Membership Puzzle Project @membershippzzle
A public research project at @Studio20NYU @MDIForg that studied and supported membership models in news from May 2017 – August 2021. membershippuzzle.org New York, USA Joined March 2017-
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Qs we've gotten more and more often: "What about diaspora audiences? Is there an opportunity there that we should explore? Do they want something different?" We share some lessons learned by newsrooms with diaspora audiences. membershipguide.org/handbook/devel…
Culture change requires communication – a lot of it, and instilling a member-focused culture is no different. This case study by @jessicabest87 walks you through what happened inside @444hu as they built understanding and support of membership. membershipguide.org/case-study/how…
A lot can happen in 36 hours, including a full-scale membership campaign. In this new case study by @katiehawk, @CTMirror walks us through their annual 36hr Gavel Give campaign, including all their email membership appeals. membershipguide.org/case-study/how…
A membership program is not a set-it-and-forget-it product, as @BridgeMichigan learned when its membership plateaued. This new case study by @azirulnick shows how new editorial offerings, a book club, and time-limited incentives brought growth back up. membershipguide.org/case-study/how…
We got this Q often: Can you run a membership program alongside other audience revenue models? When it comes to crowdfunding, we say yes – but you've got to know your audiences. This new case study by @azirulnick shows how @thenewsminute makes it work. membershipguide.org/case-study/how…
.@dailymaverick has ~1,100 members with credit cards on hold at any point in time. Winning back these lapsed members is key to membership revenue goals. This new case study by @azirulnick shows how they've won back 10,000 lapsed members since 2020. membershipguide.org/case-study/how…
“I wondered if you might be interested in using this year’s gift as a match to inspire other readers?” New case study by @katiehawk: How @PublicSourcePA worked with its staunchest members, not just funders, to form a match pool membershipguide.org/case-study/how…
@baekdal TWIMC: The best (and very practical) resource on membership model in news media is Membership Guide by @membershippzzle membershipguide.org
Esto 👇 🎯Recomendaciones que deberías saber ANTES de lanzar un modelo de #membresia @azirulnick @JaviBorelli @membershippzzle #MediaParty @HacksHackersBA
Ya se viene el workshop sobre membresías en la MediaParty de @HacksHackersBA que vamos a dar con @azirulnick de @membershippzzle. Ahí también estaremos representando a @cenitalcom y contando cositas...
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@CraigLaBan My typical afternoon coffee is just microwaved coffee from the morning — so pour over definitely sounds like an improvement. Excited to try it!
Excited to be heading to Perugia for @journalismfest - my favourite journ event! At the last one, @azirulnick and I got to sow the seeds for what became an amazing @membershippzzle + @mdiforg journey 👏🏽 + Good to see this teddy again!
@jayrosen_nyu @membershippzzle I’m so sorry to hear this, Jay. But I need to tell you that you’re wrong, you achieved so much: The legacy of MPP is tremendous. And your impact as a teacher is as well. Best proof: 2 of the amazing folks I hired in 2021 🙂
@jayrosen_nyu @membershippzzle Also my Arendt year. And thank you for the Membership Puzzle.
@jayrosen_nyu We covered our community, but didn't play the outrage / horse race game in 2020. Our 3 local news sites saw 17%, 17%, and 3% year over year audience growth '21 vs '20. There's another way.
Welcome @DevinaYo. Senang kita bisa kerja bareng lagi. Devina bantu @projectm_org ngulik membership. Deg-degan sih, krn ini uncharted territory di Indonesia. Tapi Devina sejak hari pertama udah langsung jago gitu. Aku kasih bahan dr @membershippzzle, Devina langsung paham.
@azirulnick @newtropicmiami @membershippzzle Go get some rest!
@azirulnick @membershippzzle I'd like to shout out to @azirulnick and @membershippzzle You've inspired and taught me so much. Thank you for detailed, insightful work. I'm still learning ftom it.
@azirulnick @membershippzzle Congrats! What a beautiful ride. Un abrazo.
7/ I have learned SO much from @azirulnick @emgollie @jayrosen_nyu @ehansen02 @patburd, our wonderful 2021 coaching collective (@fedecherubini @JaviBorelli @Sebauyanet @benwhitelaw💃), dozens of brilliant researchers & the many newsrooms that have shared their membership wisdom❤️
# 9 and... to @jakubgornicki and the team of @outrid3rs who worked so hard in coordinating this wonderful showcase event - Dziękuję Ci, Gracias, Merci, Thank You, Obrigado, Mulțumesc, Dyakuyu, 👏🏼👏🏼👏🏼
@patburd @mdiforg @membershippzzle It was BRILLIANT!! Thank you so much. 🙏🏻
# 5 The Membership in News Fund received hundreds of applications from all over the world. While we could not fund all of them, we were so impressed by the submissions. It shows the importance of this work for all of us in working towards sustainable models and verticals.
# 6 We have learned so much from working w/ @azirulnick , and the coaches, @jessicabest87 , @fedecherubini , @JaviBorelli , @benwhitelaw , and @Sebauyanet . Last but not least, @emgollie and @jayrosen_nyu & the grantees & the media organizations that MPP has brought together
# 7 – the work, the guides – live on – keep using them and sharing them! Links to the main page, guide (Spanish, Portuguese, French is coming soon), and many important Case Studies @membershippzzle membershippuzzle.org
#8 A very special thank you to the team at @luminate, especially @nishantlalwani and Deepa, for their continued support and for asking @mdiforg to be part of this process. THANK YOU #MPPSummit @membershippzzle #MyTurn
Me pidieron que responda si los medios que han sido exitosos con su modelo de membresía pueden replicarlo en otros países. No, dije (y casi termino la charla ahí 😉). En diferentes contextos se usan diferentes estrategias y tenemos que redefinir lo que entendemos por "éxito"...
Can a strong member-driven newsroom replicate its success in another country? 'No!' says @JaviBorelli He compares @eldiarioes in Spain & @elDiarioAR in Argentina #MPPsummit - join us now
Interesante escuchar a @JaviBorelli de @elDiarioAR en #MPPSummit
'Argentina has more people with a degree in psychology per 100,000 habitants - so @elDiarioAR has a popular newsletter about that... these are our experiments & discoveries. We do livestreams too, printed our first magazine & published our first scoops' @JaviBorelli #MPPsummit
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