'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled' trib.al/P3FANnA
@pcgamer I respect these professionals but strongly disagree. Marketing isn't dead, it just changes. It leans way more towards influencers and partnerships, but product marketing is extremely important for GaaS, and building strong brands is crucial when traditional ads don't work.
Not an incorrect position, it's more that the channels have changed to online influencers and "show not tell" seeing live demos of gameplay. The comment on the early access was dead wrong in my opinion, for every BGIII there are a hundred EA flops and cash-grabs, and it's annoying and sometimes feels criminal. BGIII success is because the studio truly loved the game they were working on and it showed. It wasn't marketing decision hey "First person shooter, or Tactics games are popular again we need to make one too" me-too product. Larian pandered, they were "woke" but they also made a really f'ing good game and people from all parts could enjoy. The secret sauce is just make a good game, the market is starved and will find you.
@pcgamer ”Marketing” isn’t dead. Traditional, old school advertising might be, which is really what is being referred to in the interview, but valuable marketing - like all crafts - evolve with its times.
@pcgamer How companies do marketing has certainly changed youtu.be/GQHihIrh5eE?si…
@pcgamer He feels the same way about Divinity titles? DND is a franchise with its own weight.
@pcgamer The best kind of marketing is to make a great game. Word of mouth does the rest.
@pcgamer Yeah, but this only works if the game is good, when you are selling a shitty game (ubicrap) you have to sell a lie, not the game
@pcgamer The Warframe and Larian folks have been doing this for a long time while also earning the love and respect of their player bases. They know what they’re talking about.