I’ll say this a former NPR employee (13 years!): one of the hardest parts of being a public-facing journalist there is the brand itself. Preserving the brand, living up to the brand’s expectations, dealing w/EVERYONE’S opinions about what the brand should be. I don’t miss that!
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NPR is being asked to do something that almost no news organization can do in our divided political climate: make journalism for everyone, that also makes everyone happy.