In 1980 my dad owned a few stereo stores in Southern California called “Stereo Connection”.
One day, a guy came in who wanted to buy this beautiful stereo set. He was already closed the second he walked in the store… knew what he wanted and everything.
At checkout my dad said “oh by the way! They just came out with a silver version of this. Let me show it to you.” And brought out the silver stereo.
Same exact brand, make and model, the only difference was it was silver and not black.
The guy stood there for 30 minutes and for the life of him could not make a decision around which color he wanted. After an hour of deliberating, the guy left the store empty handed… he just couldn’t pick between black or silver.
My dad missed out on this huge sale… simply because he offered the customer a second choice.
I’ve been told this story probably over 15x thru the years and the point is forever relevant…
“less options = easier decision making = quicker to get the sale”
@milindrunning Anyone can become expert within minutes these days, except the person who worked hard for years to gain that expertise. "अधजल गगरी छलकत जाए" happening all over the world.
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4. Good communication is mission critical
5. Humans discriminate; viruses don’t
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