Michele Paige - Media Relations Professional✨ @mpaige08
Public Relations Leader who would love to help you drive business outcomes through earned media. #publicrealtions #mediarelations #podcasts 🎙️ linkedin.com/in/michele-pai… New York Joined March 2011-
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If your PR agency isn’t earning you media when you’ve got nothing to announce, that’s dead time on your retainer. PR agencies already get a bad rep for: - Charging multiple five figures. - While assigning junior staff to your account. - And waiting around for you to ideate…
Founders: journalists are neither your friends nor your enemies. They’re truth-seekers with a code of ethics who work hard to convey meaningful and accurate information to the public.
With shrinking newsrooms, are journalist and reporters still interested in desk sides? Currently pitching a technology client #mediarelations @PRisUs @PRcarly curious to hear your thoughts!
Another tool to add to my PR arsenal helpeveryreporter.com @petershankman #mediarelations #publicrelations
Unpopular writing opinion: Shorter is not always better. How long should it be? As long as it's interesting.
Had a client just say she will try her hand at writing a press release using Chat GPT and send the first draft to me . Ouch. #mediarelations #publicrelations
No, journalists do not *have* to read your pitch. They get hundreds a day. They’re only interested in the ones that are meaningful to their audiences. Want to stop getting ignored? 1. Find the right journalist 2. Craft a relevant pitch 3. Summarize it in the subject line Boom.
What I say: "Looking forward to your feedback!" What I mean: "Looking forward to taking every single one of your edits super personally!"
Newsflash: there’s no PR without journalists. - Be respectful in *every* interaction - Never demand anything - Do your research
An adrenaline rush at 38 is trying to get the screenshot to the deck slide before it vanishes to the desktop.
The potential client: “So how much will this project cost?” Me, every single time:
For every journalist that prefers one way, there is another that prefers the opposite. Tweets complaining about PR pros are exhausting and unnecessary. We should def pitch on topic, etc., but it’s impossible and unrealistic for us to know exact preferences for every journalist.
A few of my freelancing friends have lost some big clients at the start of the year which caused instability and panic. Having an abundance mindset helps me traverse the the rocky road of freelancing. What helps you?
One invaluable piece of advice I learned from @TimHerrera: put a time limit on your pitch. “If I don’t hear from you by X, I will pitch elsewhere.”
One invaluable piece of advice I learned from @TimHerrera: put a time limit on your pitch. “If I don’t hear from you by X, I will pitch elsewhere.”
Storytelling is an art form that binds brands to audiences. A good story can create meaningful connections that drive brand loyalty, helping to differentiate you in a crowded space. Your story can be your most powerful PR weapon.
Repeat after me: PR is NOT about who you know. #mediarelations #PR #publicrelations
HARO @helpareporter is moving to Connectively and I couldn't be happier! Hoping the quality will improve to help us PRs #media #pitch
Crucial aspects of PR are: 🌟 Effective communication 🌟 Building strong relationships 🌟 Managing crises adeptly 🌟 Creating compelling narratives Do you think one is more important than the rest?
8 reasons to master your money: 1. To work less. 2. To travel more. 3. To sleep in more. 4. To have less stress. 5. To see the kids more. 6. To see the spouse more. 7. To do more of what you want. 8. To do less of what you don't want.
🚨some work news 🚨 Official title pending… but today is a BIG DAY 🗞️🥂🎈🥹I’m now Lifestyle Editor (or similar 😂) of Reach Plc. A complete and utter pinch me moment and something I have dreamed about since uni. Now, let the work begin… @DailyMirror @Daily_Express
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@PRcarly Can we make Angry TED Talks a thing, please?
PR Is Dead, Once Again 👻 Trust in the media is falling, and some of that is deserved. Trust in PR has always been shaky, at least from the periphery, and much of that is deserved as well. Over the years, the trendlines of falling trust, media layoffs, data showing the imbalance…
I’ve been self-employed for a decade, but this is still my face every time we get an invoice paid. It’s not magic money, but it sure feels like magic money.
Dear freelancer, “Weird vibes” is a good enough reason to pass on a project.
Does anyone else feel a strong urge to live abroad? Even if it’s just for a year or two? Leaving the US, experiencing different ways of life, cultures and food…I think about it all the time.
Founders: journalists are neither your friends nor your enemies. They’re truth-seekers with a code of ethics who work hard to convey meaningful and accurate information to the public.
I've been in Seattle for less than a week, and someone who came over to help with our move gave us a massive jar of honey her dad made. Is this normal here? The honey tasted great, by the way.
Should I sell some of my real estate to buy more $SNEK?
You know what never lets me down? Toast. No snacks in the cupboard? How about toast! Vaguely nauseated but need to eat something? Toast for dinner! I love toast. 🍞
Ok I just had an editor respond to one of my pitches… ONE YEAR AND ONE MONTH LATER! To reject it but say it was a great pitch. 😂
Help me out, @X. I’m a PR firm co-founder along with my wonderful mom, @carinwarner. Any other mother-daughter founders out there, or are we the only ones?
Freelancers and small agency owners: Let’s talk about rates. Or rather, let’s not. At my agencies we never talked rates with clients. We asked for a briefing and provided an estimate. We never discussed hourly rates, # of hours. Worked for us. You?
Tech founders who are pitching directly but not getting any PR coverage: That doesn’t mean your business isn’t interesting. It might be that you’re: - Pitching the wrong journalist - Not investing enough in the pitch
I’ve had an incredible year reporting for The New York Times, but the end of my fellowship is approaching fast and I’m looking for a new opportunity! I’ve written for outlets across the Northeast and have experience with both breaking news and longterm enterprise stories. 🧵:
1st client: $50 2nd client: $300 3rd client: $500 15th client: $3000/month 30th client: $7,5k/month Don't compare yourself with experienced people when you're a rookie.
Im so over the $16 drinks in Nashville! Its like 3 sips and you done😒😒😒
Received a wire from a new investor this am. He said yes in 20 minutes after one meeting. I wish all my cycles were like this! 😆
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