸𝗱𝗼𝘄𝗻 𝗳𝗼𝗿 𝗔𝗴𝗲𝗻𝘁𝘀' 𝘀𝗹𝗮𝘀𝗵𝗲𝘀 𝗟𝗟𝗠 𝘁𝗼𝗸𝗲𝗻 𝗰𝗼𝘀𝘁𝘀 — 𝗯𝘂𝘁 𝗿𝗮𝗶𝘀𝗲𝘀 𝗰𝗹𝗼𝗮𝗸𝗶𝗻𝗴 & 𝗴𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 𝗿𝗶𝘀𝗸𝘀 - Cloudflare will serve machine-friendly Markdown at the edge (Accept: text/markdown), cutting token use by up to ~80% and easing AI ingestion — but the Accept header, x-markdown-tokens, and Content-Signal flags introduce cloaking and content-governance risks. Recommendations: test equivalence, log requests, and use Content-Signal conservatively. Read our analysis on SEOteric. seoteric.com/cloudflares-ma…