I've sold both $300 and $3,000 offers. The key difference? People who bought them. Don't expect someone with a simple problem to buy a complicated, all-in-one offer - and on the other hand... Don't expect people who are in the need of a surgeon to buy painkillers.
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@modern_mindset Sometimes the difference between $10K/M and $100K/M isn't changing your offer. But rather changing your target audience.
@modern_mindset And most people will try out your $300 before they part with $3000. That's why funnels win.
I once had a client-friend who was making $15k/M selling a dating offer. He wanted to scale and paid for my consultation. Two things I shared with him during this program are: 1) Sell to ONE specific RICH audience solving one SPECIFIC problem. 2) Increase your DAMN price. After the consultation, he changed his offer from a dating offer anyone who comes across it can get to a dating offer specifically made for tech guys. With that, he scaled his business from $15k/M to $70/M Sell an offer solving a specific problem and you'll make more than your competitors who try to solve everything.
@modern_mindset So simple yet overlooked. Offer = a way to solve someone's problem How do you make an offer more valuable (and charge more)? Solve more problems with it.