If a patient doesn't show up for their appointment, it's because they don't value your service. Clinics with 15, 20, or even 30% cancellation rates are giving their patients NO REASON to show up.
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The patient has to give a lot of time and energy just to get to the appointment. It's your job to provide value and give them a reason to go. Jerry Durham talks all about this on an upcoming episode of Strata Stories