Paul Tobey 🎹 @paultobey
Jazz Pianist youtube.com/jazzmentl Toronto, Ontario, Canada Joined March 2009-
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An ALL NEW Jazz Fusion Masterclass this Saturday! Wow your audiences with an exclusive solo jazz piano rendition of Spyro Gyra "Morning Dance" arranged by Paul Tobey. A complimentary copy of the sheet music (A $10 Value!!) for attendees. Find it live on JazzMentl (Youtube)
I am sold on the value of video marketing on YT, IG and X. I'm not a Tik Tok guy (never have been on it), my loss?🤷♂️2 years of YT educating emerging jazz pianists, and now at 13 300 jazzers subscribed. Sharing high value info or entertainment is key. About 30% convert into sales
This is what deep committment looks like in the world of marketing....
This is what deep committment looks like in the world of marketing....
Client had 5K budget for ad spend. Everything hums along well. Her friend convinces her to spend 50K/month with 25% fees with the boyfriend. I see the work. I tell her its suspect. CRM & automation were fckd. She does it anyway. 5 months later, the SOS call. A 250K+ loss!
If you want to really ramp up your musical abilities at the piano, start a YouTube channel. You learn so much about yourself. You must record and publish 1 or 2x weekly. There is no better accountability program then helping others learn!
It's crazy to see where my YouTube traffic comes from. New York & LA always tops the list. These are #jazz pianists from all over the world - here's a sample
Now that #wordpress is trending, invest in a WordPress CRM - Go ahead and try groundhogg.io/try/
Amazing!
Are you a musician? Try a donation button. You'll be amazed how many people will support you - just because your music/ information /talent helped and proved to be of value to someone who actually gives a shit! 😎
With my sound engineer mixing my new album. I'm pretty fussy when it comes to getting the sound I want. I don't want a concert hall sound. I want a living room sound.
The most fun I've had in a long time is sitting with my sound engineer mastering my new album in "Dolby Atmos" - blown away by a more realistic and immersive audio experience. I'm like a kid in a candy store - candy to my ears!!!! @dolbyatmosnews #DolbyAtmos
I posted my first Jazz tutorial May 2021. I had no idea how to produce content for YouTube. I still don't! But I have over 12 000 pianists and guitarists from around the world that consume my lessons. So, don't let "don't know how" be an excuse. Go for it.
Oh my. My wife just showed me a photo from years ago. 4 hands with Lorraine Desmarais at Glenn Gould Studio. Very cool. Great memory.
Musicians: so you have a mailing list to which you send at least one email per month and which is *opened* by at least 1000 people? If so, please send me a DM!
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